Estratégias de internacionalização utilizadas por empresas brasileiras para inserção no mercado angolano

Abstract

The present work shows a study about the strategies of entrance of four Brazilian companies from different segments in the Angolan market, the companies are: Claudio Vogel, Logsul Logística, Oderich S.A. and Tenda Atacado. To reach this objective it was held an exploratory-descriptive research based on the method field study, being the data collected by questionnaires, which were directed to the key people in the companies. Beside of that, it was collected information’s from books, internet pages, documents and magazines, to assist in the examination of the strategies adopted by the companies. The research also presents the scenery of the Angolan market and its business relationship with Brazil. The conclusion obtained from this work through the analyses held with the companies, was that each organization has opted for a strategy that is more proper with the characteristics of the company, the degree of involvement and the risk that they could absolve. Therefore Claudio Vogel has entered the Angolan market using direct export, Logsul Logística used a strategic alliance, Oderich S.A. used indirect export and Tenda used Joint-Venture. It is important to highlight that all companies grew and keep on expanding in this market, where Oderich S.A. studies the possibility of creating a fabric there. As well is important to highlight that these companies had acquired experience and growth with this process, but for all this they also have found difficulties. According to the studied companies some difficulties exist until today, but don’t even come to make barriers that compromise the insertion in this market. Also is conclusive that the companies studied want to become more and more competitive in the Angolan market, and are seeking a considerable growth in the next years.