Estratégias patêmicas em artigos de popularização da ciência para crianças no domínio midiático digital

Abstract

This study seeks to investigate, in mediatic science popularization articles for kids, linguistic-discursive marks that produce effects of emotion, with views from the captivation intention of the discourse, characteristic that belongs to the science mediatization discourse. The pathemic effects are analyzed according to the postulates of the Discourse’s Semiolinguistics Theory, by Patrick Charaudeau (2009; 2010, 2013; 2016), which approaches the emotions as a supposed effect and observes the intentionality and social representation of the subjects involved within particular situations of communication. Analyzing mediatic science popularization texts for kids is a type of social inclusion, because the popularization to the non-specialized public may be a scientific culture promoter. This way, it is confirmed the importance of understanding how the presence of pathemization – resource that seeks to captivate and seduce the reader – favors the approximation of science with all other society sectors, mainly kids and school that are more touched by the exclusion process. The study corpus is composed by 40 mediatic science popularization articles that focus the infant public and that are available to non-signers; 20 published on the on-line magazine Ciência Hoje das Crianças and 20 on the on-line magazine Minas Faz Ciência Infantil, between January 2016 and May 2018. The methodology applied consists in the qualitative analysis, starting from the global and the specific situations of communication from both mediatic vehicles, the identification of linguistic-discursive categories that contribute to appealing to emotionality and the verification of the emotions topics, proposed by Charaudeau (2010). Then, it is done a comparative analysis between the qualitative data from the analysis of each vehicle. It is believed that pathemic strategies help the producer of the text in the process of co-creation of meaning and that, further than facilitating the comprehension of the text and provoking the interest of the reader kid, may serve as a bridge towards establishing a scientific culture in the country, because popularizing science is also teach the citizen in process of formation critically.