A influência do selo verde na decisão de compra

Abstract

Green Market and the sustainability theme are often company's tools to put together the value of their brands and products. Conscious costumers are a new public that grows in the market looking for brands that assure them the buying of a non-environment prejudice product and consistent in the subject. The companies are showing it by using green stamps in their packages. This work quests the relevance of using this kind of package for the costumers. In other words, how are them noticing this tool and what importance it's given on shopping's decisions. For that a scan research based on the secondary data was made. The source was the on line devices, where the topic is being discussed by the companies and costumers and also because it has more direct data from the involves. Blogs, sites and review’s analysis showed that the green stamp is viewed as a positive aspect in general by costumers. By the other side, as it isn't in the law and the lack of label information, it still can’t be seen as a decisive point in the customer choice. Moreover, it can be deduced that companies are trying to create a rentable image whit true acts and, also, whit the introduction of self or not certification.