Neodandismo: manifestações contemporâneas na moda masculina

Abstract

The neo-dandy style has its origins in the dandy style, which emerged in the 19th century through the figure of Beau Brummel. In this research, we will discuss how dandyism evolved, reinvented itself, and emerged into what we can consider, in this scope, the neo-dandy. Dandies emerged linked to the cult of the exceptional, valuing perfection in wear and sophistication in the way of life. Neo-dandyism, or contemporary dandyism, appears as an enhancement of the dandy characteristics in the present time. Thus, it is necessary to study the movement's origins for a better understanding of its relevance in contemporary menswear. In both cases, the focal point of men’s garments is the suit: the most attractive pieces are tailor-made, and those considered neo-dandies intend to stand out through their clothing. It is important to emphasize, however, that both forms of dandyism are not only limited to tailoring. They are lifestyles that can be defined by a daring behavior, which goes beyond physical appearance is their ethos. Thinking about these audiences and their needs, this research aimed to create the menswear brand Vanini, which seeks to develop collections for the modern man, with inspirations linked to design, art and architecture.