http://repositorio.jesuita.org.br/handle/UNISINOS/1659 PPG Gestão e Negócios Fri, 03 Apr 2026 12:39:10 GMT 2026-04-03T12:39:10Z http://repositorio.jesuita.org.br/handle/UNISINOS/13995 Inovação aberta para solucionar problemas públicos: oportunidades e desafios Ganem, Bruna Ribeiro This research investigates ways to enable open innovation among public institutions, startups, and companies, focusing on solving public problems through innovation procurement instruments. The objective of this study is to propose a problem mapping framework and a CPSI Best Practices Guide that enable the solution of public problems through open innovation, based on public procurement of innovation. The study assumes that it is necessary to reverse the logic of the traditional bidding process, shifting the focus from the specification of the solution to the identification of the public problem. The adopted methodology was qualitative, exploratory, and descriptive. The methodological path combined a literature review with documentary analysis of public calls and contracts for Public Procurement of Innovative Solutions (CPSI) carried out in Brazil, and the qualitative data analysis was conducted using NVivo software. The analyzed calls were based on Complementary Law No. 182/2021 (Legal Framework for Startups and Innovative Entrepreneurship) and covered different levels of government. The results indicate that adopting open innovation practices in the public sector requires not only cultural and institutional changes but also technical knowledge for the correct application of the available instruments. The main applied contribution of this thesis lies in the proposal of a practical and structured framework to assist public managers in mapping problems and defining recommended actions for their solution. The originality of this study resides in the construction and validation of this framework, which underwent a preliminary (pilot) empirical validation. Furthermore, the research presents a Good Practices Guide that guides public managers in structuring open innovation processes through Public Procurement of Innovative Solutions (CPSI), validated by experts in the field. Tue, 16 Dec 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13995 2025-12-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13992 A utilização da telemedicina como alternativa para a melhoria do acesso à atenção primária de saúde no sistema único de saúde Silva, Adenilson Lima e Telemedicine can be an alternative for improving access to Primary Health Care (PHC) services within the context of Brazil's Unified Health System (UHS). In this context, the general objective of this research was to propose guidelines to enhance the use of telemedicine as an alternative for improving access to PHC within the SUS. To this end, a qualitative, exploratory study was conducted, operationalized by means ten in-depth individual interviews, using a semi-structured approach and a Basic Question Guide, with professionals working in the investigated context. Content analysis was used for data analysis, with pre-defined categories of analysis. Despite the recognized benefits to PHC users in public health, it was evident that telemedicine faces budgetary, structural, cultural, political, and social challenges for its definitive and comprehensive integration within the SUS in Brazil. Among some of the proposed directions, it is possible to mention the need for expanding connectivity, training professionals and integrating telemedicine into healthcare planning, expanding the national telemedicine network, investing in technological infrastructure, training professionals, establishing clear guidelines, integrating with health systems and public-private partnerships, and structuring telecare rooms, ensuring adequate connectivity and infrastructure, among others. Thu, 11 Dec 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13992 2025-12-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13760 A formulação e a execução das estratégias na educação do RS: artefato baseado no BSC pode contribuir na escolha, no alinhamento e na execução das estratégias Rosa, José Paulo da The thesis discusses the strategy for education in the state of Rio Grande do Sul, from the government, the state department of education, the regional education coordinators and state schools. Using Design Science Research as a research method, it proposes an artifact that helps solve the problem. The problem has to do with the poor results of Brazilian education and the state of Rio Grande do Sul in particular. Indicators are presented that demonstrate the low performance of students. The proposed research question was: how can strategies for education in Rio Grande do Sul be better deployed, executed and monitored? In the literature review, it presents an analysis of strategy and education management and seeks references in the work of Robert Kaplan and David Norton on Balanced Scorecard for the solution presented. The research was carried out with a representative of the state government, with the current secretary of education, with the previous secretary of education, with a regional education coordinator and with a state school director. As a result of this research, a lack of harmony between the different levels of government was demonstrated, regarding their strategies for education. Based on the elements collected and following the Design Science Research (DSR) methodology, the artifact was developed, tested with a focus group and presented at the end. The artifact is a tool based on the Balanced Scorecard, being a cloud system that can be accessed via desktop, tablet or cell phone and allows the state government, State Department of Education, Regional Education Coordinators and state schools to prepare their plans, execute and monitor performance, in a connected and aligned way at its different levels. This artifact will be available to interested governments, both at state and municipal levels, contributing to better planning and execution of education strategies. Thu, 13 Mar 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13760 2025-03-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13542 Diretrizes para a potencialização da resiliência organizacional frente a eventos disruptivos: um estudo com empresas fornecedoras de soluções de TI Martins, Marco Túlio Werneck In the face of disruptive events, not all organizations respond in the same way, or remain competitive. Some of them prove to be more resilient than others, quickly adapting their strategies and operations to address problems and seize opportunities arising from the crisis. The general objective of the research was to propose guidelines aimed at enhancing the organizational resilience of IT – Information Technology solution providers in the face of disruptive events. The following specific objectives were established: to identify the key elements of the organizational resilience of the companies surveyed from disruptive events, to analyze the main difficulties encountered by companies in the process of readjusting their operations in the context of a disruptive event, to identify possible mitigators for the difficulties encountered in the process of implementing changes, especially in their operations, in the context investigated and present the proposed guidelines. The research method involved the development of a qualitative research of exploratory-descriptive character, operationalized through individual interviews in depth with a semi-structured approach, with twelve professionals in the investigated context. For data analysis, the content analysis technique was used and for the validation of the proposed guidelines, data triangulation was adopted. Among the results obtained, the way in which small and medium-sized companies in the sector under study prepare, react and adapt to disruptive events stands out. In addition, it was possible to observe that the organizational profile of companies in this sector, based on their operational characteristics, among others, influenced organizational resilience, for example, through innovation and intrinsic aspects of the IT operation that permeate the organizational culture. Therefore, it was possible to propose guidelines that can support companies in this segment to face disruptive events and enhance their organizational resilience. Mon, 18 Nov 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13542 2024-11-18T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13536 Implicações organizacionais da transformação digital: acentuação de fatores impulsionadores e mitigação dos fatores restritivos no desenvolvimento da proposta de valor e modelos de negócios Silva, Alexsander Canaparro da This study investigates the impact of Digital Transformation (DT) on organizations' Value Proposition (VP) and Business Model (BM), analyzing how the organizational implications of DT can enhance driving factors and mitigate restrictive ones. The research was guided by the central question: "How can the organizational implications of DT enhance driving factors and mitigate restrictive factors in the development of VP and BM in organizations?" The study's objective was achieved through the development of two artifacts: a theoretical framework that connects DT guidelines to the categories impacted by VP and BM, and a practical roadmap that guides the implementation of these guidelines within organizational contexts. Design Science Research (DSR) was used as the methodology, ideal for proposing prescriptive solutions to organizational problems. The use of DSR allowed the development of a theoretical artifact and a practical plan applicable to various digital transformation scenarios. The results demonstrate that DT adoption, besides optimizing internal processes, expands value creation opportunities for both customers and the organization. However, the success of this implementation heavily depends on the alignment between organizational culture and new technologies. Companies that strategically integrate DT can reconfigure their business models to adapt to market dynamics, overcoming barriers such as resistance to change and financial constraints. Thus, this study not only achieved its goal by developing and validating two artifacts — the theoretical framework and the practical roadmap — but also provides significant practical contributions for organizational leaders seeking to implement Digital Transformation in an effective and holistically, aligning the Value Proposition and Business Model within this context. Thu, 31 Oct 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13536 2024-10-31T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13466 Proposta de um guia orientativo para a avaliação do investimento social privado: estudo exploratório sobre os critérios que mobilizam a tomada de decisão das empresas investidoras Antonini, Lisângela da Silva Businesses aligned with a sustainable purpose are driven by a greater mission than just profit. Through projects or social actions aligned with the organizational strategy, companies seek to support solutions and innovations that help solve global problems such as poverty, social inequality, climate change and environmental degradation. In this sense, companies that manage to demonstrate a legitimate commitment to social and environmental responsibility strengthen their institutional identity and their reputation in the market and their stakeholders, in addition to attracting and retaining customers and talents aligned with their values. (Carroll, 1999; Milani Filho, 2008). Therefore, this study had the general objective of identifying which criteria are relevant and which generate value for companies that promote Private Social Investment. This research was characterized as qualitative with a phenomenological approach, through field research with an exploratory and descriptive design with two research units. 10 participants were interviewed, including company representatives and experts on the topic. The study also presents practical recommendations such as Decision making, Investment effectiveness, Transparency and accountability, Learning and continuous improvement, Articulation and collaboration and Adding value and social impact through the guidance proposed as a technological tool for companies that carry out investment private social. Tue, 22 Oct 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13466 2024-10-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13464 Proposta de diretrizes para a elaboração de um processo de definição da materialidade em relatórios ESG, para instituições financeiras bancárias Rocha, Guilherme Haygert Riffel Dornelles da This thesis proposes guidelines for a materiality definition process in ESG (Environmental, Social and Governance) reports of banking financial institutions, grounded in Stakeholder Theory, Signaling Theory, and Legitimization Theory. The research analyzes practices of banks listed in the B3 Sustainability Index and uses the Design Science Research method, developing in three main stages: literature review and analysis of bank reports, development of initial guidelines based on theories and practices, and refinement and validation of the guidelines by sustainability experts, investment professionals, academics, and bankers. The result is a set of validated guidelines that address aspects such as stakeholder engagement, impact assessment, topic prioritization, and strategic integration, contributing to the advancement of knowledge on ESG materiality in the financial sector and offering a practical tool to improve bank sustainability reports. The proposed guidelines have the potential to promote greater transparency and comparability in the communication of material ESG topics, strengthening sustainability in the banking sector. Wed, 30 Oct 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13464 2024-10-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13462 Barreiras à adoção da telemedicina Duarte, Francisco Dias Telemedicine is a type of remote medical care without physical interaction between the doctor and the patient. Despite playing a role in healthcare for many years, it gained notoriety with the Covid-19 pandemic, due to the risk of contagion in healthcare establishments. Even with its practice in the public and private sector, there are still a series of barriers to the adoption of telemedicine. Considering these difficulties, the thesis focused on the following guiding research question: what are the barriers to the adoption of telemedicine on a large scale in the Brazilian context? To answer the research question, the study proposed to investigate the perception of multiple stakeholders in relation to the barriers to the adoption of telemedicine considering different dimensions, based on the literature review and investigation of the empirical field. The general objective of the work was to identify the barriers to the adoption of telemedicine on a large scale in the context of the Brazilian healthcare market. Among the specific objectives, contextualize the role of telemedicine in the Brazilian health market; identify in the literature barriers to the adoption of new technologies and telemedicine; analyze the perception of multiple stakeholders regarding barriers to adopting telemedicine; categorize the barriers to adopting telemedicine in light of the perception of multiple stakeholders; understand the managerial implications of barriers to the adoption of telemedicine. In order to capture and understand the perception of multiple stakeholders from the market, the method used was the focus group, due to its qualitative approach that allowed the expectations of the objectives proposed in this work to be met. Cultural, financial, regulatory and technological barriers were identified, all of which were broken down into specific points. In cultural terms, the following were identified: lack of tradition, user profile, user experience and low scientific maturity. Regarding financial barriers, the following points were identified: investments, payment rules and lack of monetary incentives. In regulatory barriers, professional associations and the LGPD. In technological barriers, infrastructure, internet quality and technological difficulties emerged. The managerial implications brought propositions on how telemedicine can add value to the healthcare market, highlighting that telemedicine adoption involves all spheres of power in healthcare organizations, in addition to requiring planning, generating new business models with greater capacity for innovation, considering it only as one of the digital health technologies and as a solution for low-complexity medical care in remote regions. Finally, as a democratic type of care, telemedicine must be offered in an accessible way. Thu, 27 Jun 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13462 2024-06-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13459 A relação entre elementos institucionais e a inovação no setor público Omairi, Fadwa Muhieddine Dahrouge Innovation in the public sector has become a rising topic, given technological evolution and societal challenges. However, it is known that in public management the process of change is slower, as bureaucratic characteristics still predominate in the structure, resulting a pattern of habitual behavior that interferes with innovation over time. In this setting, the effects of institutional elements on public organizations gain relevance because they allow understanding the implicit patterns given the characteristics of the context, since institutional theory covers a set of influences that institutions exert on organizations and their strategies. Thus, the evidence demonstrated in the literature indicates that based on the analysis of formal and informal institutions, it is possible to identify facilitating or restrictive elements to chart the best path for innovation. In this study, we sought to understand the dynamics of innovation in a public organization, using the procedural approach. Based on the single case study, innovation events were analyzed and reconstructed through narrative and temporal maps. Finally, it was possible to demonstrate that formal elements such as the regulatory pillar and informal elements such as bureaucratic culture and beliefs that legitimize common social structures are elements that impede innovation. Among other positive influences on innovation, it was observed that developing solutions through mimetic isomorphism and collaboration with other organizations are factors that facilitate acceptance. Furthermore, stimulating entrepreneurial behavior linked to appropriate incentive mechanisms can also facilitate and disseminate innovation. It is expected that the findings of this study will guide decisions on innovation management in the public sector. Mon, 15 Jul 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13459 2024-07-15T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13458 Tomada de decisão em investimentos industriais: estudo de casos múltiplos Pöttker, Daniel This thesis deals with the relationship between the adoption of different models, based on cost concepts, costing principles and methods, and the investment decision-making process in industrial companies. As a reference for addressing the subject at hand, a set of publications that deal with the subject were studied and critically evaluated, covering conceptual elements such as: the firm's economy and the strategic environment, models and decision-making, cost models and, finally, investment models. The method selected to conduct the research was the Multiple Case Study, having been chosen, elaborated and described two investment cases. In addition, nine interviews were conducted with professionals internal to the company, market professionals and academics. Based simultaneously on the theoretical framework and the analysis and critical synthesis of the interviews, an investment analysis framework was designed. Based on this framework, a Decision-Making Method for Industrial Investments was constructed. From an academic point of view, the main contribution of the thesis was to clarify and highlight the importance of costing principles and their influence on mental models in decision-making, emphasizing the need to consider only relevant costs when constructing investment analysis models. In addition, it emphasizes the relevance of qualitative elements and models and methods for more accurate, integrated and systemic decisions. From a managerial point of view, the study resulted in the construction of a Decision-Making Method for Industrial Investments, with steps that make the decision-making process more assertive and effective. Thu, 10 Oct 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13458 2024-10-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13238 Desenvolvimento de novos produtos em startups: proposta de um artefato para a avaliação de nível de maturidade Kakuta, Susana Maria With distinct characteristics from traditional companies, startups stand out for their capability to develop innovative products and bring them to market quickly. However, they also face significant challenges, particularly in developing new products. This doctoral dissertation aims to investigate the relevant strategic dimensions in the development of new products in startups and how they manifest themselves in the management of such businesses. These strategies are well delimited in the literature of traditional companies but lack theoretical-empirical deepening in the context of startups. Barczak and Kahn (2012) proposed an assessment instrument with seven strategic dimensions for traditional companies: Strategy, R&D Capability, Commercialization, Process Management, Project Climate, Organizational Culture, and Performance Indicators. These dimensions potentially contribute to developing and inserting new products in the market. Based on Barczak and Kahn's (2012) construct, the research sought to adapt and expand these strategic dimensions to the context of startups. The study used the DSR - Design Science Research methodology, and the results were validated through quantitative questionnaires applied to specialists and startups. Based on conceptual reviews and the incorporation of other authors, conceptual similarities and differences were identified in the strategic dimensions between traditional companies and startups, consolidating new knowledge. Also, it was identified that the dimensions proposed by Barczak and Kahn (2012) can be applied to startups, with adjustments in their description. However, evidence-based PDMA (Product Development & Management Association) certification does not apply to startups. Thus, new evidence was developed based on constructs from other authors, the researcher's experience, and the validation of specialists. In addition, three new specific strategic dimensions for startups were proposed: Interaction in Ecosystems, Digital Insertion, and Financial Capability. Based on these analyses, a set of 10 strategic dimensions relevant to developing new products in startups was consolidated: Strategy, R&D Capability, Commercialization, Process Management, Project Climate, Organizational Culture, Performance Indicators, Digital Insertion, Interaction in Ecosystem, and Financial Capability. Based on this set of 10 dimensions, a digital artifact was developed to diagnose the level of maturity in implementing these management practices in startups. The results of applying this artifact to a set of startups indicated that, on average, these companies do not have evidence of implemented, documented, traceable, and routinely used new product development management practices in all examined strategic dimensions. The most negative performances were in the dimensions of Financial Management, Organizational Culture, and Project Climate, which represents an important organizational challenge since these dimensions directly affect the survival and credibility of startups. On the other hand, the dimensions of R&D Capability and Digital Insertion showed the best performances, reflecting the essential characteristics of startups. The developed digital artifact is available at www.startupacademy.digital/diagnostico-de-maturidade. Therefore, this research offers a means of diagnosis to help startups improve their management practices and increase their chances of success. Fri, 11 Aug 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13238 2023-08-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13096 Compreendendo o comportamento de redução do desperdício alimentar doméstico: aplicação do Modelo Transteórico e da Teoria da Busca Racional de Metas Floriano, Mikaela Daiane Prestes To achieve the Sustainable Development Goals, one of the main challenges is reducing food loss and waste. Households are among the main contributors to this problem, making the reduction of waste at the consumer level essential for improving sustainable development indices. However, the complexity of human behaviors makes it difficult to recognize the elements and psychological responses that can facilitate the adoption of anti-waste actions. This situation is further aggravated by admitting that people present important differences in their behavioral and personal characteristics, resulting in the inability to implement strategies aimed at behavioral changes for any consumer profile. Therefore, this thesis developed a theoretical model integrating the Theory of Rational Goal Pursuit and the Transtheoretical Model to achieve the objective of analyzing the influencers of household food waste reduction behavior considering the consumers' stage of readiness to change. The objective of this thesis was achieved by conducting a survey with 429 consumers responsible for managing their family's food. To test the proposed model, PLS-SEM and multigroup analysis were used. The developed model was composed of nine constructs: procurement goals, approval goals, attitude, subjective norms, perceived behavioral control, motivation, intention, waste reduction behavior and stages of readiness for change. Based on the stages of readiness, it was identified that consumers present several similarities and distinctions regarding demographic, consumption and behavioral aspects. The results of the study indicated that procurement and approval goals have, respectively, direct effects on attitude and subjective norms in the four segments analyzed. However, only in the Recognition and Preparation stages did procurement goals influence consumer motivation. Approval goals did not have direct effects on motivation, having indirect effects on behavior in the Recognition and Maintenance stages. Motivation directly influenced behavioral intention and, like procurement goals, had an indirect effect on food waste reduction behavior. Perceived behavioral control acted as a moderating variable in the motivation-intention relationship. The negative moderating effect indicated that when there are active individual goals, deprivation of control can stimulate consumers' intention to reduce waste. This thesis proves the importance of personal goals, social goals and motivation in explaining waste reduction behavior. It also attests to how the determinants of anti-waste actions act in different ways due to the degree of consumer involvement with sustainable food practices. The findings of this study can guide interventions aimed at combating the reduction of household food waste for four different consumer profiles. Mon, 29 Apr 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13096 2024-04-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12881 Modelo de gestão em saúde: estudo de caso numa Entidade Confessional no Brasil Bonicoski, Orival This work evaluates the consequences of the process of changing from a health management model centered on treatment to a model centered on integration and prevention in a confessional entity in Brazil, where an integrated and preventive health management model framework was proposed. The study involved the participation of 174 people, including stakeholders, professionals and users, using a mixed, qualitative and quantitative methods approach. The following steps were carried out: step 1 document analysis, step 2 survey, step 3 focus group, step 4 interview and step 5 integrated analysis of data and recommendations. For quantitative data, SPSS® resources were used for descriptive statistical analysis and for qualitative data, Discursive Textual Analysis (ATD) was adopted, using NVivo 10® software. In the document analysis, the documents were classified according to the chronology of the implementation of the management model with their respective cycles: pre-implementation movements, implementation actions and maintenance procedures. In the perception of users, professionals and stakeholders, the current health management model is positive and the changes have brought assertive results. All stakeholders agreed that the health management model had a positive impact on the entity's financial health. Some challenges of the management model were also evaluated, such as regional, membership, financial, communication, sustainability and leadership, which could also be opportunities for the institution. Based on this study, managerial recommendations can be made to executives who manage health services aimed at aging groups. As it is limited to a specific time, the capacity to explore the field is a limitation of this study, which suggests the continuity of evaluations and the preservation of analysis of results with the maturation of the management model, and under conditions of growth in the number of people longlived in the confessional group studied. As a follow-up, future research can be explored for health management strategies in a long-lived religious population and extrapolated to the general population and a comparative analysis between different religious and long-lived populations. Mon, 04 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12881 2023-12-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12146 Gerenciamento de impressão e divulgação de informações financeiras em mídias sociais por entes públicos brasileiros Mancuso, Juliana Daniela Rodrigues The research addressed the connection between social media posts with themes related to public finances by Brazilian subnational governments and the financial performance achieved. The theoretical basis came from the lens of public choice theory, considering that the political motivation of reelection leads to the use of information regarding positive results as a strategy of impression management, with the goal of conveying the image of management efficiency to stakeholders. Data referring to the Twitter accounts of 151 entities, involving states, the federal district and municipalities with more than 100,000 inhabitants, covering the period from 2016 to 2021, were analyzed. The identification of posts with content related to government finances relied on the use of keywords representative of the theme, using text pre-processing techniques. A low proportion of financial disclosures on social media was verified by the sample. The Poisson and Negative Binomial regression tests relating variables representing the government's financial situation, derived from previous studies and fiscal legislation, to the volume of use of the theme in the entities' publications on Twitter, indicated that the current budget execution, personnel expenses and the investments had effects on the phenomenon. Additionally, correlations were found related to the size of the population, the type of entity, political competition, income, education, age group, time of existence of the account and the period of the COVID-19 pandemic. Although the use of visual resources is often seen as an impression management resource in the context of financial disclosures and as a significant tool in a greater engagement of the audience on social media, a greater extent of their use was not verified in cases where there are better indicators relating to the administration of public coffers. Considering that few studies address the use of information related to accounting in governmental social media, the research contributes to the literature in the area and highlights the need to disseminate knowledge to foster transparency and participation of civil society. Tue, 22 Nov 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12146 2022-11-22T00:00:00Z