Mudança organizacional sob a perspectiva do Design Estratégico

Abstract

This research addressed Strategic Design, Organizational Change, and the strong relationship between these themes. Design, increasingly present at the strategic levels of the organization, can support project actions to achieve business objectives and address complex challenges. In this context, the aim of this thesis was to develop a process oriented towards Strategic Design to facilitate changes in organizational strategic directions. The topic was approached emphasizing collaborative processes, exploring concepts such as dialogue, shared vision, and iterative cycles. To achieve this goal, a theoretical survey was conducted to identify the research gap. The theoretical review demonstrated the relevance of the topics covered, leaving space to be explored concerning the applied practice of organizational changes, viewed from a strategic design perspective, through collaborative processes. The research strategy adopted was action research, with an applied nature, exploratory character, and qualitative approach. Two cycles were conducted, where cycle one aimed to engage team members in formulating the strategic drivers of department, and cycle two aimed to conduct a team evaluation after a follow-up period. The completion of the cycles brought countless reflections that significantly contributed to the evolution of the proposed process. This study reinforces the importance of strategic design being present in organizations, assisting them to evolve and achieve their business objectives. It also highlights the role of strategic design as a facilitator to achieve strategic objectives and organizational transformation, providing methods, tools, and the mindset needed to navigate complex, dynamic, and uncertain environments. This research contributes to the advancement of the literature on strategic design, offering a deep understanding of its practical application and strategic value to organizations.