Inovação em organizações híbridas: estudo de caso do Serviço Social do Comércio (Sesc)- RS

Abstract

This dissertation discusses innovation under the optics of hybrid organizations, focusing on the study object of Serviço Social do Comércio do Rio Grande do Sul (SESC­RS). The subject is relevant because the necessity of knowledge increasement in the field of social innovation, creating elements, manly to the Third Sector organizations, aiming the support in the production and realization of social innovations. On this perspective, the general objective of this dissertation is to identify the possibilities of innovations at SESC­RS, considering its obstacles and facilitators as well hybrid organizations’ particularities. As specific objective, this research seeks to: (1) analyze the SESC­RS under the hybrid organizations’ theory; (2) measure the level of innovation at the SESC­RS as organization, embracing the social innovation; (3) recognize the facilitators and obstacles in the innovation dimensions; and (4) provide subsidies for the formulation of strategies to the strengthening of innovation at SESC­RS. To accomplish the proposed objectives, a research about the particularities of hybrid organization and social innovations was developed using as base main journals, thus analyzing the SESC­RS under the hybrid organizations optics. The methodology chosen was the quantitative and qualitative research. The quantitative research seeked to measure the level of innovation at SESC­RS by the innovation map, directed to the 42 current managers of the Operational Units (“Unidades Operacionais” or “UO”). To recognize the facilitators and obstacles in the innovation aspects, a structured interview was applied to 6 executive managers of SESC­RS, directly related to core business as well as coordination of products/services oferred by the organization. Based on the chosen methodology, it was possible to characterize the dimensions of hybridism of SESC and correlate the dimensions of innovation and of hybridism. The main results derived from the analyses of SESC­RS under the optics of hybridism. It confirmed the literary proposal: an organization with apparent contradictions in its business logic and a mixture of nuances between the public and private, finding difficulties with the rigidity and morosity in its process. It was also possible to measure the level of innovation, establishing that SESC­RS might be considered “little innovative” with a total score of 2,69. Some innovations barriers were also possible to identify: standards and proceedings, lack of cooperation between areas/teams, lack of public strategic development, among others. As for the innovation facilitators, they were identified: the autonomy, both for decision­making and proposition of new ideas and projects; the support of senior management, among others. In conclusion, based on the identified informations, it was possible to provide subsidies for the formulation of strategies to the strengthening of innovation at SESC­RS.