O corpo (em) cena: drag queens, rupturas transmetodológicas e multiperformatividades das identidades dissidentes em videoclipes

Abstract

The research investigates drag queen performances in music videos as manifestations of cultural and political resistance, examining how these expressions challenge and renegotiate existing sociocultural norms. The study focuses on the intersection between media, culture and identity, especially in Brazil, where issues of identity representation are topics of intense dispute. The methodology employs the concept of multiperformance, considering music videos as spaces of complex meaning, where multiple identity performances coexist and influence each other to create meanings. The research articulates theories of performativity and decolonial and intersectionality perspectives to understand how drag queens transcend mere artistic expression, acting as critical interventions that challenge popular music conventions and identity norms, while resisting power structures that marginalize identities. The transmethodological approach integrates different dimensions of communication, considering aesthetic, sociological and historical aspects to capture the symbolic and political potential of communication. The detailed analysis of selected music videos shows how drag queens use aesthetic, musical and technological strategies to negotiate visibility, authenticity and legitimacy, facing both the limitations of the cultural industry and dominant social expectations. Music videos are seen as arenas of symbolic dispute where identities are constantly being constructed, deconstructed and reconfigured, revealing the complex interactions between performativity, mediatization and intersectionality. The research offers a significant contribution to the field of communication by proposing a critical epistemology that values the diversity of knowledge and highlights the impact of cultural representations on the construction of social realities. It underscores the importance of a science that is inclusive and committed to social justice. Furthermore, it emphasizes the need for communication practices that promote fairer and more equitable representation, highlighting artistic performances by drag queens as striking examples of cultural resistance and identity affirmation. The valorization of these performances highlights the transformative power of the arts in a context of resistance and affirmation of dissident identities, reaffirming the relevance of a critical and engaged analysis of the media.