Proposta para análise da gestão da inovação em serviços hospitalares: um estudo no Hospital Mãe de Deus - Porto Alegre, RS

Abstract

This work deals with the themes of innovation management in hospital settings. The understanding of innovation as a means to increase the competitiveness of organizations raises the development of methods and models to manage it. This movement, originating in the manufacturing industry, is developing also in the service industry, including hospital services. In the hospital context innovation not only acts as a competitive criterion, but as a way to improve the quality and safety of services provided by these institutions, thus contributing to the general welfare of the population. This study uses a qualitative exploratory approach to analyze the aspects of innovation management in a hospital environment. It starts with the proposition of a conceptual framework, which was constructed with bases in the literature on innovation and innovation management, innovation in services and innovation in hospital environments. The conceptual framework proposed, after being evaluated by specialists, was applied in a specific hospital environment - the Hospital Mãe de Deus - by conducting semi-structured interviews with professionals in this organization. Data from interviews were analyzed using the technique of content analysis and then triangulated with data originating from document analysis and non-participant observation conducted in the environment under study. The results of applying the conceptual framework Hospital Mãe de Deus were then discussed, emerging evidence for the proposition of refinements in this framework. The results point to the adherence of the proposed instrument as an element apply to the understanding of innovation management in hospital settings. As a result of this analysis, there was the strong influence of interorganizational relationships with other actors of the hospital health system in developing innovations. Among these, has highlighted the role of certification bodies and accreditation, and medical universities and research centers (scientific research).