Cenários experienciais para redução da ansiedade: uma investigação com futuros mestrandos no processo de busca de informações sobre os cursos

Abstract

This study discusses the contribution of strategic design, through the use of scenarios, to qualify the experience of subjects interested in master courses that are in the process of looking for information to choose their course. To do so, it is reviewed the perspective of some authors who work in the following areas: strategic design and experiential design, whose main focus is emotional experience. One of the main theoretical approaches discussed in the area of emotional experience is the Appraisal Theory (Desmet, 2002), which deals with emotions that result from appraisals made by an individual when interacting with a product or service. Based on this theory, the methodology proposed in this study is an adaptation of that developed by Demir et al. (2009), whose study evaluated the emotions resulting from appraisals of interaction between individuals and products. In addition, the methodology proposed by Reyes (2011) is employed to help construction of scenarios. Based on Appraisal Theory, a unstructured questionnaire was created to collect data from 20 subjects. Results indicate that anxiety is one emotion existent in subjects analyzed. Then, the experiential scenarios are discussed as potential ways of reducing such emotional experience. Thus, it is possible to confirm that the connections between anxiety and comprehension of appraisals serve as basis for presentation of potential experiential scenarios as alternatives to qualify the experience of people involved in this process.