http://repositorio.jesuita.org.br/handle/UNISINOS/9985 Publicidade e Propaganda Tue, 14 Apr 2026 22:39:12 GMT 2026-04-14T22:39:12Z http://repositorio.jesuita.org.br/handle/UNISINOS/13651 Podcast como estratégia de marketing de conteúdo em megaeventos: Americanas no Poddelas no Rock in Rio 2022 Silva, Bruna Vieira da Mon, 09 Dec 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13651 2024-12-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13617 Cinema como ferramenta didática-pedagógica no ensino religioso: de que maneira os filmes vinculados à cultura de massa podem ser usados como uma ferramenta capaz de abordar fé e religião? Silva, Francisco Dionathan Correa da Fri, 06 Dec 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13617 2024-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12558 NFT (Non-Fungible Token) e a arte digital: tensionamentos entre reprodutibilidade técnica, autenticidade e aura Zimmer, Anderson This investigation aims to understand how NFTs tension the authenticity and aura of technical images, and how they update these concepts, brought by Vilém Flusser (2002) and Walter Benjamin (2017), in the technological context of digital art, highly reproducible, ando of increasingly liquid consumption, detached from material objects (BAUMAN, 2008). The research is a case study, designed and constructed through a cartographic movement, where the current scenario of non-fungible tokens was investigated, taking as empirical object six highlighted images from the work of art Everydays: The First 5000 Days, composed of five thousand individual images. A piece created by artist Beeple, who produces purely digital images for commercialization on the blockchain. The investigation resulted in a clarification on NFTs in relation to their properties as technical images, their artistic value and their commercial applications. This research, in addition to enabling the updating of the conceptual debate brought by the authors, allows us to understand the new communicational dynamics surrounding digital art and technical images, such as: the presentation of the creative process on the web; the cult of images and their exposure based on the circulation of meanings on web interactions; the resignification of spaces and ways of art consumption, where reproducibility and uniqueness are articulated. In this way, these findings can contribute to future research aimed at working with this aspect of image investigation. Fri, 17 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12558 2022-06-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11032 Bolovo Productions: como uma marca pode, através do storytelling, construir seu branding Ferreira, Gabriel Dihl Fri, 17 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11032 2021-12-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11030 "A publicidade fora do armário": a representação da comunidade LGBTQIA+ nas produções audiovisuais, abordada pelo experimento TUA VOZ Greco, Stefany de Souza This project aims to expose the perceptions and feelings of people belonging to the LGBTQIA + community, regarding brands that present and present an inclusive and activist discourse in their audiovisual campaigns and actions on social networks. Therefore, in addition to a deepening of the theoretical and empirical study, seeking to understand the entire trajectory of the LGBTQIA + community, this project explains these perceptions through the experimental methodology, in the construction of the documentary Tua Voz. This has been made through bibliographic research methodologies, quantitative research, field diary and experiment and an in-depth study of the narrative construction of documentaries and their different types. After the execution of the experiment, through the construction of the documentary, the results presented that the actions of brands that explore the points of diversity impact much more than we imagine in the social construction of each individual, whether or not they belong to the LGTBQIA + community. Sat, 31 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11030 2021-07-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11029 Plataformas digitais no processo de configuração das relações afetivas em período de distanciamento social Nogueira, Natália Marques Sat, 31 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11029 2021-07-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11025 Bora falar sobre feminismo?: Conscientização sobre os direitos das mulheres para jovens Capilheira, Paola Barbieri Paola Barbieri Capilheira Bora falar sobre feminismo?: Conscientização sobre os direitos das mulheres para jovens Since 1960, the feminist movement has brought to the world reflections about the struggle for women's rights. The feminist movement that was seen as a historic movement now occupies space in our everyday life. A process of awareness is necessary so that we can understand how the movement is present on the individual actions of each one of us. Teenagers can be considered a great opportunity for this process to start since is at that age that the concepts of identity and character are beginning to form. In order to rais awareness, communicate and make public the concepts and actions of the feminist movement, this research intends on creating a booklet about feminism for teenagers from 15 to 17 years. The research will follow concepts about feminism proposed by bell hooks and Simone de Beauvoir, from Erik Eirksson about identity formation and Donald Norman about emotional design. Furthermore, it will follow the intellectual craftsmanship methodology proposed by the sociologist Charles Wright Mills. The booklet presents everyday situations and messages about feminism to generate reflections for readers. The final solution aims on promoting a more just society, responsible for its attitudes and egalitarian for women. Wed, 22 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11025 2020-07-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11017 A dança que contagia: um estudo sobre o impacto das coreografias em videoclipes de música pop na sociedade Bersagui, Yasmin Aguiar Maciel Ever since the 80’s the video clips have begun to be a part of people’s lives both by television consumption, mainly by MTV channel which became extremely popular, and the current way – digitally – by video sharing websites, such as YouTube. Even through time, some pop productions have been in more evidence, becoming more memorable, and one factor we can find in these productions is the dance they perform. From this brief note, this research aims to comprehend how video clips with choreographies remain alive in people’s memories throughout the years, and even steps and movements acquire symbolic value and association to the artist. This research was developed in an exploratory and qualitative approach, with content analysis on the selected video clips and materials from the internet. Along this work, we will understand the history of the video clip, its transition to becoming digital, the participation culture, fans behavior, the history of the dance and the meaning of the movements, and the comprehension of performance by both artist and consumer’s point of view. Therefore, we will be allowed to better comprehend the reasons that make choreographies a possible path to reach the public in a way that moves them and remain in their memory. Tue, 14 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11017 2021-12-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11016 Estilhaços da Alemanha: comentários midiáticos sobre as molduras presentes no videoclipe Deutschland da banda Rammstein Weeck, Leonardo Antunes Thu, 16 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11016 2021-12-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11015 Representações de princesas nos filmes da Disney: uma análise das transformações nos padrões de gênero Oliveira, Laís Sperandei de Mon, 13 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11015 2021-12-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11014 O storytelling como marketing de conteúdo nas redes sociais: o caso Malu Gabatti Ferrão, Kamila Nunes The main focus of this research is to observe how the narrative comparison in content marketing strategy on social media, taking as a case the launch campaign of the song "Deve Ser Horrível Dormir Sem Mim" by Manu Gavassi on Instagram. The specific objectives are: theoretical understanding, the concept of storytelling and its relationship with advertising and associations in contemporary times, understanding the characteristics of content marketing in the context of a participatory culture of fans on social media and analysis of the Manu Gavassi case in light of the perspective of storytelling as content marketing, through document research and content analysis. To carry out this analysis, it was necessary to understand, at first, concepts considered more relevant to the research topic, such as storytelling, content marketing, participatory culture, fan culture and hybrid advertising. In a second moment, we developed a documental research through content analysis as a way to separate, categorize and analyze all posts made by the artist during the period of the song's release and, with this, observe how storytelling characteristics are made gifts. It was possible to conclude that storytelling offers specific aspects that allow for the inclusion of the contemporary scenario of advertising dissemination, in which constructive information is exchanged horizontally, establishing true trends and, thus, reaching its ultimate goal of captivating the public's attention. Thu, 09 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11014 2021-12-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11008 Consciência ou mercadoria? O posicionamento de marcas ao novo nicho de alimentação sem carne Furtado, Priscila Sat, 31 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11008 2021-07-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11007 Na cozinha do Masterchef Brasil 2020: uma análise dos memes dos fãs da competição culinária através da #masterchefbr Romano, Kelly Amorim This research has as its main focus to analyze the memes published by fans of the Masterchef Brazil culinary competition about the new format presented in the 7th season through #MasterchefBr on the social network twitter. As a way to interpret the way the fan reacted to the new model adopted by the reality show, we outlined two specific objectives in order to investigate the effect of this change. The specific objectives are to seek to understand the impact of replacing the old format with the new one due to the Coronavirus pandemic; and identify the message and meaning of the meme posts by the show's fans with #MasterchefBr on twitter. To carry out the analysis, it was necessary to enter, at first, the theoretical concepts considered fundamental for understanding the research theme, such as memes in Brazil, participatory culture and fans. In a second moment, we applied the documentary research through content analysis as a means of separating, categorizing and analyzing the meaning of the memes tweeted with the hashtag by fans of the program about the 7th season of the reality show, as well as observing the repercussion and reception of the same about the new format. We conclude that, as a result of the negative movement around #MasterchefBr about the model for the new season, the reality show delivered one last episode in an attempt to offset the disappointment of fans of the culinary competition. Mon, 02 Aug 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11007 2021-08-02T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11006 "Que batida é essa que na propaganda é sensação? É claro que é o funk meu irmão": uma análise da cultura funk na propaganda televisiva brasileira Lauxen, Karline Funk and the culture that surrounds it are present in many moments of life nowadays, including the media. Based on this observation, the theme of this research addressed funk in Brazilian television advertising, in addition to the growth, change and acceptance of the genre throughout the years. As the objective, this research aimed to investigate how the funk culture growth, in recent years, affects the television advertisements of Brazilian brands. The developed research, of an exploratory character with a qualitative scope, was carried out through content analysis of comments from television commercials aired on YouTube. In this work, the history of funk and the media, the culture concepts, consumption, social classes, among other concepts that helped to achieve the aims, were related. Thus, it was possible to identify that the greater use of funk in television commercials was caused by the growth of funk culture and the creation of its subgenres, which generated greater acceptance of commercials by consumers. Wed, 28 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11006 2021-07-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11005 A crítica musical na era do consumo digital: um estudo sobre os sentidos da crítica à música popular Tavares, Jorge Eduardo Sat, 31 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11005 2021-07-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11004 O posicionamento da marca Farm: um estudo sobre a percepção das usuárias e clientes sobre a diversidade de corpos Franco, Francielle Sat, 31 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11004 2021-07-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11003 League of Legends: uma experiência lendária: o marketing de experiência no mundo e-jogo Lima, Chariel Pereira de Thu, 29 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11003 2021-07-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11002 De futebol a produto: a midiatização da English Premier League Ferri, Anselmo Eduardo Ienczak Thu, 05 Aug 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11002 2021-08-05T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11001 Star Wars, uma lovemark: o consumo da força através dos produtos licenciados da franquia Vargas, Renan Martins de This final paper seeks to understand the motivations of Star Wars fans to consume franchise licensed products, and understand the relevance of the brand and its history in this process. Concepts on consumption, fans, symbology, mythology and love marks will be addressed, as well as a contextualization and characterization of the franchise, seeking various aspects presents in the films, which are responsible for the worldwide success since the first release in 1977, including the franchise in pop culture to this day. In this sense, there is also the objective of exploring the process of development of the first film to a saga that, until this day, contains three trilogies, totaling nine films. As an object of study, qualitative research was conducted from semi-open interviews with the saga's fans, where it was possible to determine which of the majority of consumers use an affective relationship with Star Wars, making the consumption of licensed products get driven by the experience and by the identification with its story and characters. Thu, 28 Nov 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11001 2019-11-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11000 A dimensão da música na produção de sentido das publicidades audiovisuais: o objeto EU SOU NIKON Sander, Ramona Reis Fri, 06 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11000 2019-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10999 O som massa: a formação da identidade sonora em jingles da marca Orquídea Christovam, Gabriel Oliveira Fri, 06 Dec 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10999 2019-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10998 Temos vagas para homens brancos héteros: a visão dos funcionários negros sobre campanha publicitária que trata sobre diversidade na agência Bistrô Cruz, Jéssica Machado da Wed, 15 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10998 2021-12-15T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10997 Educomunicação e cidadania: práticas educativas no contexto da pandemia de COVID-19 em uma turma de escola pública do Rio Grande do Sul Veiga, Mariluce Lopes Pedroso Mon, 07 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10997 2020-12-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10996 A censura de movimentos culturais em conteúdos de mídia Wojciechowski, Camila Catafesta Tue, 01 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10996 2020-12-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10995 Eu vejo: as consequências dos padrões de beleza veiculados pela mídia sobre o imaginário feminino e os sentidos provocados através do discurso midiático de Daiana Garbin Lima, Bianca Britz de Tue, 01 Dec 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10995 2020-12-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10994 O som do terror e do suspense: uma análise da banda sonora do filme “Um lugar silencioso” Ribeiro, Alessandra da Costa Fri, 27 Nov 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10994 2020-11-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10993 Costurando cores, silhuetas, brasilidade e muito glamour: uma análise do figurino das protagonistas da série Coisa Mais Linda Rosa, Eduarda Pilotti Fri, 03 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10993 2021-12-03T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10991 K.O. e Amor de Que: Pabllo Vittar entre o combate e a reafirmação de padrões machistas e heteronormativos Costa, Diego Luiz Back This work seeks to understand how the aesthetic elements of Pabllo Vittar's music videos contribute to the naturalization of the presence and belonging of the LGBTQIA+ audience in spaces traditionally related to the male and heterosexual universe. The work is divided into three stages, the first being a conceptual deepening about audiovisual and music; the second relating gender and advertising, and the third presenting the characteristics present in the work of Pabllo Vittar from an iconographic and iconological approach to the music videos K.O. and Amor de Que. In the analysis, the scenes and musicality of the music videos were observed, considering aspects such as colors, light, lines, depth, sets, objects, costumes, camera movements, narratives and sounds. It was possible to conclude that these videos make use of stereotypes, based on the presence of Pabllo Vittar in certain environments, to tension sexist and heteronormative behavior, raising discussions about the spaces to be occupied by the LGBTQIA+ audience in audiovisual consumption scenarios. Wed, 15 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10991 2021-12-15T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10990 Transição capilar no Instagram: violência simbólica contra mulheres negras através do cabelo liso como padrão de beleza Giordani, Paula This work aims to analyze how Instagram helps black women to face the transition process and how symbolic violence is inserted in the beauty pattern of straight hair. For that, it is necessary that we understand what is symbolic violence and how it is established in our society. When talking about a search for support that black women do on Instagram during the transition period, we need to talk about feminism and its importance. We will deal with non-general feminism and black feminism, showing how the latter is relevant and need to be on the agenda. To verify how the symbolic violence that black women face using the imposed standard of hair or straight hair is accepted, a data collection was carried out using the Export Gram platform, which were the comments extracted from two publications of the two profiles chosen for the research, through the method of analysis of meaning production. With the analysis it became evident the symbolic violence that black women face of society imposing straight hair as the accepted aesthetic standard. It was noticed that the number of profiles dealing with the subject of capillary transition and normalizing it has been growing in the Instagram social network and gradually inserting itself in the traditional media and communication media, providing a place and a voice for black women and their curly hair. Wed, 22 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10990 2020-07-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10989 Das receitas talhadas em pedra aos conteúdos digitais da Tastemade Brasil: a produção do saber culinário na sociedade em midiatização Vieira, Paloma Peixoto Mon, 20 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10989 2020-07-20T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10988 O TikTok como experiência formadora de hábito Breitenbach, Daniel Bueno The internet and digital products have opened a new world of possibilities. Social networks and their devices have changed the way they relate to each other and triggered a series of behavioral changes. The excessive use of screens has been put on the agenda in society. In this scenario, the study of tactics that digital products and social networks use to keep their users engaged is of paramount importance. Having seen the growth of TikTok social network users in recent years, this research aims to explore the characteristics that lead the Chinese application to have a high capacity for habit formation and retention of its user base. For this purpose, concepts such as content verticalization, recommendation systems, habit formation, among other relevant notions to achieve the defined objectives were defined. The research developed uses the cartographic method, describing the navigation process of the application, and through the analysis of the TikTok interface, it found points of convergence with the Hooked Model, the main framework for habit-forming products. Thu, 16 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10988 2021-12-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10987 Ah, que festa! Um estudo de caso sobre estratégias de marketing de conteúdo, redes sociais e humor no Canal Me Poupe! Both, Lucas Vinicius Thu, 27 Jun 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10987 2019-06-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10985 O processo de construção da direção de arte audiovisual: uma investigação Pires, Julia Vieira The present work seeks to understand the work of the professional Audiovisual Art Direction. In order to do this, it seeks in a theoretical and empirical way to dive into the reality of this professional, an audiovisual art direction experiment,the short film "Mandrágora". Based on the theoretical concepts of aesthetics, cinematographic aesthetics and cinematographic art direction, the research is developed through the methodologies of bibliographical research, in-depth interview with professionals in the area of audiovisual art direction, field diary and experiment. After a comparison of the concept defined in an art book and the execution of the experiment, the results shows that the work of the audiovisual art direction is more than creativity, but also very technical and mutable. Mon, 01 Jul 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10985 2019-07-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10984 Educomunicação: educomunicando para a formação do ser integral Martins, Julia Iankoski Through Educommunicational processes, this research aims to understand the processes of knowledge construction for the formation of integral human being from the contents of the Spiritist Doctrine addressed in meetings of Children's Evangelization. The union of knowledge from areas of biology, psychology, education, communication and technology, enables the construction of paths for educommunicative activities based on theories and research of constructivist authors such as Piaget, Vygotsky, Wallon and educommunicative as Soares. The investigation involved evangelists, parents and children from 7 to 13 years old from the Jesus Salve the Humble Spiritist Association of Charqueadas / RS, seeking to understand how the uses and appropriations of the Educommunicational processes influence the development of the several dimensions of the individual; As situations that allow the exercise of autonomy, affection, respect and a lot of dialogue can contribute to the construction of acts of thinking, feeling and acting, and, consequently, the integral development of the child. This investigation is based on Maldonado's (and others) theory of Transmethodology, combined with Freire's methodology of dialogue and self-criticism of the subject; the experiences of Pereira and Hannas; Kraemer's descriptive opinions. The educommunicative practices of this research demonstrate potential development of the multiple dimensions of the person; mainly enable the dialogue between the individues; They promote shared learning, as well as the formation of integral human being, in accordance with the principles of the Spiritist Doctrine aimed at the formation of the good citizen. Fri, 05 Jul 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10984 2019-07-05T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10983 O que eu corto? – Cobreiro brabo: um estudo sobre o papel dos sujeitos comunicantes na preservação da cultura do benzimento Carniell, Guilherme El “benzimento”1actúa como una forma de curar con fe y con oraciones. Generalmente es practicado por sanadores (as) y/o curanderos (as) que no cobran por el servicio prestado. Estos sujetos son más populares y comunes en regiones del interior con escases o acceso limitado a las nuevas tecnologías. En ese contexto y con la preocupación de registrar y exaltar la memoria de curanderos, este trabajo surge con la propuesta de identificar el papel y la influencia del sujeto comunicante curandero como protagonista en la preservación de la cultura del “benzimento”. Y así, comprender como el comunicador contemporáneo puede ayudar en la preservación de esta cultura y garantizar la continuidad de ella. Para eso, la investigación adoptó como concepto investigativo el método transmetodológico (MALDONADO, BONIN), que incluyó el estudio de la Historia de Brasil (CUNHA) y conceptos de Antropología (GONZÁLEZ, et al) y Teología (MOURA). La transmetodología se hace presente en todos los procesos, desde la investigación de la investigación hasta la investigación sistémica. Para comprender mejor la estética comunicacionaldel “benzimento”, el trabajo presenta la estética comunicacional del ritual a través de la Semiótica de la Cultura (BAKHTIN) como agente principal que contiene a la ciudadanía comunicativa (FAXINA), la comunicación oral (MONTENEGRO), la comunicación alternativa (PERUZZO) y la comunicación cultural (HALL, BELTRÃO). A continuación, el trabajo presenta conceptos del sujeto comunicante curandero (SAGGIN E BONIN) y como él actúa y esvisto en la sociedad del Municipio de Garibaldi-RS, a partir de encuestas y entrevistas de profundidad. Para finalizar, la investigación presenta una propuesta de universo comunicacional que puede ser aplicado en diferentes rituales de “benzimento”. Además, se coloca el acto de bendecir como un objeto social que se construye a partir y por causa del rol ciudadano-comunicante de los curanderos y sus comunidades. Thu, 04 Jul 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10983 2019-07-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10982 Narrativas de mulheres e a experiência midiatizada: as transformações nas lógicas de viagem a partir do Instagram Cecconello, Carolina When we travel and share it on social media, the actions we perform are passing through mediatization. This research proposes to investigate how the media narratives of women traveling alone affect the experiences and decisions of other women. It is also questioned which meanings about the image of women circulate on Instagram. Mediatization was the main guiding theory of our work. Therefore, this research addresses questions about gender representation, experience, circulation, surveillance, self-exposure, visibility and construction of media narratives. The study is of a qualitative type, has a hypothetical deductive and observational character and uses bibliographical and mediatized case study methodologies. Three interviews were conducted, besides the analysis of 30 publications on Instagram and the application of a survey, which gathered more than 160 responses. Therefore, it was possible to identify the different types of affectations that exist in the process between those who travel and share their experience on Instagram, as the experience is transformed into sharing, whether that of those who experience the trip or that of those who observe from a distance. It was also possible to visualize the different meanings that circulate over the image of the woman traveler on the app, and among them, we highlight that of freedom. In addition, the study shows that there is a communication market on the rise. Mon, 06 Dec 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10982 2021-12-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10981 #mandanudes: a experiência da fotografia intimista de mulheres com O Bendito Fruto na perspectiva da cidadania comunicativa de gênero Rodrigues, Raiana Da Silva Wed, 12 Dec 2018 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10981 2018-12-12T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10980 Visuals worth spreading: o design que comunica os eventos TEDx Dausacker, Lucas Dalvan This graduation final project seeks to investigate the design practices employed by the global brand TED, by structuring a network of independently events under its extension called TEDx. The main axis of the methodological strategy, inspired by cartography, analyzes the proposed theme from two perspectives. In the first phase, we will present a look at the visual language and the design practices that transcribe it. Next in the second phase, we will try to understand the social meaning built by the branding structures adopted by the brand. By crossing these two perspectives, a narrative that analyzes the visuality of the TEDx events will be suggested, pointing out design features that role as strategy of adaptation and amplification of the his messages to the medium. Finally, a sequence of reflections will be presented tracing a network that seems to be structured both by its visuality and its meaning. Thu, 13 Dec 2018 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10980 2018-12-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10979 Interação humano-computador mediada pela inteligência artificial: a experiência de usuário com assistentes pessoais virtuais Kuhn, Paloma Fri, 17 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10979 2020-07-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10978 A musicalidade como agente para construção de imaginários na publicidade infantil: uma análise do jingle Astronauta do Italakinh Klauck, Matheus Hansen Thu, 23 Jul 2020 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10978 2020-07-23T00:00:00Z