Design estratégico para promoção de descontinuidades sistêmicas, por meio do ecossistema da moda sustentável de Porto Alegre

Abstract

This research discusses the theme of sustainability and collaboration, in creative fashion ecosystems. From the participant observation of Thiollent (1986), this work studies 12 collaborative projects of the Sustainable Fashion Ecosystem of Porto Alegre, with the objective of promoting systemic discontinuities, in the local fashion system. Sustainability, here, is understood from the perspective of deep ecology by Guatarri (1990) and Capra and Luisi (2014), and the analyzes are made based on the concepts of collaboration by Manzini (2017), and the roles for social innovation by Freire (2017). The main results achieved were the different formats and dynamics found in the analysis of the meetings and project paths, for the germination of the projects. It was identified that the main characteristic of the processes that lead to collaborative meetings is the balance between strong and weak bonds, and a common involvement of the group according to the project's objective. For these meetings to evolve into projects for systemic discontinuities, it is necessary to process infrastructure, strong bonds, active involvement and diversity and transparency in the roles to be played.