A produção do “eu” empreendedor: um olhar a partir dos Cadernos de Atividades do Jovem Empreendedor (Sebrae)

Abstract

This thesis examines how the Programa Nacional de Educação Empreendedora (PNEE), developed by Sebrae in partnership with the Brazilian Ministry of Education, promotes the discourse of entrepreneurship in Basic Education and produces subjectivities aligned with neoliberal rationality. The empirical corpus consists of the Cadernos de Atividades do Jovem Empreendedor (2021), approached as documents/monuments. Based on Michel Foucault and authors who engage with his theoretical contributions, the study adopts a genealogically inspired perspective to understand how the entrepreneurial practices present in these notebooks operate as technologies of the self—modes of acting upon oneself—that establish a performative matrix of conduct. The analysis identifies four central technologies: automatize oneself, entrepreneur oneself, make oneself resilient, and speculate oneself, through which the subject is interpellated to manage emotions, time, and desires as personal capital. The results demonstrate that entrepreneurial education updates the school apparatus (dispositif), transforming freedom into an imperative of self-government and ethics into emotional management, thus fabricating predictable, productive, and emotionally adaptable subjects. It concludes that although the discourse of entrepreneurship operates as a voluntary adhesion trap to neoliberal rationality, the school remains a possible space for resistance and reinvention.