Gestão de riscos na internacionalização de PMES de países emergentes: o caso de PMES brasileiras do Rio Grande do Sul

Abstract

Despite having small structures and less professionalized than the big organizations, the SMEs originating of emergent countries, seek the growing in the international market and, for many times, finishing focusing their efforts in the expansion to developed countries and being confronted by economic risks, politics, institutional, socials, naturals, of product, commercial and of resources with different intensities and impacts. The management of these risks is discussed in the present study based on multiple cases, where are analyzed six companies that have products and services of more complexity and are originating of Brazilian South. As result of present research was understood that the SMEs of emergent countries not have direct methodologies in the risk management and rely on experience of his managers, but were also detected good practices of mitigation as: not do large investments, employ a higher quality standard in these markets, grow gradually in distribution, get to know the market well and participate intensely in events in the developed country. There were also gaps in the literature, as well as deficiencies in the management of firms in the identification and action on partnerships and communication risks. At the end, it presented a framework that simplifies the view of risks in SMEs and allows management in these impasses to require less energy during their internationalization and consider the most factors in this movement.