O processo de prestação de serviços empresariais intensivos em conhecimento: um estudo de caso da díade provedor-comprador no âmbito dos serviços de alta tecnologia

Abstract

The service providers have a major highlight in the Brazilian economy, with a share of the Gross Domestic Product (GDP) of around 70%, something very similar to most developed countries. Many of these companies provide service to other organizations and, therefore, have characteristics that are peculiar to them. Within this context, knowledge intensive business services act with great relevance. These providers are used internally holds that knowledge to build customized solutions to every buyer, disseminating this knowledge in the form of useful practical applications to organizational day-to-day buyers. Some of these providers are encased in high-tech environments, distinguished by high capital investment and require a great level of monitoring market. This dissertation analyzed the buyer - provider dyad in this context to provide knowledge intensive business services and wrapped in a high tech environment in order to design a management model able to assist administrators and researchers operating in their professional activities. For this purpose, we used a first set of studies to compose an initial conceptual model. Following, conducted a systematic literature review that included 106 scientific articles as a way of detailing the model previously outlined. Soon, conducted a case study of provider - customer dyad to survey empirical data they were able to lead to a practical discussion of the refined model. At this stage, we interviewed eight business customers and four representatives of a provider metrological services environment characterized by use of high technology and high knowledge. After content analysis of semistructured interviews was raised one set of empirical evidence that suggested the actual applicability of the outlined conceptual model. The search ended with a discussion about managerial and academic implications and suggesting topics for continuing studies.