Processos meméticos: imagens e multiplicação de sentidos

Abstract

This dissertation deals with images and the multiplication of meanings on Instagram interface. This image which we are concerned with is affected by devices, image manipulation softwares and available devices for social media users, online or not, whose became, somehow, image manipulators multiplying their mean. The work includes a discussion about the social and cognitive universe thought in the images and their passages (PEIXOTO, 1993), passing for an archeological exploration of image manipulation (BENJAMIN, 2012), as well as a discussion about the digital and metaphoric nature of the images (MACHADO, 2007; MANOVICH, 2002, 2006). We distinguished concepts as meme image, memetic image and memetic processes to might theorize the different stages of those images and might think them as audiovisual processes. The corpus chosen is what we called “caso Garotinho”, where we mapped the meme image of the resistance of Rio de Janeiro ex-governor Anthony Garotinho from his prison and some of the meaning multiplications that resulted from the update of this meme image. As methodological methods we used the cartography (DELEUZE, GUATTARI 1995; KASTRUP, 2015; KILPP, 2010) and the scanning (FLUSSER, 2011). From these methods we reached six collections of images reunited by affinities. The collections (BENJAMIN, 2012) reveal some founding dynamics of memetics processes and audiovisual tecnoculture (MONTAÑO, 2015) mediated by software (MANOVICH, 2011).