Características de terminologia empresarial: um estudo de caso

Abstract

The purpose of this research is to identify as establishing the business terms, as well as recognize the main characteristics of the lexical items used in specialized professional context. Therefore, we performed a case study of two companies (Nokia and Refap), whereas two foci of analysis: (i) the formal establishment of specialized lexical items, (ii) the treatment of terminologies in company documents. The corpus consists of internal documents Refap and terminology of technology products from Nokia. The terms selected were stored in a database in Microsoft Access. The research is guided mainly by the theoretical line of studies of the Communicative Theory of Terminology. The present results show a tendency to formation of two types of terms: first, a lexical terminology consists of terms composed predominantly of nominal base covering production processes generally involve scientific knowledge, and for second one, terms consisting of alphanumeric combinations. The first type corresponds to a term of denominational garb, and the second for the identification of technological products, includes a designative feature. The idea of the trend is justified because the study looked at two specific cases of use of terminology, which should translate behavior in terms of business. From the standpoint of the conduct of terminological units, we found that Refap has its terms listed in glossaries, but there aren’t established criteria in the preparation of the material, thus there isn’t an organizational pattern or definer in the works. In turn, the products of Nokia are presented on the company website from a text which makes an approach to product features, not the technical concept, especially since the company's purpose is to sell, so the text needs to be attractive to the consumer. We conclude from the survey, which involves working with business terminology coping with the terms created and used by the companies , therefore,it is important to consider the presence of a professional and language skills to deal with the lexical units present in this specialized communicative context. Furthermore, studies in this area are important and representative to the theoretical development and applied of the terminology field.