Inovação e design em empresas: uma análise dos métodos utilizados por reconhecidos escritórios de design no Rio Grande do Sul

Abstract

The innovation a strategic role within the organizations. Similarly, the design part of this context as an important tool for business strategies. From this perspective, more and more studies emerge linking the innovation process with the design, understood as a tool capable of generating differentiation in various market sectors. Thus, this research recognizes the importance of developing a study that addresses the key processes in the office design service providers. The objective of this dissertation is to understand the methods and creative processes of three design offices in Rio Grande do Sul, by means of a descriptive analysis, to understand what makes them stand out in the context of innovation. For this study, we started with a literature review and interviews with experts in the field of design, as well as managers of the companies studied, in order to understand the reality of each one. Through this study, the results of this work indicated that all the offices studied employ some tools of strategic design and they use different creative processes in the implementation of their projects.