O fortalecimento do relacionamento existente entre cooperativas agropecuárias e produtores rurais no estado do Rio Grande do Sul

Abstract

This study aimed to strengthen the relationship between agricultural cooperatives and rural producers in the state of Rio Grande do Sul (RS), Brazil. To achieve this goal, the main reasons that led rural producers to join a cooperative, as well as the factors that keep them associated over time, were analyzed. The results indicated that the main factors influencing producers’ decisions to associate with and remain in cooperatives are trust, security, technical assistance, and financial return, among others. Understanding these motivations was crucial to improving the relationship and retaining these members. Among the most prominent benefits are the high-quality technical assistance and the security provided by the cooperatives, to mention a few. Additionally, a comparative analysis of perceptions regarding the benefits of association was proposed, considering both the cooperatives' and rural producers' perspectives. The study also identified the expectations and potential demands of young rural producers, representing the new generations entering agricultural activities. For the new generation of rural producers, expectations include greater technical training, rapid financial return, and personalized solutions, among others. Finally, the study provided concrete guidelines to strengthen the relationships between agricultural cooperatives and rural producers in the state. The research adopted a qualitative and exploratory approach, carried out through in-depth individual interviews with a semi-structured methodology. A total of 27 in-depth interviews were conducted, including 9 with agricultural cooperative managers and 18 with members, covering both the current and new generations of producers. The content analysis technique was employed to analyze and interpret the data. Through this study, it was possible to propose strategies to strengthen and improve the existing relationships between agricultural cooperatives and rural producers, fostering a more sustainable and collaborative environment for the economic development of the state of Rio Grande do Sul.