A educação para o empreendedorismo na perspectiva da cognição socialmente situada : uma análise sobre ações de uma universidade

Abstract

The field of entrepreneurship presents itself as a dynamic, multidisciplinary area of research with growing output, encompassing studies ranging from entrepreneurial cognition to strategies for the development and sustainability of regions. Within this context, studies on entrepreneurship education (EE) in universities emerge as a means of fostering entrepreneurial behavior, referring to actions that can influence individuals' attitudes, aspirations, and intentions in recognizing or creating opportunities. Thus, as a means of investigating the aforementioned topic, this research aims to analyze how EE actions in universities influence the development of entrepreneurial cognition (EC) in individuals. Methodologically, this research centers on a single case study of qualitative nature, based on a university that implements EE initiatives. Primary data was collected through interviews with faculty members, students, professors, technicians, and university partners. Secondary data was also gathered from websites, institutional documents, videos, articles, among others. The findings underscore the significance of integrating the university into an Entrepreneurial Education Ecosystem (EEE) as a means of implementing an active learning approach, thereby enhancing the prospects of learning, controlling the environment, achieving objectives, and attaining positive outcomes for EC development. The EE actions within the university reinforced the inclination toward entrepreneurship, revealing that engagement in the academic context influences the evolution of entrepreneurial behavior. Consequently, the case reveals that entrepreneurial cognition is dynamic and situated, cultivated by specific individuals operating within diverse environments, with varying degrees of thought dissemination through artifacts, tools, physical surroundings, and social agents.