Universidade corporativa: relações entre estratégias imersivas e processos de ensino-aprendizagem

Abstract

This research examines the relationship between immersive strategies and teachinglearning processes in the context of a Corporate University (CU), focusing on TK Elevator company. The study investigates how immersive strategies can enhance these processes to identify the most suitable ones for a CU within the organization. To this end, a qualitative and applied approach was adopted, with the methodology grounded in the Design Science Research Methodology (DSRM), featuring exploratory and experimental characteristics. The findings highlight significant contributions to both the literature and practice. Noteworthy is the mapping of immersive strategies and their alignment with the KSA framework (Knowledge, Skills and Attitudes), fostering a structured perspective for planning training programs. The organizational needs diagnosis proved to be replicable and adaptable to various business contexts. Furthermore, a practical pathway model for implementing CUs was developed, contributing to strengthening the learning culture within organizations. It is worth noting that the scarcity of studies correlating CUs and immersive strategies poses a limitation to the research, complicating theoretical contextualization. Nonetheless, the findings provide an actionable model for corporate environments, consolidating tools and practical pathways for organizations interested in immersive corporate education.