A divulgação das práticas ESG no varejo da moda brasileira à luz da teoria do stakeholders: um olhar para diversidade, equidade e inclusão racial

Abstract

This study deals with the social pillar of ESG. Specifically with regard to the disclosure of Brazilian fashion retail companies, designated on B3's Novo Mercado, about ESG practices related to diversity, equity and inclusion of black people. The methodology used was qualitative research of the content analysis type and, for the purposes of constructing the study, the body of analysis was constituted by the set of Sustainability Reports, corresponding to the year 2022, released by the companies in the year 2023. The Theory of the Stakeholder, as formulated by Freeman (1984), was the theoretical support of the discussion. The general objective was to understand how the disclosure of ESG practices related to diversity, equity and inclusion of black people dialogues with the information needs of these companies' stakeholders. The study pointed out that the disclosures of verified companies are in line with the information needs of their stakeholders with the primary purpose of mitigating the risk of trust. Only Renner and Arezzo disclosed the existence of indicators and targets for reducing the underrepresentation of black people and, in these companies, achieving the targets of these indicators is related to obtaining variable remuneration for executives. The research also showed that no company announced actions to include black people in senior leadership positions. There are also no black people in senior leadership positions, such as Senior Management positions and upwards.