Utilização do pensamento sistêmico e planejamento por cenários em setores produtivos: uma aplicação no setor de vestuário na região do Alto Uruguai

Abstract

In complex sectors as the clothing sector, which competitiveness is linked to product’s differentiation, it’s essential realize sectorial studies that allows identify and prospect trends to develop strategies that helps in the sector competitive position. In this context, this research has as main objective apply the systemic approach in order to improve the sector performance. The research method used was the Design Science Research, which is characterized by being a process which uses the knowledge to project artifacts that will be used and analyzed to prove its efficacy. Under this conditions, it was applied the System Thinking and the Scenario Planning in the clothing sector, specifically in the north region of Rio Grande do Sul, named Alto Uruguai. Initially, the situation involved in this study was conceptualized, the theoretical referential was described approaching the main topics to the research development. After the method was applied and evaluated, searching for evidences about the method and its effectiveness in order to understand one of the specific objectives. As results the research presents a Governance Model viewing the actor’s sector synergy, an Action Plan developed to ensure the actions’ effectiveness, besides an initial data base containing important variables to the context. Finally, it’s possible to evidence, through interviews and the learning that the applied method allows the variables understanding, being usable to sectorial studies.