Design para inovação social: a cidade feita pelas pessoas

Abstract

Cities are facing social, technological and economic changes, accelerated by globalization. In this scenario, social innovations gains importance as it grows the need for more social and sustainable solutions. Different authors believe that social innovation can be generated with a strategic design approach because of its collaborative and human centered methodologies. In this context Creative Communities emerge: virtual or physical groups of people that are creating sustainable solutions for their own everyday life. Their premise is a closer dialogue between society, institutions, private enterprises and the State. An exploratory approach was used to understand how Strategic Design, as a social innovation methodology, can be used to motivate collaborative solutions in the city of São Paulo. The research includes the case study of Ocupe & Abrace, a creative community that promotes a non-institutionalized and shared model for improvements in the Vila Pompeia neigborhood. The studies’ purpose was to identify elements that could be explored in design-oriented projects in the urban context.