Negócios sociais: uma análise dos elementos constituintes do modelo de negócio sustentável de sucesso

Abstract

The respective literatures in social businesses inserted in basic contexts of the pyramid (BoP) still are not clear on what the characteristics of success for this type of sustainable business model. The premise that this type of business is still new, together with different aspects of the literature, make it difficult to know the outline elements of such organizations. To this end, this paper dared to gather three studies on organizational capacities, social scaling strategies and barriers to growth, inserted in the context of a multiple case study developed in the south of Brazil by two microfinance institutions. It has been shown that the suggested model can be used to size the social business success characteristics at the base of the pyramid. It was also argued on which elements are responsible for determining the success of the social businesses studied.