O processo de design para mudança de comportamento orientado à alimentação saudável infantil

Abstract

This research analyzed the creation process of project concepts to stimulate the healthy nutritional habits in childhood, in the perspective of the design for behavior change. The principle of this field of design is to turn the understanding of human behavior into strategies for the project of solutions that impact positively the lives of individuals and the society itself. In order to reach its goals, the study adopted the action research methodology as procedural approach, through which a codesign workshop was held. This dynamic allowed the collaborative interactive between designers and users (mothers), as the main nutritional educators of their children, and the creation of concepts to encourage the healthy eating behavior in kids. The Design for Healthy Behavior Framework (DHBF), created to enhance projects focused on the well-being of the user, was used to support the analysis of the design process. In the theoretical scope, the results achieved in the research made possible an advance in the studies of design for behavior change, as well as on DHBF. The research also allowed the approach between the principles of codesign and design for behavior change, given the gap identified between these two approaches. In the applied perspective, this research promoted the association between behavior psychology and design concepts applied to the context of child nutrition. From this connection, it was possible to generate theoretical knowledge for the improvement of design processes focused in childhood healthy eating and to the prospecting of new possibilities of obesity prevention projects.