http://repositorio.jesuita.org.br/handle/UNISINOS/9987 Relações Públicas Wed, 15 Apr 2026 19:24:49 GMT 2026-04-15T19:24:49Z http://repositorio.jesuita.org.br/handle/UNISINOS/13581 Os meios de comunicação nas organizações e a reabilitação de deficientes visuais no mercado de trabalho na era da Inteligência Artificial Haupenthal, Bruna Tue, 12 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13581 2023-12-12T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13482 O novo normal da comunicação interna: efeitos dos eventos externos à organização Schaefer, Jenifer Mon, 09 Dec 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13482 2024-12-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13265 O relacionamento com o cliente na era digital: estudo de caso do Nubank Castro, Bianca The internet brought significant advances to people's lives, directly impacting consumer behavior and demanding that traditional companies change their focus, starting to consider not only profitability, but also customer satisfaction. In this context of transformation, fintechs emerged, such as Nubank, which stand out for understanding the new demands. It should be noted that the term fintech refers to companies that offer financial products or services using the ease generated by technology, especially the internet, revolutionizing the financial market. Thus, this research is justified by the interest in knowledge about an increasingly important subject: the relationship with the customer. This study aims to analyze the strategies adopted by Nubank to establish a relationship with customers and achieve the desired results, impacting their loyalty. To achieve the objective, two methodologies were employed: a bibliographical review, which was based on the argument and discussion of the theme through previous research, and a case study with Nubank customers. Data collection was carried out through seven in-depth interviews with Nubank customers, who use the institution's application. Open questions allowed respondents to freely express their opinions on the subject. The analyzes were inspired by ten heuristics by Nielsen (2007), which highlight the importance of elements such as less bureaucracy, personalized service to customer needs and ease of access to available features, in order to delight the customer. From the collected perceptions, it is evident that this fintech has its practices based on simplifying and reducing bureaucracy of processes, offering the best possible service, a practice that generates satisfied customers who, consequently, become increasingly loyal to this institution. From an academic point of view, this study can help students or professionals already working in the field of Public Relations to be able to take advantage of the market situation, while for fintechs it makes it possible to understand the customer and their needs, expectations and opinions, generating a differential for the competitive market of banking institutions. Mon, 03 Jul 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13265 2023-07-03T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13079 Relações públicas e gestão de marcas: a busca por um relacionamento efetivo entre organização de gestão de marca e empresas atendidas Moura, Marcelo Schneider de Thu, 14 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13079 2023-12-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12892 Análise do comportamento do consumidor da marca Lacoste em diferentes campanhas no Instagram Dineck, Mariane de Oliveira Tue, 12 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12892 2023-12-12T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12131 É só uma gripezinha? Análise da imagem pública do presidente Jair Bolsonaro pelos usuários do Twitter por meio das #BolsonaroGenocida e #BolsonaroTemRazão, encadeadas a partir do seu pronunciamento oficial sobre a pandemia de covid-19 Maciel, Luan Michel Tue, 28 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12131 2022-06-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12130 Comunicação e relacionamento: percepções dos usuários do SUS no município de Igrejinha Hoff, Carine Eduarda Wed, 29 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12130 2022-06-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12129 A música como dispositivo de interação e relacionamento Lemos, Raquel Souza de This work proposes a discussion about the role of music, a communicative phenomenon, as an interaction device in relationships, through sonority in the following areas: sensorial, affective, therapeutic and interactive. Beginning from the problem question: How does music act as a device for interaction and relationship? the research aims to articulate different universes crossed by music as a strategy to facilitate social interactions, whether in the personal or consumption sphere. Thus, the objective is to understand how music is configured as a communication strategy. This objective is divided into three specific objectives: a) to investigate how music can encourage interpersonal relationships and promote bonds. b) to understand the role of music and its stimuli in brand-public relations. c) to identify how music promotes connections and identification with the brand. To achieve these objectives, we developed a methodology composed of two distinct approaches: multiple case studies and ethnographic inspiration, in order to observe both how music interferes in the journey of consumption and brand identity, and how it can be a therapeutic mechanism, or even an interactional device. As a theoretical contribution, we mobilized the concepts about the transformation of interpersonal relationships and the mediatization of life (TURKLE, 2010), communication, music and bonds (MÖSSLER et al., 2011), music as an interactional device (BRAGA, 2011) and the relationship between public and brand (KOTLER, 2010). As main results, we identified that there is unanimity in the perception of the value of music as an element that stimulates interactions, however, it is not always given due importance. Music is still little applied in the communicational scope, despite constituting a potential resource in communication strategies, and a mechanism that permeates human experiences in different spheres, which leads us to contemplate a promising field to be used and explored, such as device in the production of new possibilities and meanings. Tue, 06 Dec 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12129 2022-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12128 Invisibilidade negra e o olhar para a Nat da Natura: um estudo de identificação com a marca, e sua avatar, sob a ótica de mulheres negras Silva, Júlia Cabral da Thu, 01 Dec 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12128 2022-12-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12127 Corpos marcados: a comunidade LGBTQIA+ durante a epidemia de HIV/AIDS em Pose Gomes, Guilherme dos Santos The present work seeks to analyze how LGBTQIA+ individuals were represented in the context of HIV/AIDS epidemic on Pose (TV Show), to understand how these body insertions as well as the problematic were presented during the second season’s episodes of the show. Starting with Queer Studies, the bibliographic references also offer considerations on HIV/AIDS epidemic in the policial and social fields as well as the mass media. Based on that, it was possible to analyze the study object by framing it in four different situations. Therefore, the reflections about the epidemic on LGBTQIA+ bodies shows how Pose introduced the subject with responsability and sensitivity, allowing a perspective from the eyes of stigmatized. Tue, 07 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12127 2021-12-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11344 Relações públicas e produção cultural: aproximações conceituais e contribuições mútuas na profissionalização e promoção da cultura no país Silva, Mariana Beppler da Thu, 24 Jun 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11344 2021-06-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11343 A experiência por meio das telas: expectativas e percepções dos participantes de eventos virtuais Paul, Maria Fernanda Wunderlich Mon, 28 Jun 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11343 2021-06-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11342 Sob a perspectiva de mulheres reais: um estudo sobre a visibilidade de fala nas organizações Medeiros, Ritiele Pinto de Mon, 30 Nov 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11342 2020-11-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11341 Jogador não é parça é marca Rodrigues, Suélen Hammes Mon, 20 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11341 2020-07-20T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11340 Desafio metamorfose de emagrecimento: um dispositivo de interação alimentando a cocriação de novas realidades Araujo, Carlos Eduardo Silva de Thu, 29 Nov 2018 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11340 2018-11-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11339 Relacionamento com os públicos nas redes sociais virtuais: análise das Publicações de Silas Malafaia no Twitter Oliveira, Thais Soprana Thu, 21 Jun 2018 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11339 2018-06-21T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11338 A presença da igreja católica nas redes sociais: uma análise das inserções dos padres Fábio de Melo, Marcelo Rossi e Reginaldo Manzotti no Facebook Cheruti, Fernanda Dewes This work will analyze the insertion of the priests Fábio de Melo, Marcelo Rossi and Reginaldo Manzotti in the digital environment, their strategies and how their inclusion and the other priests affect the culture of the Catholic Church. With the objective of analyzing the communication strategies used by celebrities on social networks, especially on Facebook, through the abductive method, the pages of these three priests on Facebook were analyzed during October 9-14, 2017, contemplating the the 300th anniversary of the apparition of Our Lady of Aparecida, an important landmark for the Catholic Church. The objectives were achieved through content analysis and questionnaires applied with a group of believers and with priests belonging to the Vicariate of Canoas. The media and religion concepts are discussed with the authors Borelli, Martino, Sbardelotto and Burity, mediatization of religion with Gasparetto, Braga, Fausto Neto and Rosa, media circulation with Braga and Gomes, communication strategies and reputation-building of celebrity priests with Cuervo, France, Martino, Baldissera and Fausto Neto, the space of the digital networks with Teles, Recuero and Sabrdelotto, and the commercialization of the faith with Martino, Souza, Simões and Sibilia Mon, 02 Jul 2018 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11338 2018-07-02T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11337 NETFLIX: Uma análise do posicionamento nas redes sociais Facebook e Instagram Barth, Ana Júlia Rodrigues Thu, 05 Jul 2018 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11337 2018-07-05T00:00:00Z