http://repositorio.jesuita.org.br/handle/UNISINOS/1660 PPG Administração Mon, 13 Apr 2026 09:48:42 GMT 2026-04-13T09:48:42Z http://repositorio.jesuita.org.br/handle/UNISINOS/13934 Inovação sustentável em redes de suprimentos: um olhar a partir das capacidades dinâmicas baseadas em conhecimento Ávila, Maria Beatriz da Costa de Fri, 19 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13934 2025-09-19T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13851 O efeito do contraste de cores na percepção de crowding: uma análise através da distância espacial Dissiuta, Sabrina Ilha Crowding is a perception of crowd in retail environments, referring to a restriction of available space and integrating both environmental and human factors. This understanding comes from combining different factors that can influence crowding, such as environmental visual stimuli and psychological and cognitive aspects, through positive or negative emotions. This research investigates how black and white contrast stimuli influence the perception of crowding and the extent to which spatial distance moderates this relationship, from a construal level theory (CLT) perspective. Through two complementary experiments, environmental (colors) and psychological (spatial distance) stimuli were integrated. In study 1, a field experiment was conducted among subjects (N=59), who were exposed to black (white) contrast stimuli and responded to a spatial crowding measurement scale. The results confirmed H1, showing that the black contrast environment generated a space reduction effect and the white contrast generated a space increase effect, thus influencing the perception of crowding. Study 2 was conducted in a laboratory using an eye-tracking tool, combining spatial distance and color contrast stimuli. The experiment was applied among subjects (N=124), who were exposed to near (far) stimuli and instructed to simulate shopping in an environment with black (white) contrast stimuli. At the end, participants responded to a scale measuring spatial crowding, human crowding, and intolerance, in addition to two questions about their emotional state. The experiment confirmed H2: the moderation of far spatial distance was more significant in white contrast for spatial crowding and more significant in near distance for black contrast for human crowding. At the same time, study 2 confirmed H3 by highlighting emotions such as irritability and excitement as enhancers of human crowding in the black contrast. The research advances the literature by relating effects of perceptual salience and environmental perception, moderated by a psychological variable, shaping subjective assessments of density. It distinguishes spatial and human crowding as antecedents of intolerance. From a managerial perspective, it implies strategies for optimizing layout and positioning of elements to reduce crowding and lessen the negative impacts of intolerance. Tue, 30 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13851 2025-09-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13850 Desenvolvimento, atração e retenção de capital humano em cidades de pequeno porte: o caso de Panambi/RS (Brasil) Kepler, Roseli Cristina Hack Human capital is one of the foundations for the development of organizations, cities and regions. Human capital is meant, the stock of available skills and knowledge, whether in individual or collective level, constituted by formal education, technical and professional education and informal education, which is tangible in qualified professionals. These professionals make choices about their place of activity and are therefore susceptible to factors of development, attraction and retention. Previous studies reveal that large cities, with qualified urban infrastructure, prevail as attraction poles of qualified professionals. Based on the theory of human capital, especially in studies on mobility, attraction and retention of human capital, this study examined the following question: How different actors, such as companies, public power, educational institutions and civil associations, act to establish development, attraction, and retention of human capital in small cities? To answer this question, the case of the city of Panambi/RS was analyzed, which meets the criterion of being a small city and that contemporary faces the challenge of developing, attracting and retaining qualified professionals, although it had economic success as an industrial pole in the twentieth century. Secondary data were consulted and 14 interviews conducted, with managers representatively of the investigated actors. The data were analyzed in its content in in the approach of thematic analysis. Three themes were considered subdivided into categories. The themes development of human capital and attraction and retention of human capital in cities derived from previous reviewed studies. Already, a third theme that consists of the actions of the QUADRUPLE propeller, was established inductively. As conclusions, it is noteworthy that this study contributes that, in small cities, the limitations caused by the weak agglomeration to the attraction and retention of human capital, can be compensated to some extent with connectivity, quality of life, health and safety. The study also contributes highlighting that the actions of the Helix Quadruple, involving companies, public authorities, educational institutions and civil associations, such as the creation of a local hub of innovation, continuous investments in education at different levels, and the improvement of health and safety services, mitigating gaps related to the development, attraction and retention of human capital in a small city. Fri, 11 Jul 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13850 2025-07-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13849 Micro governança de redes interorganizacionais: a auditoria governamental no contexto de combate à corrupção Machado, Rodrigo Moreira The formation of interorganizational networks to promote strategic actions is an increasingly present reality in the daily operations of both public and private sectors, serving as an alternative for sustainable development. It is within this context that micro-network governance emerges, along with its practices advocated by specialized literature as a pathway to address complex problems. Despite significant advances in research, further investigation is needed into the role of routine governance activities, particularly in the public sector. This study aims to fill that gap by analyzing micro-governance practices within the public environment that foster high-impact outcomes. The research method used to address the objectives was a case study of an interorganizational network formed by three public agencies within the administrative structure of the State of Rio Grande do Sul. This network comprises the State Department of Finance, the Department of Public Security, and the Public Prosecutor’s Office, established to combat corruption. As a result, the theoretical gap was addressed by putting micro-network governance mechanisms into practice. Additionally, improvements were identified, as arbitration and monitoring mechanisms require adjustments when applied in the public sector. It was also found that institutionalization is a necessary micro-governance practice within the public domain. Based on this discovery, a new framework was developed for micro-governance mechanisms tailored to the public sector. The study offers theoretical contributions by filling an empirical application gap of micro-governance mechanisms that enhance collaborative environments in the public sector. From a managerial perspective, it provides a deeper understanding of the micro-governance mechanisms necessary for collaboration, along with specific recommendations for the next stages of network maturity. Finally, from a social standpoint, the research identified that the application of micro-governance mechanisms in the fight against corruption resulted in financial gains of approximately 56 million reais during the study period. Mon, 11 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13849 2025-08-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13847 Decisões inteligentes em cidades complexas: integração de Machine Learning em sistemas de suporte à decisão Aranguez, Beatrice In contemporary cities, urban logistics represents a critical challenge due to the growing demand for rapid deliveries, traffic congestion, and increasing pressure for sustainable practices. This environment reveals fragmented data, lack of standardization across available databases, and limited digital maturity within public institutions. At the same time, Machine Learning (ML) techniques provide new possibilities for transforming dispersed information into actionable knowledge, although a considerable gap remains between technical potential and practical implementation in urban management. Within this context, the research aimed to develop a theoretical framework that integrates ML into Decision Support Systems (DSS), with the purpose of supporting public managers in decision-making processes related to urban logistics. The study adopted the Design Science Research (DSR) methodology, combining systematic literature review, in-depth interviews, a structured questionnaire, and validation interviews. Ten specialists from the fields of Artificial Intelligence, innovation, and public management participated in the research, enabling triangulated analysis between qualitative and quantitative data. The findings demonstrated the feasibility of an eight-stage cyclical model designed to transform urban data into well-founded decisions. The study also identified institutional barriers, digital maturity requirements, and strategies for bridging data, algorithms, and management practices, reinforcing the practical applicability of the model to the public sector. The framework contributes to the literature by articulating technical, institutional, and operational dimensions of urban logistics, offering a consistent and adaptable conceptual basis. From a practical perspective, it provides clear guidelines for public managers facing fragmented data and the urgency for more agile and evidence-based decisions. As limitations, the research highlights the absence of real-world testing and the restricted sample size, opening opportunities for further studies in different institutional and territorial contexts. Wed, 24 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13847 2025-09-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13678 O flow e a recomendação do produto por meio de tecnologias digitais com realidade aumentada no setor do varejo digital Dornelles, Luis Antonio Lampert The possibility of experiencing a product in a virtual and customizable way grants AR tools the status of a strategic resource, creating immersive and interactive experiences. Companies aware of this impact increasingly invest in different ways to reach their target audience. In this context, this study aims to analyze changes in consumer behavior regarding product recommendation after the shopping experience. For this purpose, a survey was conducted to collect respondents' impressions following a simulated purchase of Ray-Ban glasses. . The sample was selected through non-probabilistic convenience sampling. To facilitate data collection, no specific respondent profile was required for interacting with the website or completing the questionnaire. The study population consisted of consumers aged between 15 and 67 years, located in Porto Alegre/RS and its metropolitan area. This group encompasses a broad diversity in terms of age, experience, and familiarity with AR-based shopping websites, totaling 245 respondents. A theoretical model was developed to identify the influence of flow in moderating the relationships established between interaction, engagement, and behavioral response – word of mouth. Structural Equation Modeling (SEM) was used as the analysis method to assess whether the customer's level of immersion altered these relationships. Through SEM, a positive relationship was confirmed between product vividness, user engagement, and interactivity, as well as their influence on product recommendation. On the other hand, the relationship between the need for touch (NFT), engagement, and interactivity, as well as flow moderation in these relationships, could not be confirmed. Despite the identified limitations, the results suggest that improving product vividness, along with the development of an intuitive and easy-to-use tool, enhances the user experience and helps maintain their motivation during the virtual shopping_journey. Mon, 14 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13678 2025-04-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13667 E-liderança: uma análise no contexto do ensino à distância Lemos, Bruna Comunello his study is based on the growing organizational digitalization and the need for adaptable leaders capable of developing skills in virtual environments. Through a single, exploratory case study in a Brazilian distance learning educational institution, the work identifies fundamental skills associated with effective e-leadership. Critical factors include clear and adaptable communication, trust between team members, and social interactions, even in predominantly virtual environments. In addition, empathy and flexibility emerge as indispensable elements for engagement and collaboration. The study uses the six e-competencies model by Roman et al (2019) to categorize and evaluate the practices of the e-leaders interviewed. The results identify the main skills of e-leaders, based on the Six E-Competencies model: communication, social interaction, change management, team building, technological mastery, and establishing trust, and reveal that transparency in communication, empathy, and flexibility are essential factors for team engagement. Organizational culture also plays a key role in how e-leaders promote connection, motivation, and innovation. The analysis also highlights the importance of occasional face-to-face meetings to strengthen interpersonal bonds and a sense of belonging. It is concluded that e-leadership is a dynamic process that requires adaptive strategies and a humanized approach to maximize team performance and foster an inclusive and productive digital environment. Thu, 24 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13667 2025-04-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13614 Capacidade absortiva e desempenho organizacional: um estudo em MPMEs em alianças estratégicas Piazza, Monica This study seeks to analyze the relationship between absorptive capacity (AC) and the performance of small and medium sized enterprises (SMEs) which have strategic alliances. A quantitative study was conducted through a survey-type questionnaire applied to 116 SMEs in the Brazilian pharmaceutical retail sector. The data obtained were analyzed by SmartPLS® v. 4.0.8.6 software, using a structural model. The results showed that AC and the success of strategic alliances have a positive impact on the performance of SMEs. This evidence is relevant, in the globalized and competitive context in which SMEs are inserted, because both AC and the success of strategic alliances may be essential for this business sector to achieve sustainable competitive advantage. The empirical evidence revealed that the success of strategic alliances has a mediating effect on the relationship between AC and organizational performance. The study brings other findings regarding the influence of the size and age of SMEs by showing that both the size and age of SMEs did not influence the relationships proposed in the structural model of the research. Finally, the study provides information that may contribute to literature by expanding the findings on the importance of strategic alliances in the relationship between AC and performance of SMEs. Wed, 28 Feb 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13614 2024-02-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13551 Agilidade de aprendizado: relação entre agilidade de aprendizado, inovação e ambiente organizacional em instituição do Sistema S Gamba, Lizandra Regina The accelerated business transformation process generates a growing need for updating and creating new knowledge, where the ability to learn quickly is crucial for the success of management, promoting learning agility as a key construct for success in organizations. This dissertation is part of the field of learning agility studies and its objective is to understand the relationship between learning agility, innovation and the organizational environment in an Educational Institution of the Sistema S. For this purpose, a mixed-method research was conducted, using quantitative research, focus groups and document analysis. The research was conducted with 80 leaders and used data from the Institution's management system to analyze the organizational climate and culture. The results demonstrate that the organizational environment, in terms of climate and culture, is related to learning agility, and that environment that are perceived as more competitive and humanized have a greater potential to contribute to the development of learning agility among the leaders of the Institution studied. Mon, 09 Dec 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13551 2024-12-09T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13550 Responsabilidade social corporativa em tempo de crise: como as iniciativas responsáveis no período pandêmico contribuíram com a marca? Santos, Jakson Brayan The various social challenges have made consumers more demanding regarding the products and services they consume, requiring companies to act in a socially and responsible manner. As a result, companies have been striving to develop Corporate Social Responsibility (CSR) strategies to meet the new demands of consumers and stand out in the competitive market. However, many studies have shown that when companies undertake CSR initiatives, they can influence consumers' perception and purchase intention, with such initiatives having an even greater effect in times of crisis, such as the COVID-19 pandemic. Therefore, this research aimed to analyze how responsible initiatives during the pandemic period contributed to the brand. For this purpose, a sample of 425 respondents was collected and analyzed using Structural Equation Modeling. The results indicated that the economic dimension of CSR had a significant effect on brand aspects. This finding suggests that during times of crisis, such as the COVID-19 pandemic, consumers are more concerned with immediate issues and seek to mitigate the risks associated with the scarcity of essential resources for subsistence during a crisis. Tue, 04 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13550 2023-04-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13549 Uma análise sobre a atuação de microempresas locais em marketplaces de plataformas digitais Zapp, Jacqueline dos Santos The technological advances driven by the digital transformation of recent decades have profoundly altered the relationship between customers and companies. One of the central aspects of this new scenario is the sale of products and services through marketplaces, a form of virtual shopping mall. Made possible by digital platforms, marketplaces play the role of intermediaries between buyers and sellers, transforming consumer behavior. Micro-enterprises make up a significant proportion of sellers on marketplaces. In this context, the general objective of this study is to analyze how marketplaces favor or limit the performance of local micro-enterprises, bringing to light factors that may or may not influence their success. The methodology adopted was a multiple case study involving 11 micro-enterprises in the retail sector operating in different marketplaces. The data collected reveals the business models practiced by the companies, the profile of their entrepreneurs, as well as the internal and external factors that affect their growth. The results obtained indicate that marketplaces can be key players in bringing micro-enterprises into the digital market, contributing to their expansion; although they may face challenges related to the lack of internal structure and technical knowledge needed to operate in the digital environment, even when they already have some experience in the traditional physical market. Finally, the study points to opportunities that could be strategic if better exploited by managers or owners of micro-enterprises who wish to operate sustainably and competitively in these markets, promoting growth that is selective to the demands of the digital market. Wed, 27 Nov 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13549 2024-11-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13332 Examinando o comportamento do consumidor na intenção de continuar cursando inglês online Rosa, Jonas Maurente da The objective of this study is to analyze, from the consumer's perspective, how subjective norms, self-efficacy, price awareness, technology adoption, educational quality, information quality, attitude, and intention affect individuals' behavior in continuing to pursue online English courses. For this purpose, a quantitative-descriptive survey was conducted with 251 individuals currently enrolled in online English courses. The hypotheses tested suggested that these factors would have a positive impact on students' intentions to continue their studies. The results confirmed that self-efficacy increases the perceived usefulness and ease of use of online courses. Additionally, price awareness was associated with higher content and information quality, and educational quality improved students' attitudes towards the course. Perceived utility also reinforced this positive attitude, which in turn strengthened the intention to continue studying English online. The study recommends that future research adopt a larger and more uniform sample, consisting exclusively of individuals who are, at a minimum, enrolled in higher education. Wed, 03 Jul 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13332 2024-07-03T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13331 As dificuldades para se fazer negócios intra América Latina, sob a ótica da visão baseada nas instituições: uma pesquisa exploratória com executivos de multinacionais Smialowski, Francine Fonseca The relevance of this project is linked to the fact that it explores a line of study releated.to the theme of internationalization, leadership and institutions in a scenario that is still little explored: the scenario of business intra-Latin America. The first theories on the subject internationalization were based on multinationals, general coming from industrially advanced countries. In other words, the literature that deals with internationalization of companies from emerging countries is more recent (Fleury; Fleury, 2012). Corruption, logistical difficulties, excessive bureaucracy are some of the points that make doing business with Latin countries difficult, corroborating to the score of these countries on The Economist Intelligence Unit ranking of better countries to do business with on 2023. Latin countries performed minimally better than countries in the Middle East and Africa. In this scenario, this study aims to understand, from an institution-based perspective, what difficulties executives have faced when doing business intra-Latin America. While the Nordic School of International Business points out a tendency for companies to begin their internationalization process in closer environments to reduce uncertainty and feel as less foreigners as possible, it is possible to observe that the behavior of intra-Latin American companies does not always follow this direction. Institutional theory was perceived as the most appropriate to answer this question as it provides foundations not only from formal institutions, but also informal aspects of this markets. The research method was exploratory research with high level executives of multinational companies doing business in Latin America. Based on these interviews, it was possible to catalogue points of bigger difficulties in the development of business in this market. Logistics, low politic and economic integration between the counties in the region and corruption are some of the nuances of the complexity in this economic ecosystem that are mentioned along this research. It was also possible to perceive how these executives have been circumventing this challenging scenario. Fri, 04 Oct 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13331 2024-10-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13330 Os centros de serviços compartilhados e seus modelos de negócios: uma revisão sistemática de literatura Gouveia, Everton Leopoldino In the constant search for better performance, organizations have been challenged to transform the way they manage their corporate strategies throughout their trajectories to create, distribute and capture value in the markets where they operate. Since the early 2000s, sharing resources and capabilities in areas of business support has been one of the main missions of the Center for Shared Services Centers (CSC). This business model has been most frequently observed in large private corporations or public organizations, and has achieved enormous financial relevance, as well as managing hundreds of thousands of jobs. Through a systematic review of literature from 2000 to 2023, the objective of this research was to understand how the SSC business model has created, delivered, and captured value in the provision of its services, by knowing how academic theories have supported this evolution, plus analyzing how knowledge about SSCs has been shared, and found a gap regarding the scarcity of resources and capabilities in smaller companies while, for example, there is a surplus of intellectual capital in large SSCs generated by the advancement of new information technologies. In this sense, the greatest ambition of this study was to combine theoretical and practical reflections to foster new multi-directional actions to maximize the use of intellectual capital in a broader social and business context of business models to create, deliver and capture value if strategically managed to generate lasting benefits. The main contributions of this study were, therefore, to synthesize the evolution of SSCs, mapping how knowledge about SSC was shared around the world between 2000 and 2023, and to raise unprecedented discussions about maximizing the allocation of resources between large and small companies through value Co creation and service ecosystems. Wed, 17 Jul 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13330 2024-07-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13329 Os efeitos da atratividade e lealdade no uso de estratégia de cashback Jacoby, Diogo Over the years, there has been a significant increase in competitiveness between brands, increasingly seeking a space in the minds and hearts of consumers. Therefore, loyalty programs are one of the strategies adopted with the aim of solidifying and maintaining customer relationships and loyalty. Within these programs is the cashback strategy, one of the most current practices that has gained prominence in recent years, both in academia and in brand management, as it has a significant impact on consumers' purchasing decisions. Most of the published studies focused on analyzing cashback sites and the affiliation model present in them. There are no studies involving single brand loyalty and cashback programs, compared to cashback sites that have multi-brand retailers. With the aim of filling this gap, the present study sought to analyze the effects of using the cashback strategy by multi-brand retailers and single-brand retailers along with the behavioral actions of consumers, analyzing the effects of the cashback program, and the moderation of time spent reward, consumer attractiveness and loyalty. To this end, an experimental study was carried out with two multi-brand scenarios and two single-brand scenarios. Participants were exposed to different possibilities of cashback percentage, size of the mix offered by the retailer, diversity of brands available, different time and location proposals for receipt. and time to use the returned value, and different channels for using the benefit. The results showed that a multi-brand retailer's cashback program is more attractive and generates greater loyalty than a single brand's. The moderation carried out proved that the time to receive cashback reimbursement is attractive in the single-brand scenario, and that multi-brand and single-brand moderate the relationship with loyalty. The moderation of time for using the returned cashback value proved that multi-brands are attractive and single-brands are not, and that multi-brands and single-brands moderate the relationship with loyalty. This study contributes to the Academy's greater understanding of the topic of cashback, and the potential of this strategy to boost customer loyalty. Mon, 17 Jun 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13329 2024-06-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13103 Antecedentes da lealdade do estudante no ensino superior: uma generalização por meio de abordagem meta-analítica Rocha, Luciana da Silva This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in higher education sector. Through a comprehensive meta-analysis, the research seeks to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 106 studies involving over 54,000 students from more than 60 countries in all continents. The study identified key antecedents of student loyalty. Satisfaction was the most loyalty former influence following by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature. Mon, 25 Mar 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13103 2024-03-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13098 Estudo meta-analítico sobre o comportamento do consumidor de vinho: uma análise dos antecedentes e moderadores Linhares, Paulo Robson Parente The aim of this research is to investigate the main antecedent constructs and possible moderators of the intention to consume wine, based on the need to understand the psychological and cultural factors that influence consumer decisions in a competitive global market. The relevance of this research to the wine sector lies in providing insights for the formulation of more effective marketing strategies. Using a quantitative methodology, a meta-analysis is conducted covering 46 studies from 15 countries, which together total 71,280 samples. The inclusion criteria are based on thematic relevance and methodological rigor, and the statistical analysis uses advanced techniques of meta-regression and effect-size calculation. The results indicate that the attitude towards wine has the strongest correlation with the intention to consume, followed by positive emotions and subjective norms, with hedonic value being less influential. Cultural variables such as long-term orientation and indulgence, and socioeconomic and demographic moderators such as the Human Development Index (HDI) and gender, show significant variations in their impact. This study enriches the academic literature by providing a consolidated understanding of the predictors of wine consumption behavior and guiding marketing practices in the wine sector. However, it faces limitations regarding the inclusion of data from all primary studies and the exclusively quantitative approach that may restrict the generalization of the results. Future research is suggested to expand the geographical and cultural contexts studied, integrating qualitative methods for deeper analyses, and testing other moderating variables. Mon, 24 Jun 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13098 2024-06-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13097 Como ocorre a inclusão de práticas sustentáveis na cadeia de fornecedores? Um estudo de caso de fornecedores de confecção no Brasil Santos, Túlio Josué Pinheiro dos The textile, apparel, and fashion industries significantly contribute to global environmental pollution at all points of the supply chain. With stakeholders increasingly aware of the effects brought by these industries on climate and human rights, companies have been pressured to mitigate their environmental damage. In this perspective, current literature presents consistent studies regarding internal management transformations and supply chain management. As a result of these factors and pressures, literature exemplifies these efforts through the structuring of internal policies, codes of conduct, warnings, audits, and incentives for their suppliers to transition to a sustainable footprint. However, few studies delve into, from the supplier's perspective, the requirements for environmental improvement, factors driving the implementation of sustainable practices, and existing barriers. Thus, this research aims to understand how textile manufacturing suppliers can be more sustainable, placing suppliers' concerns and spectrum at the center of understanding. Among the results of this study, it was understood that only through government tax incentives, sustainability seals, active participation from unions and forums, and practical meetings on the topics can textile manufacturers mobilize more systematically towards sustainability. Additionally, it was observed that suppliers are monitored and audited for the implementation of sustainabilityfocused processes, while simultaneously improving their companies, they do not receive financial assistance for such efforts and are pressured for lower prices by the buyers of the focal companies. Thus, this research contributes to company managers and sourcing and sustainability departments in understanding the best paths to mobilize and incentivize suppliers to become more sustainable, as well as structuring strategies with buyers to assist in the implementation of these practices with suppliers. There are paths for the Brazilian clothing chain to become more sustainable, but collective efforts, buyer awareness, and fairer prices are needed. Thu, 25 Apr 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13097 2024-04-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13095 Adoção da Internet das Coisas (IoT) por organizações hospitalares: um estudo de caso sob a ótica do framework Tecnologia, Organização e Ambiente (TOE) Cruz, Hudson Costa Gonçalves da This dissertation investigated the adoption of Internet of Things (IoT) technologies by a hospital institution and the factors that influenced this process. Using the TOE framework as a theoretical basis, the research analyzed the reasons that motivated the adoption of this technology, the implementation process, the challenges and facilitators encountered during this process, as well as the influence of environmental, technological, and organizational contexts. The research methodology adopted was qualitative and descriptive, using the single case study method in a hospital. The research results highlighted that among the Technological factors, the availability of technology, compatibility, perceived benefits, and Information Technology infrastructure were the ones that most influenced the adoption of IoT technologies. Among the Organizational factors, the support of top management, attitudes towards innovation, financial resources, the size of the organization, and the cultures of learning and information sharing stand out. Finally, among the Environmental factors, the most influential factors were the support of technology suppliers and the readiness of business partners. In addition to the factors observed in the reviewed literature, the study identified others such as institutional maturity, patient and data security, anticipation capacity, and preventive measures or actions (predictability and preventability). As managerial contributions, the research provides insights for hospitals seeking to adopt technological innovations, specifically IoT, contributing to the improvement of operational efficiency and quality of services provided. Among the theoretical contributions, the study indicates that the TOE framework is an important tool for studying the adoption of technologies by hospital institutions. For those interested in studies on the adoption of innovative technologies in the healthcare field, the analysis of the influencing factors offers insights for future studies on the topic. Another theoretical contribution is the factors that emerged from the data and were not pointed out by the TOE framework. As future work, it is suggested to conduct longitudinal studies to monitor the impact of IoT adoption over time and investigate new emerging technologies in the hospital context. Fri, 22 Mar 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13095 2024-03-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12984 Papéis e atividades dos orquestradores de ecossistemas regionais de inovação: um estudo de caso com o programa Inova RS Tubin, Lucieli Cátia This study was developed to address a gap in the literature regarding the activities of regional innovation ecosystem orchestrators (ERIs). Understanding these activities is essential for promoting the development of ERIs, which can accelerate the transformation of cities and regions. There is a set of factors that need to be combined for the effective establishment of an innovation ecosystem. This work aims to understand the main roles and activities of orchestrators in regional innovation ecosystems. In this study, a case study method was chosen, focusing on the "Inova RS" program launched in 2019 by the Department of Innovation, Science, and Technology (SICT) of the government of Rio Grande do Sul. The goal of this program was to integrate the state of Rio Grande do Sul into the global innovation landscape. A qualitative exploratory approach was adopted, focusing on four regional innovation ecosystems (ERIs): two that were more developed and two that were less developed, from the perspective of the program. The theoretical foundation of this study was constructed through a systematic literature review, encompassing concepts such as innovation ecosystems, orchestration, quadruple helix, and the various dimensions of orchestration. Data collection was conducted through both secondary and primary data, including fourteen interviews with key stakeholders representing the program at the state level and the four units of analysis. The mapping of the interviewees was conducted using the snowball technique and revealed that most coordinators were associated with the academic helix. The criteria adopted for this definition, according to the program managers, were the involvement of actors in the ERI, the integration of the educational helix of the macro-region, understanding the purpose of the program, and generating a sense of belonging among stakeholders. The overall objective of the research was to understand the main roles and the key activities of regional innovation ecosystem coordinators. The study advances beyond previous research by expanding the "orchestration" model and validating its applicability in the context of the case study, which unfolds in eight regional innovation ecosystems. Therefore, unlike previous studies, the applicability of elements in regional innovation ecosystem contexts is observed. The analysis revealed the presence of the seven dimensions of orchestration in "Inova RS" and identified twenty-nine key activities. Furthermore, it was observed that coordinators who receive government grants, known as Innovation and Technology Managers (GITs), have a more consistent role. The study also highlighted various factors that affect the orchestration of ERIs, with an emphasis on the role of universities, events, innovation readiness, communication, knowledge, and the importance of knowledge management, as well as the concept of coopetition (collaboration versus competition). Based on these findings, the study contributed with four propositions addressing prerequisites, leveraging, and consolidating ERIs. Finally, based on field inferences, eight new key activities emerged that can assist public and private managers in the development and strengthening of Regional Innovation Ecosystems. Fri, 01 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12984 2023-12-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12983 Diversidade e inclusão: uma perspectiva para os processos formativos da Indústria 4.0 Duarte, Gabriela Zortéa The Fourth Industrial Revolution implies a series of changes and accommodations in society in the face of its technological progress, which are integrated into the social dynamics of individuals. From this perspective, the literature presents consistent studies regarding the ongoing transformations resulting from the Fourth Industrial Revolution. However, few studies address the topic of diversity and inclusion in the context of Industry 4.0, which is relevant from a socioeconomic point of view. The technologies covered in the Fourth Industrial Revolution can contribute to including or excluding the multiple profiles of people that make up society, especially in terms of access to these resources. This research considers training processes as an antecedent in the inclusion of people belonging to socially minoritized groups in the world of work in the context of the Fourth Industrial Revolution. Through multiple case studies and interviews, this research aims to understand how professional education institutions consider the inclusion of people from socially minoritized groups in their training processes for the world of work from the perspective of Industry 4.0. As main results, the study highlighted facilitators, barriers and essential elements to be considered in the training processes of people from socially minoritized groups in the context of the Fourth Industrial Revolution. Thus, we understand the inclusion process from broad perspectives to taking care of the specificities of each student. Seeking a culture of inclusion, inclusive spaces, diverse educational methodologies, trained people, mapping an appropriate student journey, support structure, at the same time as expanding professional training offers and their communication to socially minoritized groups, can be relevant factors in journey towards diversity and inclusion in Industry 4.0 training processes. Wed, 13 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12983 2023-12-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12981 Como compreender a legitimidade em ambientes altamente regulados? Um estudo de caso na indústria de EPIs Rocha, Amanda Wolek A regulated industry is one that, in order to operate, needs to follow and submit to rules and regulations. The Personal Protective Equipment (PPE) industry is a regulated industry as there is an obligation to follow numerous regulations in order to operate. This industry has attracted the attention of researchers in recent years, as, due to the COVID-19 pandemic, many studies were carried out especially in relation to the supply chain. Furthermore, its intense growth and the existence of numerous standards and regulations that govern the manufacturing and marketing of these products have made it an industry susceptible to coercive and mimetic isomorphism, making the process of legitimizing organizations vis-à-vis consumers difficult. Therefore, the research question was determined: how do formal institutional agents influence the legitimacy of firms in a regulated industry? Considering that legitimacy is sought in order to access a certain market or increase the field of activity, and that institutions create rules for the legitimation of organizations, this research is relevant in the firms' strategy because the lack of perception of legitimacy harms the performance of organizations in their market. In order to answer the proposed question, a case study was carried out, with thirteen semi-structured interviews, with representatives of PPE manufacturers, their suppliers and their customers, in addition to formal institutional agents and professionals in the sector. Therefore, this study contributes to the theoretical field by analyzing the legitimacy offered by formal institutional agents to organizations in a regulated industry. Although formal institutional agents are acting in accordance with expectations, they have not been able to offer legitimacy to industries. in front of your customers, in the empirical field, it contributes to organizations in this sector, helping them to understand how institutions affect the perception of legitimacy in the market in which they operate; and contributes to public policies by demonstrating the need for greater action by the regulatory body through inspections and publicizing the importance of certification. Wed, 20 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12981 2023-12-20T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12793 Estudo meta-analítico sobre lealdade do cliente bancário: consolidando antecedentes e moderadores Bühler, Rafaela Nascimento Over the course of several decades, the escalation in competitiveness and market transformations has underscored the significance of cultivating customer loyalty. Within the banking sector, a service-centric segment that serves a heterogeneous global consumer base, grasping the fundamental elements that impact loyalty assumes paramount importance. Hence, this study employs a correlation analysis grounded in meta-analysis principles random-effects model. This comprehensive approach encompasses an aggregate of 1.365 effect sizes, distributed across 275 distinct studies, and involves the participation of over 134.000 banking customers. The findings illuminate that the bedrock of banking loyalty emanates predominantly from customer satisfaction, which serves as its foremost precursor. Nevertheless, transcending the realm of satisfaction, the analysis revealed that the most potent predictors of banking loyalty include corporate image, empathy, commitment, trust, responsiveness, privacy, and perceived value. Furthermore, an additional nine constructs hold the capacity to exert a moderate influence on the construction of loyalty. Via the application of meta-regression analysis, it was possible to establish that the dimension of collectivist culture operates as a moderator in the relationship between trust and perceived quality in relation to loyalty. Similarly, a country's level of femininity acts as a moderator in the trust-loyalty relationship. In addition to these cultural moderators, it was observed that the higher a country's Human Development Index, the greater its influence on the satisfaction-loyalty relationship. From a theoretical standpoint, this meta-analytical investigation holds substantive implications for the field of loyalty literature, furnishing empirical generalizations concerning the potency of its antecedents and systematically evaluating potential moderators across a diverse array of countries and studies. In essence, this study methodically arranges a comprehensive field of previously examined theories on banking customer loyalty, discerningly categorizing the most extensively explored antecedents throughout the course of years of research. With regard to managerial implications, this investigation furnishes significant insights for managers within banking institutions, empowering them to strategize effectively for distinct markets. Furthermore, it presents case illustrations drawn from prominent banks, thereby exemplifying the tangible influence wielded by individual influential predictors and the moderating factors affecting customer loyalty in the realm of banking. Mon, 04 Sep 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12793 2023-09-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12791 Desenvolvimento de competências de inovação para mulheres de TOP Management Teams Positions Silva, Eliane Beatriz Weide da This dissertation presents a study on innovation skills for women who lead top teams, taking into account the low participation of women in the field of innovation work, especially with regard to the occupation of decision-making spaces. The literature already points to evidence as to the causes of this low participation due to sociocultural factors and low adherence to exact sciences courses that, consequently, generate a natural reflection in the field of work. However, studies that aim to understand the reason for their permanence in these areas are still incipient, despite the difficulties encountered, as well as trying to answer the research question: How to develop women’s innovation skills for top management teams positions? Thus, this qualitative approach study was carried out through interviews based on a semi-structured script among ten women, with already consolidated and prominent careers within the innovation area. The selection of the interviewees was done through the snowball method where each interviewee indicates a possible candidate. These women are part of teams in technology park companies in the metropolitan region of Porto Alegre, Rio Grande do Sul, such as Tecnopuc, Tecnosinos and Feevale Techpark. With a focus on contributing to the exploration of the theme, understanding how to develop innovation skills from an analysis of each trajectory, mapping the convergences, challenges and disruptive examples that led them to the success of their careers. Thu, 21 Sep 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12791 2023-09-21T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12790 Competências dos orquestradores de ecossistemas de inovação nas cidades Silva, Cassiane Marcieli Weide da This dissertation addresses the competencies of ecosystem orchestrators in innovation within cities, recognizing the vital role of cities in economic, social, and environmental development. Understanding the competencies of these orchestrators is essential for improving strategic decision-making and constructing strategies for the evolution of innovation ecosystems. The study is based on a comprehensive review of existing literature, aiming to identify the skills, knowledge, and traits that make orchestrators effective in their roles. Although the literature has analyzed the dimensions, activities, and roles of orchestrators in promoting innovation ecosystems, the competencies required for this orchestration had not been explored in depth. Using a qualitative approach, the research identified the essential competencies for orchestrators in innovation ecosystems within cities, with a specific focus on the case of INOVA RS. The results emphasize the importance of key competencies, including a strategic and systemic vision, communication and collaboration skills, up-to-date knowledge of market and technology, adaptive and inclusive leadership, strategic partnership establishment, political influence, and impact evaluation with a focus on continuous improvement. These competencies are fundamental for creating an environment conducive to sustainable development and for addressing challenges within cities. The study underscores the need to understand and develop these competencies to drive innovation, thereby contributing to the construction of smarter, more resilient, and prosperous innovation ecosystems. Thu, 21 Sep 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12790 2023-09-21T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12723 Práticas da universidade empreendedora para a geração de patentes colaborativas Melo, João Mateus Reis This research began with the identification of a gap in literature regarding the combination of successful practices for entrepreneurial universities measured, in this case, by the generation of collaborative patents. The research on the practices themselves follows being heavily developed. It was noticed, however, a lack of studies in which these practices could be combined for the success to be reached. The intention is not to have the formula for success made up, but to present possibilities for those engaged so as to support such transformation of a teaching and research university to an entrepreneurial one, to enable and encourage students of all classes to acquire a mind-set oriented to growth and risk-taking in order to become future leaders. The present dissertation focuses on the entrepreneurial universities, aiming to comprehend which combinations of entrepreneurial practices generate the increasing of collaborative patents registries in partnerships with corporations. For this investigation, it was used the patent data from the Derwent Innovation Index database for the selection of universities based on collaborative patents related to semiconductors. Information regarding the university entrepreneurial practices was collected based on a specific form and the data treatment was carried by the MDSO/MSDO technique with the purpose of reducing entrepreneurial practices, selecting the conditions caused with the greatest explanatory power. The Qualitative Comparative Analysis (QCA) approach was applied, being supported by the fsQCA software, the combination of the successfully implemented entrepreneurial practices by the universities were identified (with the greatest number of collaborative patents in partnership with the deposited corporations) by our research. As a result, a solution with four combinations was found, with the maximum consistency and 90% coverage, thus producing a positive result for the increase of the collaborative patents registries. Particularly, the “Innovation and Growth Project” combination presented a major raw coverage (50%) and unique (30%), encompassing practices of portal creation, Promotion to internationalization, Fund raising, Conference and events, Training and recruiting, not excluding other combinations of obtaining the university’s success in generating collaborative patents. The presence of the “Promotion to Internationalization” practice in all of the combinations highlight that in any adopted strategy by the university to create collaborative patents, such practice must be adopted and receive mandatory attention. The “Local, regional and global integration” dimension is highlighted, to defend that Science is becoming more globalized according to the expansion of the collaborative research networks, which reinforce the necessity of an excellency pursue and research impact of emerging countries, aligned with permanent internationalization, as well as professional formation of continued quality. Finally, the research progresses on Entrepreneurial Universities, presenting combinations of practices to create collaborative patents and also contributing for a positive impact on knowledge advancement. To conclude with, the studies indicate four combinations to be deeper analyzed for the implementation of an entrepreneurial university. Mon, 26 Jun 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12723 2023-06-26T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12414 Análise dos fatores críticos de sucesso na implementação de ERP cloud em PMEs: um estudo de caso em organizações brasileiras Barbieri, Leonardo Moro Digital transformation has changed business processes and operations for companies around the world. To remain competitive in a globalized market, companies need to adopt new technologies that can automate and drive the business forward. Therefore, the ERP Cloud has been a facilitator for Small and Medium Enterprises (SMEs) to have process controls and improve their performance at a cost compatible with the scarce resources they must invest. Therefore, this study aims to verify how the critical success factors (CSF) impact the implementation of ERP Cloud in Brazilian SMEs. This research was conducted through a case study with semi-structured interviews with five SMEs, and a total of ten interviews. The results indicate the CSF that impacts the implementation of ERP Cloud, classified according to the TOE framework (technology-organization-environment). All factors addressed in this study were considered by the interviewees as relevant, some receiving greater emphasis than others for the implementation to occur successfully. Among the factors that were highlighted are the security with which the data are stored in the service provider, the cost reduction due to the company not having the need to make initial investments in infrastructure, the expenses with maintenance, and the need to maintain a specialized internal team. Furthermore, the participation of top management proved to be a fundamental factor in the orchestration of the project, providing resources, facilitating communication, and team synergy. Finally, this study contributes to the literature by identifying two new CSF, which are the best practices made available by the standard implementation of the system, and the importance of process modeling for a successful implementation. In terms of practical contribution, this study helps companies and decision-makers who intend to implement ERP Cloud to understand which CSF should be monitored during the implementation process for the SME to achieve success. Fri, 14 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12414 2023-04-14T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12370 Os efeitos da organização e desorganização das cores nos displays Rodrigues, Tatiana dos Santos The study analyzed whether, in addition to color, there are other elements that also influence the intention of buying in retail. Among them, the organization stands out and thus the analysis was made to identify the levels of purchase intention in displays with organized and disorganized effect. In addition to the organized and disorganized effect, the colors of enamels were exposed in the study in a gradient and random format. It is precisely in the context of this gap that the proposed research takes place. This dissertation project aims to analyze the effect of organized and disorganized displays on the purchase intention. To achieve this objective, other two specific ones were structured: A) Identify levels of purchase intent in organized versus disorganized displays with degraded colorformats. B) Identify levels of purchase intent in organized versus disorganized displays with random color formats. It was concluded that the study analyzed whether, in addition to color, there are other elements that also influence the intention of retail purchase. The scenario with greater preference, in which people have more purchase intention is the organized scenario than in the disorganized scenario, while in the random scenario there is no significant difference, it can be observed that the purchase intention has close values in the organized and disorganized scenario. There are many notes that can be made from the results raised in the experiment. The organization or disorganization of sales displays can directly influence consumers' purchasing decision-making. The study helps you understand this purchasing parallel in the relationship with the customer. Tue, 10 Jan 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12370 2023-01-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12369 Consumo de moda sustentável: uma análise experimental cross-cultural de consumidores brasileiros e norte-americanos Pontin, Paola Zandonai Representing one of the most polluting industries, fashion may use, by 2030, more than 100 billion cubic meters of water to produce items that are discarded in less than one year after its purchase. Companies, aware of these impacts and the movements supported by consumers, such as the slow fashion, are identifying alternatives to include sustainability in their processes and products. In this context, this paper aims to understand the effects of the level of transparency on the sustainable appeal in fashion collections on the attitude and on the purchase intention of Brazilian and North American consumers, using the country as a moderator of these interactions. For this, a cross-cultural experiment is conducted, using the theory of planned behavior as the theoretical framework for the proposed model. The results demonstrate that there is a significant relation between sustainable collections and attitude, as well as purchase intention. These relations are intensified the more information the consumer receives about the sustainability aspects present in the product and its processes. Also, attitude plays a mediator role in the relation between sustainability and purchase intention. The moderation of culture is also confirmed in the case of Brazilian consumers, in which sustainability positively impacts attitude and purchase intention of fashion collections, increasing in conditions of high transparency. On the other hand, for North American consumers, the moderation results are not significant to demonstrate the impact on the analyzed variables. Moreover, the findings indicate possible ways for fashion brands to communicate their sustainable practices, as well as it complements previous research carried out in the field. Mon, 16 Jan 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12369 2023-01-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12368 A capacidade de inovação e o desenvolvimento de inovação frugal na indústria brasileira de transformação Cândido, Jéssica Morais Innovation fosters the competitiveness of organizations around the world. In developing countries, the numerous socioeconomic problems make the innovation process difficult, requiring companies to challenge themselves in the search for innovations that, if produced at low cost and sold at low prices, can meet the needs of consumers at the base of the pyramid. It´s in this context that the concept of frugal innovation emerged, which seeks to create robust and low-priced products for less favored classes, whose purchasing power is lower, and which are mainly concentrated in emerging or developing countries. However, it´s not yet known how innovation capabilities impact the generation of frugal innovation, and how the latter is able to improve the economic and innovative performance of the Brazilian manufacturing industry. Given this gap, in this study, frugal innovation is studied from the perspective of innovation capabilities, with the aim of analyzing the influence of innovation capabilities on the generation of frugal innovation in the Brazilian manufacturing industry. To this end, a survey was carried out with 1,150 companies from different sectors, located in the state of Rio Grande do Sul. Data were collected through the application of questionnaires and companies were categorized according to previously defined criteria, being classified into companies with frugal innovation and without frugal innovation. From this, six hypotheses were created to explain the relationships between innovation capabilities and frugal innovation, and the impact of the latter on the innovative and economic performance of firms. The results show that only development and transaction capacity generate influence – albeit negative – in the generation of frugal innovation. Operation and management capabilities do not impact frugal innovation, and this, in turn, does not positively influence the economic and innovative performance of organizations. Thus, the results cover a gap in the literature and show that frugal innovation takes a different path from other types of innovation, especially regarding the influence of innovation capabilities. Furthermore, this study contributes to practice by discussing the impact of innovation capabilities on the generation of frugal innovation in organizations based in developing countries. Thu, 19 Jan 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12368 2023-01-19T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12367 Práticas colaborativas de governança de rede: estudo de caso em uma rede articulada na COVID-19 Visentini, Ana Laura de Freitas Contextualization: This Dissertation presents an analysis regarding the use, by leaders, of collaborative network governance practices, in a network articulated in the pandemic, which investigated how these practices contributed to deal with complex problems such as Covid-19. Objectives: The study contributed to describe the evolution of the Volunteer Architects network, identify the collaborative practices that were used by leaders in the network and how they were implemented by the network to deal with complex problems. Method: Faced with this phenomenon, a qualitative, exploratory research was carried out, using the single case study method. Semi-structured interviews were carried out and the selection of interviewees took place through snowball sampling. The evidence analysis procedures were performed using the content analysis technique. Results: Governance was characterized by the Collaborative Governance Contingency model, whose critical variable identified was the previous history of cooperation of the participants of the network that was being formed. As it evolved, governance approached the integrative model, by integrating other projects other than health. The main practices found in the network were practices according to contractual agreements, as well as for the selection and adherence of actors. The paradigm shift regarding the virtual environment was the main highlight of arrangement practices, since face-to-face dialogue lost importance and meetings and decisions were carried out in the online environment. Iteration practices were identified as generating new relationships between partners, leading to new configurations. It was through these practices that the coordinators aligned the network's objectives, increasing collaboration and work commitment, so that actions could be carried out within places that were only open, in the midst of the pandemic, to receive and care for infected patients. That said, the study listed new propositions involving the sets of practices of agreement, arrangement and engagement. Contributions: The main contribution of the work is to identify which networks can be formed without face-to-face dialogues, since the dialogue mediated by technologies proved to be effective in decision-making, with consensual and participatory decisions provided by technologies and tools of the online environment. Similarly, networks can be effective, acting collaboratively, when coordinated without formal contracts. Tue, 10 Jan 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12367 2023-01-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12212 O papel da tecnologia digital na escalabilidade de inovações sociais Mignoni, Julhete Currently, one of the greatest challenges for humanity is the resolution of social and environmental problems. In such a provider scenario, institutions can function as organizations and protectors of society. Given this context, social innovation is a subject that has been attracting the attention of public institutions for its potential for social transformation. Criticism of innovative solutions increases the lack of timely initiatives and the difficulty of expanding them. However, the scalability of social innovations is a little explored issue. Among the alternatives that have been used recently to scale the impact of social innovations is the use of digital technology. However, the problem of how digital technologies can act as drivers of social innovation is also something that still needs to be studied. Given this issue and context, the present investigation is a multiple case study that seeks to understand how digital technologies contribute to the scalability of social innovations. Therefore, three cases of social innovation were selected: Food to Save, Cheap Food and Trashin. The study contributes to the identification of a new connection between the three scaling processes: scaling up and scaling deep processes enable and drive the scaling out process. This study also showed that digital technologies contribute to the scalability of social innovations in different aspects, including operationalizing initiatives, strengthening trust in the initiative and building relationships and engaging the network of actors. Still, there are contributions regarding the barriers and opportunities for the scalability of social innovations through digital technologies. Finally, this dissertation expanded the knowledge of how technology contributes to the scalability of social innovations. It is expected that its results, contributions and limitations generate reflections on the importance of establishing a digital infrastructure that favors the performance of initiatives that aim to solve societal challenges. Wed, 31 Aug 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12212 2022-08-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12139 A escassez e os efeitos das edições limitadas na urgência de compras Cardoso, Isadora Marques The scarcity of a product can demonstrate a positive impact on consumers' perceived value and urgency to buy. In this scenario, advertisements that emphasize reduced availability of the product in limited editions tend to be more persuasive than ads for limited editions where there is no risk of lack of supplies (no scarcity). In order to prove the influence that the communication of the expression "limited edition" causes on the consumer, propelling him/her to purchase, in the present study we investigated the impact of this information on a given product in a scarcity and nonscarcity scenario, in order to also indicate the relation that this information causes in the aspect of scarcity and urgency of purchase on the consumer. In an experiment, the presence of the limited edition and scarcity information was manipulated in product advertising presented to middle class and upper class women aged 20-60 (N=120). The results indicated the effect of using the expression in the scarcity scenarios, causing urgency to purchase on the part of consumers. People exposed to the "limited edition" information in a scarcity scenario showed a greater tendency to purchase urgency compared to consumers who were presented with scenarios with no scarcity and/or no limited editions. Theoretical and practical implications are discussed, emphasizing that the rarer the product, the greater esteem, satisfaction, and fulfillment it generates for the consumer, thus obtaining it becomes necessary and urgent. Mon, 21 Nov 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12139 2022-11-21T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11988 Redes de cooperação: proposição de um artefato para avaliar o nível de maturidade da governança Winkler, Marione Cooperation is crucial for organizations as it allows them to increase their competitiveness, especially for small and medium-sized enterprises (SMEs). The formation of small-firm networks, which facilitates the sharing or access to scarce resources for member companies, is one of the organizational arrangements that can be implemented. As networks expand in size and complexity, many adopt the governance model implemented by network administrative organizations – NAO. When an agency relationship is identified, this network administrative organization begins to be managed by hired professionals, which can result in information asymmetry and the emergence of conflicts of interest, as the network manager may act for their own benefit to the detriment of the associates' interests. Although small-firm networks are not required by law to implement a governance system, the implementation of these mechanisms and practices can improve the transparency, longevity and effectiveness of these organizations. The purpose of this research is to introduce an artifact for assessing the governance maturity level of small-firm networks. The Design Science Research – DSR method was used for this objective, which consists of five steps (problem awareness, suggestion, development, evaluation, and conclusion) that allow for the creation and validation of an artifact. Four small-firm networks managers were involved in the identification and awareness of the problem, which justified the issue to be solved. The first version of the artifact was created after a literature review. The validation process was divided into two stages, with seven experts interviewed and two versions of the artifact produced. The final artifact is composed of four basic governance pillars: transparency, equity, accountability, and corporate responsibility, as well as environmental, social, and corporate governance (ESG) themes and 34 items that aid in the measurement of network governance maturity. This research adds to existing knowledge and identifies opportunities for improvement in the management of small-firm networks. Thu, 28 Apr 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11988 2022-04-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11984 The challenges of an impact-oriented fintech entrepreneur: what are they and how to overcome them? Freischlag, Bruno Luis Avila Social entrepreneurship it is considered a trendy twenty-first century phenomenon, endorsed by worldwide know personalities such as the Muhammad Yunus, one that forever changed the concepts of social entrepreneurship and financial inclusion. Yet, despite his unquestionable achievements, there is still about 1.7 billion adults considered unbanked worldwide. Financial exclusion deprives individuals of access to useful and affordable financial products and ser-vices that meet their needs, leading to high levels of poverty and undeveloped. Digital Finan-cial Inclusion, defined as digital access to and use of formal financial services by excluded and underserved populations, it is now considered as a modern solution and a powerful allied to the financial inclusão agenda. Fintechs is characterized by the use of technologies to finan-cial services, hence, its potential to deal with problems related to financial exclusion is increas-ingly highlighted by researchers and practitioners alike. Nonetheless, the topic of financial inclusion and fintechs is yet in its infancy, leading to the existence of several theoretical and practical gaps. The importance of financial inclusion for society, and the potential of fintechs as promoters of this inclusion makes very clear the need for instruments that help in the devel-opment of businesses that especially solve the problem of financial inclusion. This research aims to address this gap by asking: what the challenges of an inclusion-oriented entrepreneur? Therefore, this research main objective is to propose an artifact that compiles the challenges and the possible course of action to the main challenges perceived by these entrepreneurs. To achieve the objective, this research makes use of the Design Science Research methodology, by proposing an artefact. It is believed that the choice of method is appropriate for its power to solve real problems in a collaborative way between the researcher and entrepreneurs, and for the high practical applicability, also allowing continuous improvements of the proposed model in future research. This research raises awareness to a yet very unexplored topic by the literature, having a theoretical contribution validating some of the challenges already encoun-tered in the literature, but also discussing several others that have not yet been explored. Not only that, but the theoretical contribution is also evidenced by the advance in the factors that form the entrepreneurial intention, since the challenges are linked to the perceived viability of the business by the entrepreneur. Going even beyond, this is one of the first research that also has a concern to bring a practical solution to the most recurrent challenges faced by the entre-preneurs. As for a practical contribution, it is expected that the proposed artifact can have a meaningful impact on the emergence of new inclusion-oriented fintech by allowing the entre-preneurs to understand what the potential challenges are ahead of him and what are course of actions that he can to overcome them more easily. Mon, 15 Aug 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11984 2022-08-15T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11883 A inovação responsável como ferramenta de responsividade de PMEs em períodos de crise Escalli, Lyon Heitor In December 2019, China became the first country in the world to register the existence of cases of the new Coronavirus (Sars-CoV-2), and, a few months later, at the beginning of 2020, the World Health Organization declared an international public health emergency, officializing the COVID-19 pandemic; in a few days, the entire functional structure of society as we knew it underwent severe changes. Recent studies argue that the pandemic has become a period of self-reflection for humanity so that alternative and beneficial solutions may be adopted to make it possible to overcome the crisis. With the serious impact on the economic context, many organizations had to change their routines, and among those most affected by the new Coronavirus are the Small and Medium-sized Enterprises (SMEs). As they are more flexible and adaptive, the literature states that SMEs respond to unforeseen adversities through actions based on adaptation, responsiveness and resilience. Responsible Innovation is an approach that stands out for studying the innovation generated by organizations, the way they create value for themselves and also for society with long-term effects, taking into account the ethical and social aspects of the impacts caused by their activities. Dynamic Capabilities is a field that studies the way companies create, integrate and reconfigure their internal and external resources and competencies to meet the rapid changes that occur in different scenarios. This dissertation’s research question is to study how the microfoundations of Dynamic Capabilities can influence the responsiveness of SMEs in the industrial sector in times of crisis, through the theoretical lens of Responsible Innovation and Dynamic Capabilities. This dissertation has an exploratory character and was developed based on the case study of three small companies located in Brazil. The results obtained demonstrate that responsiveness is a higher order DC composed of four sub-capacities named Sensing (Anticipation), Learning (Reflexivity), Integration (Inclusion) and Reconfiguration; these sub-capacities are built through specific microfoundations created from the routine of SMEs and IT is a tool that enhances these elements’ responsiveness. Among the contributions made by this dissertation are: providing a conceptual theoretical model that identifies which microfoundations of Dynamic Capabilities were used by industrial SMEs during the COVID-19 crisis; analyze how these micro-foundations combine with the principles guided by Responsible Innovation focused on its responsiveness dimension; to show its relationship with responsiveness seen from the perspective of the Dynamic Capabilities literature; classify these micro-foundations into sub-capacities inherent to SMEs; establish a relationship between the micro-foundations developed by companies and the RI, and highlights the benefits that organizations can acquire by undertaking actions that take into account the ethics of their processes and their innovations; carry out research in SMEs, which need further studies on the implementation of RI in their context; highlight the importance of SMEs for the region where they are located; report how they built their plan of actions in the pandemic, and how these actions were implemented in their routines; present the final conceptual theoretical model aimed at helping SME managers to create and/or structure a crisis planning considering ethical, responsible and social innovative thinking, and also help public managers in the construction of social policies that are responsive to emerging issues in society . Wed, 22 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11883 2022-06-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11881 Plataformas digitais e o processo de internacionalização de startups: uma análise do contexto brasileiro Oliveira, Fabiano da Silva From the 1990s onwards, a new phenomenon related to rapid internationalization was observed in the field of studies on the internationalization of companies and in smaller companies that came to be named as born globals. Following the evolution of these studies, the purpose of this work is to contribute to the understanding of the accelerated internationalization process of knowledge and technology intensive companies in early stages, established with the use of digital platforms. The general objective of the study is to analyze how digital platforms influence the internationalization process of knowledge and technology-intensive companies in their early stages. Therefore, a multiple case study was developed, with three Brazilian startups, from different economic sectors, seeking to understand the characteristics of these companies and their products, profile and competence of entrepreneurs, internal and external factors and the effect of digital platforms. in its internationalization process. The results point out that, even with an initial focus on the national market, companies are being led to internationalization, without clear evidence of motivators such as the profile of entrepreneurs, internal and external factors brought by the literature on born globals. As a contribution, the present study presents opportunities to be explored by companies through digital platforms and highlights a new phenomenon to be studied in future works. Mon, 11 Jul 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11881 2022-07-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11880 One size fits all? A diversidade da gestão da diversidade Crija, Débora Câmara This dissertation proposes to understand how the diversity of form occurs in the dimensions of gender, race and functional diversity. To achieve this objective, we sought to map diversity management policies and practices of the dimensions covered in this study, analyze the attributes of the different dimensions of diversity and propose a framework with best practices for each dimension of diversity. For this, an descritive qualitative research was experimented with a single case study. The company Gama was selected because it is considered a reference in the management of diversity in the different dimensions. For data collection, in-depth interviews, document analysis and non-participant observation were carried out. From the study of diversity and the concepts of under different prisms, a framework and a toolkit were proposed for the intentional management of the diversity of the proposals in this study, reinforcing the importance of affirmative recruitment and intentional diversity management groups, where as minorities are protagonists. Mon, 08 Aug 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11880 2022-08-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11823 Estudo meta-analítico sobre imagem de país e suas relações Oliveira, Shirlei Cristiane de This work addresses the issue of country image through a meta-analysis that considered 1328 works from 1970 to 2021. Considering the research carried out through the main scientific bases Google Scholar, Taylor & Francis, Emerald Insight, Science Direct and JSTOR, we identified the relationships antecedent and consequent between country image and purchase intention. The meta-analysis was conducted through a systematic literature review where it was possible, after refinements, to reach 43 works as a final sample, totaling 59 related effects and 21,013 subjects. The consequent relationships involving CI were: purchase intention, product quality, brand image and loyalty. As an antecedent, ethnocentrism was identified, which did not result as significant in the relationship with IC. A significant effect was found in the relationship between CI and purchase intention, being moderated by the degree of internationalization of the countries analyzed. It was also observed that the vast literature still diverges from the definition of the country image theme, confusing in many studies with concepts of country of origin effect (COO). The following definition was proposed for country image: country image refers to general perceptions, including opinions, beliefs and ideas of a country, associated with affective and cognitive aspects that form stereotypes based on political development structures, economic, technological, social, cultural and environmental of a nation. With this definition, it was possible to contribute to the literature, as well as to clarify the understanding and difference between CI and country of origin effect (COO). Since COO refers exclusively to products, or the origin of the country of the product. However, there were many other identified constructs that were not related due to the low incidence in primary studies. From a managerial point of view, which also serves public managers, we collaborate with commercial approaches and perspectives for disseminating the country's image, which has proven to generate greater consumer interest in buying, and we conclude with suggestions for future studies. Wed, 15 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11823 2022-06-15T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11822 Configurações de elementos organizacionais de cooperativas de plataforma Zuliani, André Luis Baumhardt Digital platforms have seen tremendous growth over the past decade, organizing economic peer-to-peer transactions and impacting multiple domains. This trajectory is marked by controversy, as, while digital platforms generated a great volume of wealth by mobilizing service providers and private resources, the growing dominance of global companies fostered a reaction of contestation. In view of this, the organization of platforms has been rethought, with many future directions being pointed out. One of these directions prescribes the organization of digital platforms according to a cooperative orientation, in which the workers themselves will be responsible for the management and organization of the model, as well as for the definition of the rules to which they will be subject. Cooperative platforms are presented as an alternative capable of reorienting operations in the sharing economy, but there are a variety of formats for organizing these initiatives. The present study therefore sought to understand the organizational elements of cooperative digital platforms. For that, qualitative research was developed, with case studies in three cooperative platforms of the urban mobility sector, organized by the drivers themselves. The study identified that cooperative platforms mobilize organizational elements to establish a decided social order, including cooperative members in the decision-making process. Contrary to previous propositions that cooperative platforms can be considered as partial organizations, which do not mobilize organizational elements because they make use of the social order of the environment, it was found that cooperative platforms are formal organizations structured by organizational elements outlined in the partial organization approach, namely: association, hierarchy, rules, monitoring, and sanctions. Although cooperative platforms were established from social relationships in which there were already aspects of order, the decision on organizational elements made these initiatives complete formal organizations. It is noteworthy that the study suggests the organizational element of the Association as the primary one for the establishment of cooperative platforms. When deciding on organizational elements, cooperative platforms begin to act as organizers of sharing markets, allowing interaction between providers and users and regulating transactions between peers, with the participation of stakeholders in the decision-making process. The study adds to the literature empirical evidence from a context that has been widely discussed, but which still lacks practical experiences. The study suggests that association and hierarchy are prominent organizational elements and that the other elements are manifested in the sharing market organized on the periphery of cooperative platforms. Mon, 06 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11822 2022-06-06T00:00:00Z