O papel do cooperativismo na transferência e gestão de conhecimento em processos de sucessão em propriedades rurais familiares: uma proposta de artefato

Abstract

The knowledge accumulated in family-owned rural properties has become a valuable asset, essential for ensuring the continuous and efficient functioning of these operations. The loss of this knowledge, due to emergencies or the lack of structured transfer processes, poses a significant risk to the sustainability of these enterprises. This study highlights the importance of transferring and preserving essential knowledge for succession in rural properties and underscores the cooperative’s role as a facilitator in this process. The dissertation addresses the development of a tool designed to aid in the transfer and management of knowledge during succession processes. The goal is to ensure that the practices and experiences of family heads are effectively passed on to successors, promoting the continuity of the properties and strengthening their relationship with the cooperative. To achieve this, interviews were conducted with members, successors, cooperative leaders, and representatives from an educational institution offering a training program for young rural entrepreneurs. The analysis of the collected data resulted in a tool built on four main pillars: investment, technical aspects, family, and management. This tool aims to support the sustainability of the properties, enhancing relationships between parents, children, and cooperatives. As a proposal, a mentoring program was outlined for the members, addressing strategic, operational, and family aspects, with a strong emphasis on knowledge management. All materials generated during the mentorship sessions are documented using knowledge management resources in a secure digital platform, enabling continuous access and fostering a culture of ongoing learning. The study's findings were presented to the cooperative's board and other interviewees, who recognized the service's transformative potential and high value for members. The dissertation concludes that a well-structured mentorship program can be a critical element for the sustainability of family-owned rural properties, equipping successors with the necessary tools and knowledge to face the challenges of agricultural modernization and market demands.