Tomada de decisões estratégicas de investimentos em novos negócios nas cooperativas agropecuárias do Rio Grande do Sul

Abstract

Agricultural cooperatives play a fundamental role in the economic and social development of Rio Grande do Sul. Due to their unique characteristics, in which their members simultaneously act as owners, suppliers, clients, and collaborators, an important challenge emerges in making strategic decisions while adhering to cooperative principles. Over the past decades, many cooperatives have faced significant challenges or even ceased operations, while others have expanded exponentially and solidified their positions. In this context, this research analyzed the variables considered by cooperative managers when deciding on investments in new businesses. This study is based on the analysis of the three elements that form the strategy tripod: Industry-Based View, Resource-Based View, and Institution-Based View. The research approach aimed to understand how each component of the strategy tripod influences decision-making within cooperatives. Through a multiple-case study, interviews were conducted with the key managers of three cooperatives, all of whom possess decision-making power and experience in strategic investments within their organizations. Theoretically, the study contributed to demonstrating the integration of the three elements of the strategy tripod, highlighting the influence of each on investment decisions. The results indicate that decision-making is impacted by competitive forces, internal resources, and institutional factors. However, pressures arising from industry competition stand out as the most noticeable to managers. Based on these findings, the study proposed guidelines and recommendations to strengthen governance, optimize resource allocation, and reduce dependence on external factors, contributing to the stability, sustainable growth, and longevity of cooperatives.