Consumo de moda: um cenário possível de ressignificação pelo design estratégico

Abstract

Fashion as apparel, characterized by the ephemerality of its products, shows itself as an agent of social and environmental imbalances. Non-conscious fashion consumption fuels these imbalances. The objective of this work is to propose a future scenario for the resignification of fashion consumption, through the methodology of strategic design. For the development of this social research in Design, an exploratory qualitative method was applied, consisting of five cycles: the first and second are related to fashion; the third and fourth, related to design, both consisting of bibliographic research and data collection; and the fifth cycle, works on the elaboration and proposition of a future scenario. The results of the research indicate that a change in behaviour towards of sustainable consumption has information as an important pillar. It should inform aspects such as origin, transparency of processes and awareness of the damages involved in the production of fashion products. In support of an education for conscious consumption, a platform was suggested as an enabling resource to encourage new ways of consuming. Therefore, by facilitating access to information it will be possible to achieve results favorable to fashion-conscious consumption education.