O planejamento estratégico como ferramenta para a gestão educacional: Um estudo de caso nas instituições de ensino de educação básica da rede Verzeri

Abstract

This study aims to analyze the use of strategic planning as a management tool in a network of confessional schools of basic education, with a philanthropic purpose, seeking to understand how this tool is applied to achieve organizational goals and propose improvements to professionalize and further qualify the educational management of this network. Adopting a qualitative methodology, the research involved documentary data related to the strategic planning of the Rede Verzeri and two of the network's basic education schools, as well as semi-structured interviews with individuals who work in different functions in the schools. The documents were analyzed in the light of the specialized literature on strategic planning and the specificity of school organizations, which, due to their nature, differ from other organizations. The research revealed that the strategic planning adopted in the network and in the schools studied presented some shortcomings in its accomplishment. Therefore, adaptations were proposed to the reality of the schools, among which an adaptation in the model of the Balanced Scorecard (BSC) hitherto employed. Likewise, a set of recommendations are presented for the future planning of the network contemplating communication actions and the expansion of the participation of the school community in the strategic planning process of the schools.