Moda, comunicação e tendências: identidade, midiatização e sensibilidades da sociedade contemporânea

Abstract

This article analyzes the relation between fashion and communication on contemporary society, discussing the deployment of mediatization inside those fields. Reflects on the importance of identifying the emerging sensibilities that happen in sociocultural sphere that fashion and media are inserted, with considerations on the subject. Finally, it discusses the contribution of strategic design for fashion in order to identify opportunities for innovation.