O fortalecimento do relacionamento entre cooperativas agropecuárias e cooperativas de transporte no estado do Rio Grande do Sul

Abstract

This study had the main objective of investigate alternatives to strengthen the relationship between agricultural cooperatives and transport cooperatives in the State of Rio Grande do Sul (RS), based on studies on the principle of intercooperation from the perspective and under the optics of relational practice. The research method adopted was a qualitative research of an exploratory nature, which has the capacity to seek a better understanding of the context to be investigated, as well as a deeper understanding of the perceptions inherent to the context in which these cooperatives currently find themselves, where the challenges to obtain sustainable competitive advantages are increasingly complex. It this study, questions were raised and consistent theoretical elements were sought that identify business opportunities for these cooperatives, identifying relevant issues and seeking to bring viable solutions for the development of a robust relationship between potential business partners, which in this case, refers to complementarity of offers and demands for product transportation between agricultural cooperatives and transport cooperatives in RS. The research results revealed a set of business opportunities linked to the perspective of the relational view and intercooperation, identifying complementary resources and capabilities and originating different alternatives for strengthening the relationship between the researched cooperatives, with a focus on leveraging results and generating value in the market in which they operate. Among the opportunities identified, investment in relationships, processes, people and management and logistics technologies stands out.