Análise da influência da adoção das práticas ESG na inovação verde, mediado pelas capacidades de inovação do CEO: um estudo no setor aeroagrícola

Abstract

Companies are increasingly aware of the importance of integrating environmental, social and governance (ESG) practices into their operations and the promising role of green innovation. Green innovation, which encompasses the development and implementation of green prod-ucts, processes and management practices aimed at environmental sustainability, has become an important approach for organizations seeking not only to meet market demands, but also to reduce their environmental impact. and promote long-term sustainable development. Within this context, the aeroagricultural sector emerges as a relevant field for analyzing the influence of ESG practices on performance and promoting green innovation. Given the need to face challenges in the relationship between environmental sustainability and productivity, under-standing how the CEO's innovation capabilities influence this dynamic becomes a relevant topic. Thus, the objective of this thesis was to analyze the influence of ESG practices on green innovation in aeroagricultural companies in Brazil, mediated by the CEO's innovation capabili-ties. To achieve this objective, quantitative research was conducted to test the proposed theo-retical model, to measure the influence of ESG practices on green innovation, mediated by the CEO's innovation capabilities. A questionnaire was applied to a sample of 90 companies in the sector, using descriptive statistics methods to analyze the data collected. The respondents to the questionnaires were CEOs (executive directors or business people of aeroagricultural com-panies). To test the proposed model, three constructs were analyzed (ESG practices, green innovation and individual innovation capabilities of the CEO), which totaled 60 statements. The previous theoretical framework served to develop and test the hypotheses, and out of four, one of the hypotheses was rejected. Among the results, the research revealed that ESG practices have a positive influence on green innovation in aeroagricultural companies, corrobo-rating previous studies. This influence was observed both in direct analysis and in mediation by CEOs' individual innovation capabilities. However, no mediation of CEO innovation capa-bilities was identified between ESG practices and green innovation, suggesting that other fac-tors may influence this relationship. Companies demonstrated a high commitment to sustaina-ble practices, especially in the environmental and social dimensions, reflecting a growing con-cern with corporate responsibility. The lack of mediation of CEOs' individual capabilities indi-cates the need to consider other organizational and contextual aspects in promoting green in-novation in the aeroagricultural sector.