Diretrizes para a viabilidade de ambientes de coworking

Abstract

Coworking spaces have emerged as an increasingly relevant and significant business model in the current market. This study proposes guidelines for the viability of coworking environments in Rio Grande do Sul (RS), distinguished by a detailed analysis of the motivations, structures, strategies, and challenges faced by these enterprises. Based on a census conducted by Coworking Brasil in 2022, it was found that the state of RS has 117 coworking spaces, representing a growth of over 63% since 2019. This significant growth reflects the adaptation to the future of work, which increasingly values flexibility and the shared use of spaces. The qualitative and exploratory research was conducted through in-depth interviews with managers of seven coworking companies, using a semi-structured approach. Data analysis, carried out with the aid of NVIVO software, allowed for the identification of essential categories and subcategories for the viability of these environments. Among the main results, the guidelines that can optimize the performance and profitability of coworking spaces, promoting market growth in RS, stand out.