http://repositorio.jesuita.org.br/handle/UNISINOS/1638 PPG Design Sun, 19 Apr 2026 01:53:54 GMT 2026-04-19T01:53:54Z http://repositorio.jesuita.org.br/handle/UNISINOS/13948 Design estratégico e moda: trânsfugo, o corpo profano Alves, Jean Matheus Dias do Nascimento Gender identities that deviate from the binary system of man and woman still remain on the fringes of social organizations. Fashion, although it is a field that can be used to amplify movements against such marginalization, is still established, in terms of gender, in a binary manner. When it engages with dissident genders from the Queer community through so-called "genderless" fashion, there is often either an attempt to neutralize gender markers through clothing or a reliance on exaggerated binary stereotypes. The objective of this dissertation is to construct scenarios through strategic design, capable of subverting normative views of gender. This research follows a path of questioning the established norms still present in fashion collections, proposing—through bodies here referred to as transfuges —means for a form of fashion that transcends binary limits and embraces the plurality of bodies of all genders without erasing their specific marks. Through the proposed methodology, which culminates in the execution of the fishbowl technique, it is expected that a journey grounded in the body and in dissident identities will result in visions that become profanatory scenarios — scenarios that break with the hegemonic thinking that still pervades fashion: masculinist, misogynistic, and binary. Thu, 25 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13948 2025-09-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13947 Artistas negras porto-alegrenses: o processo criativo de artistas negras de Porto Alegre e sua contribuição para aprimorar a abordagem de design feminista Vitoria, Hallana da Rosa This dissertation investigates the protagonism of Black women artists from Porto Alegre and how their creative processes contribute to the concept of feminist design. The research stems from the lack of references that acknowledge these women as protagonists in the artistic and academic fields. To address this gap, it discusses concepts such as art, Black feminism, Black creativity, and feminist design, drawing on authors like bell hooks, Angela Davis, Joice Berth, Lélia Gonzalez, and Sasha Costanza-Chock. The core question is to understand how the creative processes of these artists interact with feminist design approaches. The research, qualitative in nature, involved a bibliographic review and in-depth interviews with four Black artists: Fayola Ferreira, Karla Oliveira, Mitti Mendonça, and Pâmela Zorn. The narratives reveal creative strategies and the strength of collectivity as a tool for resistance. The results indicate that, although the Black population represents the majority in Brazil, its presence in the cultural sector does not reflect this proportion, especially in spaces of valorization. Given this, this dissertation reinforces the importance of giving visibility to these productions, recording histories and processes that, connected to feminist and anti-racist perspectives, contribute to transforming realities. It is concluded that the creative process of the artists offers powerful paths to improve the approach of feminist design, reinforcing that there is no innovation without inclusion and Black feminism. Wed, 27 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13947 2025-08-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13875 Lentes de intimidade como perspectivas de participação no design Junges, Rodrigo We are living through a crisis of affectivity. Relationships are increasingly fragmented, shaped by the logic of performance, productivity, and anticipation. As everyday life accelerates, the inter-relational and affective dimensions tend to slow down — along with the desire and availability to engage with others. This relational fragility, which also affects the way we design, strongly permeates participatory design processes that often claim to be collective, yet operate through normative and instrumental formats, inattentive to the depth of the bonds that sustain the act of doing together. It is in this context that this dissertation proposes intimacy as a sensitive perspective for understanding the quality of relationships in design processes. Here, intimacy is not understood as something romantic or private, but as a relational phenomenon that emerges from being-with, from trust built over time, from negotiated boundaries, from listening that does not anticipate, from presence that makes itself available. Recognizing that interpersonal bonds decisively influence the strength of collaborative processes, this research assumes that intimacy can operate both as a lens for interpretation and as a relational ethic in projects where making is shared. The methodological approach combines three fronts: theoretical deepening of intimacy as a situated experience, open narrative interviews with practitioners involved in participatory practices, and the construction of articulations between theory and experience. From this trajectory, conceptual dimensions were formulated to sensitize the gaze to the phenomenon of intimacy; narrative versions were gathered, expressing diverse ways of experiencing it; and finally, four lenses were proposed, integrating these forms of knowledge and offering a new perspective for rethinking participation in design. These lenses are not intended to be rigidly applied, but rather to serve as fields of attention that help recognize the depth of the bonds that sustain co-creative processes. By proposing intimacy as a perspective, this dissertation does not seek to define a new model of participation, but to call design into the relations that constitute it — opening space for ethical involvement with the other, the suspension of certainties, affective listening, relational temporality, and the willingness to be transformed by the encounter. Fri, 29 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13875 2025-08-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13874 Atmosferas: repensando o design a partir de espaços afetivos Casanova, Natália Do you perceive the atmosphere surrounding you at this very moment? Although often overlooked, atmospheres are present in every interaction with the environment, profoundly shaping the way we live, feel, and attribute meaning to the world. More than mere backdrops, they emerge as affective spaces — immaterial fields that, even without fixed contours, exert a direct influence on our bodily and emotional dispositions. This dissertation departs from a phenomenological understanding of atmospheres as relational and enveloping conditions of experience, investigating their implications for the field of design, with an emphasis on strategic design, the focus of this research. While widely explored in fields such as philosophy, sociology, architecture, and urban studies, the concept has only timidly entered the field of design. By recognizing strategic design as an approach already attuned to systemic and relational dimensions, this research argues that attention to atmospheres can expand and deepen design practices by integrating the affective qualities of lived space. The investigation unfolds in two main movements: the first develops a conceptual systematization of the term based on a theoretical review, resulting in the formulation of five atmospheric dimensions — extended presence, sensorial tonality, relational phenomenon, floating space, and embodied experience — alongside a definition of the concept itself. The second movement consists of an exploratory empirical practice with designers, conducted through an atmospheric drift. This experience sought to attune designers to the urban atmospheres surrounding them, highlighting the need for a situated, embodied, and relational design posture. Within this horizon, the dissertation proposes the notion of the atmospheric lens as a critical and affective disposition, capable of fine-tuning the designer to existing atmospheres and, from them, generating conditions for the emergence of new ways of inhabiting the world. This contribution unfolds into the proposal of atmospheric design, which, by recognizing the immaterial as design matter, affirms itself as a practice of orchestration and signification of reality. Wed, 27 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13874 2025-08-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13873 Design para o bem-estar financeiro: estratégias para engajar a geração Z em práticas de consumo responsáveis Kraemer, Lisiane This dissertation investigated how design for well-being can contribute to and support the improvement of financial education among Generation Z youth. The research adopted a qualitative exploratory approach, consisting of individual interviews with economically active students and a focus group with professionals in the field of design, aiming to develop design guidelines that promote more responsible financial practices. The analysis was structured around three main axes: participants’ financial profiles and habits; their experience with digital financial applications; and their perceptions of engagement and learning in financial education. The results revealed ambivalent behaviors toward money, marked by a desire for financial autonomy as well as impulsiveness and lack of planning. A low adherence to financial control tools and a strong preference for brief, visual, and gamified content were identified. Based on these findings, design recommendations were developed, focusing on simplicity, empathy, and the use of more playful strategies as a means to bring Generation Z closer to financial education. The study contributes to the field of strategic design by proposing solutions aligned with the emotional and technological needs of this generation, expanding opportunities for engagement in more conscious and responsible consumption practices. Mon, 25 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13873 2025-08-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13872 Comunidade Porto Novo: revalorização de resíduos têxteis por meio da Inovação Social e do Design Estratégico Cima, Gaia This research addresses the environmental and social impact of fashion in the context of the anthropocene, highlighting the issue of fast fashion and its linear consumption model, which generates a growing volume of waste and the exploitation of vulnerable labor. Sustainability in fashion thus emerges as an essential concept, promoting circular economy practices and material reuse to mitigate socio-environmental damage. Considering this broad issue and the potential to encourage sustainable practices, this research, situated at the Municipal School of Elementary Education (Emef) in the Porto Novo community of Porto Alegre, explores how Strategic Design can guide Social Innovation to transform textile waste into opportunities for economic and social development. The project aims to promote dignity, autonomy, and empowerment in the community, which, despite facing socioeconomic challenges, presents a strong cultural identity - fundamental for implementing initiatives that integrate social development and environmental preservation. The main objective of this study was to develop a Social Innovation project guided by Strategic Design in the Porto Novo community, to promote dignity, autonomy, and empowerment through the revalorization of textile waste stored in a warehouse next to the school. The methodological approach used in this study is structured into three simultaneously occurring phases: theoretical (bibliographic and documentary research, case studies, questionnaires, unstructured dialogues), conceptual (identification of the project's DNA and construction of the intervention strategy), and practical (workshops and monitoring). The results indicate that implementing a sustainable fashion project focused on the circular economy and upcycling can generate positive impacts both at the individual and collective levels. The workshops promoted increased self-esteem and awareness about material reuse and sustainability in fashion. The conclusion reinforces the relevance of Strategic Design as a catalyst for Social Innovation and highlights the potential of projects that unite sustainability and social impact. The research demonstrates that fashion can go beyond consumption, serving as a means of social and environmental transformation, especially in vulnerable communities like Porto Novo. Thu, 24 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13872 2025-04-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13870 Controle e inovação: desafios de inovar no laboratório pela perspectiva do design Nascimento, Bianca Moraes do Design is an area of innovation, and organizations create departments to develop innovations based on design. The practice of design requires a certain amount of freedom to create something new and is also related to originality - values that seem to clash with the organization’s controlled nature. The innovation sought by organizations is often defined in terms of capital growth, market expansion, and investment, rather than risk. Therefore, in the corporate reality, it is unthinkable that a project could arise from an uncontrolled creative act. This paradox - between control and innovation in a corporate environment designed to foster innovation, such as an innovation laboratory - shapes the objective of this research: to understand how design can explore the relationship between control practices and innovation processes from the perspective of innovation laboratories. To achieve this, the objective is broken down into: understanding how control practices manifest in the field of design through a literature review; characterizing innovation from the perspective of the organization, design, and laboratory in the literature; understanding how control manifests and impacts the organizational environment of the innovation laboratory, from the perspective of professionals working in these spaces; and proposing challenges for the design field to intentionally shape innovation projects within the organizational environment of innovation laboratories. At this stage, the research presents a literature review addressing topics such as control; control in design; organizational innovation; innovation through design; and innovation in laboratories. It also discusses the methodology adopted for the fieldwork, which involved interviews with seven professionals who worked in five innovation laboratories of large Brazilian companies. The analysis of the results revealed eleven forms of control observed in the innovation processes developed in these laboratories, all of which affect design practices: control through temporality; control by alignment with strategic objectives; control through alignment with reference research; control through power dynamics; control by avoiding discussion; control through implicit regulation in positioning; control via innovation concepts or expectations; control due to fear of risk; control through infrastructure; control through perceptions of investment; and control by the projected return on the innovation project. These forms of control are discussed in light of the challenges they pose to design, such as making control mechanisms visible and encouraging dialogical processes; promoting tension between creative freedom and strategic direction; reconciling various control forms in the pursuit of innovation; and addressing control as a restrictive force in innovative design projects. Fri, 22 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13870 2025-08-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13758 Proposta de uma abordagem de literacia de futuros pela lente do design especulativo Menezes, Felipe Morais The complexity of contemporary challenges demands new approaches that transcend past established practices. Faced with the need to tackle complex and poorly defined problems, strategic design emerges as a tool to deal with uncertainty. On the other hand, futures literacy, promoted by UNESCO, aims to empower individuals to imagine transformative futures. In this context, speculative design stands out for its ability to open new perspectives on complex problems, encouraging debate and imagination. The research proposes to explore the following question: what is the potential of speculative design in Futures Literacy? From this inquiry arises the overall research objective: To analyze the potential of Speculative Design in Futures Literacy. Using an exploratory methodology with an experimental bias, this study identified gaps and necessary conditions for futures literacy and potential values identified in speculative design. From this relationship, a practice is conceived and conducted where speculative design values, extracted from the literature, such as criticism, openness, tension, interaction, anticipation, recursiveness, and experimentation are organized into stages to develop futures literacy. The conducted practice is described and presented to specialists, and its contributions are discussed through triangulation between theory, practice, and interviews. In the discussion, after triangulation, differences in terms of objectives, motivations, and outcomes among futures literacy approaches, speculative design, and the conducted practice are identified and explored. Convergences such as methodological flexibility, scenario imagination, and temporal displacement are also identified. After this stage, new values are identified, such as systemic thinking and signal exploration. Finally, a new approach called LEAF (Experiential Futures Learning Laboratory – in portuguese: Laboratório Experiencial de Aprendizagem em Futuros) emerges as a proposal, based on five principles: meta-exploration, temporal plexus, experiential emancipation, tangible catharsis, and diegetic reverberation. Mon, 01 Apr 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13758 2024-04-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13491 Desvendando a atitude de design em não-designers: um estudo em organizações de tecnologia da informação e comunicação Fukuoka, Katsutoshi Rech This dissertation explores the concept of "Design Attitude" among non-designers within Information and Communication Technology (ICT) organizations. The study delves into how these professionals, typically not formally trained in design, adopt and integrate design thinking and practices into their work environments. The research is anchored in multiple case studies involving diverse ICT teams, ranging from innovation departments of multinational corporations to small startups and companies maintaining legacy systems. Through in-depth semi-structured interviews with non-designers, the study aims to identify how organizational and occupational cultures influence their design attitude. The findings underscore the significance of embedding a design mindset in non-designers, highlighting the transformative potential of design in fostering innovation and strategic thinking within ICT organizations. Fri, 23 Feb 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13491 2024-02-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13425 Storytelling como estratégia a partir da perspectiva do design emocional Cypriano, Eduardo da Silva Telling stories is one of the most natural ways to share information, and it is as old as the human species itself. As human beings, we think in narrative structures and primarily remember events in story format. Beyond mere recording and construction of information, when a certain amount of emotion is added, stories have also shown to have a great power to provoke emotional impacts on those who receive them, as long as they are told in the right way. Given this, it was found that there is a possible connection between storytelling and the field of emotional design, a design discipline interested in the practice of designing with the explicit objective of provoking or avoiding certain emotions in its audience. To investigate this connection, this study is proposed, situated in the market segment of the brewing sector. To achieve this, in addition to conducting theoretical investigations on the two main elements of the work, a field research of an applied nature was structured, with a qualitative approach, divided into four main sections. The first section investigates the emotional relationships between an audience and the consumption of alcoholic beverages and, more specifically, beer, generating an emotional matrix upon which to design. The second section employs a case study, using the content of a real brewery to design a storytelling that makes use of the emotion resulting from the investigation of the previous section. Based on this, the third section of this research focuses on testing the constructed brand narrative to verify the emotional reactions obtained from the practice, and finally, in the fourth and last section of this paper, discusses the results obtained from the research up to this point and provides design directions based on this. The findings of this research led to the recommendation of new design approaches, utilizing storytelling from the perspective of emotional design in consumer experiences proposed by brewing sector brands, aiming to establish new emotional connections with their audience. Fri, 30 Aug 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13425 2024-08-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13424 Conflitos entre as perspectivas do mercado profissional e do mundo acadêmico sobre o papel do design estratégico Mendonça, Gabriela Faillace Strategic design has been increasingly promoted within both educational and corporate institutions, leading to various interpretations of the concept. Within this context, and recognizing the differing perceptions of strategic design in academia and the job market, this study addresses the need for alignment and uses this inquiry to develop the research. This dissertation investigates the necessity of bridging these two worlds, aiming to understand the views and challenges related to strategic design, as well as the expectations of both academics and professionals, discussing their relationship and promoting a more cohesive articulation. The research employs an exploratory approach, utilizing qualitative methods to examine the challenges and perceptions surrounding the topic. In-depth interviews were conducted with students and professionals in the field, and the data was analyzed using content analysis, along with a focus group that aimed to synthesize the findings into a visual model. This model consolidates the focal group's findings on the challenges and potential of strategic design and designers, offering suggestions to facilitate alignment. The key findings are divided into three main categories: the first addresses the specificities of strategic design in the relationship between the market and academia, the second discusses the legitimacy crisis regarding the designer's role as a professional and its derivations, and finally, the study revisits the expectations of both academics and professionals in the field, connecting these insights to future recommendations. Thu, 29 Aug 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13424 2024-08-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13147 Estratégia emocional na organização para fortalecimento das relações de confiança no processo de inovação dirigido pelo design Lampert, Lívia Verdi The present study shifts the role of emotions to a center place at the organizational environment and its main objective is to provide the development of an emotional strategy aiming to enhance interpersonal relationships based on trust for the project of radical innovation of meaning. The confidence to listen, speak and act is fundamental to producing truly new and profound meanings, which put organizations at true competitive advantage in the face of current social challenges. New meanings emerge from the process of design driven innovation in response to differentiation and it happens through networks of relationships between people who, in a participatory way, share concerns and hypotheses, promoting the constructive collision of ideas. The core of trust lies in the emotions of individuals, however providing the expansion of emotional awareness in organizations is challenging and the historical context makes it unlikely to expect development to occur organically, making intentional action necessary. A meta-project approach is proposed for the progression of strategy in an organization, which was chosen to situate the research. This meta-projection was created based on an in-depth understanding of the emotional needs of the subjects of the organization involved, the participant observation technique and the practice of co-creation based on future scenarios. The methodological procedures adopted led to the discovery of predominant emotional needs in the organization, which guided the proposal: inclusion, peace and progress. The guidance to promote greater confidence to act emerged from the investigations and complements the proposal, which results in a strategy that aims to strengthen experimentation and acceptance of failures as part of the joint learning process, as well as valuing self-knowledge to exercise criticism beneficial to the process for building depth in the evaluation of ideas and decision making. For each organization, a different emotional strategy must be designed, but the established process is relevant to the organization's design journey. Thus, organizations can use design principles to reconfigure not only what they offer, but also how they are perceived and valued by society. Fri, 19 Jan 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13147 2024-01-19T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12990 Colmeia design estratégico: ferramenta orientada às abordagens críticas de design para repensar a sustentabilidade na moda Müller, Victoria Dani This research presents a qualitative and exploratory character on critical design approaches for sustainability in the fashion industry. The research problem is as follows: How can critical design approaches, combined with strategic design, assist fashion designers in critically reflecting on their projects and the impacts caused by the industry, seeking disruptive approaches towards sustainability? The objective was to develop a strategic design tool that considers critical design approaches in fashion design processes aiming to integrate sustainable production and consumption modes in fashion. The method used firstly involved bibliographic research to problematize the research context and study speculative critical approaches, collection development processes in fashion, sustainable approaches, and strategic design. Based on the initial research, a tool called the "Colmeia Strategic Design" was developed, based on the concept of prompt cards. It consists of a set of hexagonal cards aimed at encouraging speculation and critical thinking regarding fashion while assisting in the development of sustainable solutions for the fashion industry. The tool was first tested in a pilot and then in a workshop. After the pilot, some changes were made to the tool, including the addition of cards presenting sustainability principles, adding text to image-only cards, and developing preparatory materials such as a video on the current fashion industry context and a presentation on how the tool works. The workshop tool contained 46 cards distributed into 6 categories: speculative cards, purpose, wildcard, experimentation and prototyping, critical approaches, and product/service definition. Through the workshop, it was observed how the developed tool aided discussions, enabling moments of design openness and encouraging reflection on various issues in the fashion world. After the workshop, further changes were made to the tool, this time dividing the cards into three levels: see, predict, and make see, and into five categories: speculation; purpose; tools and approaches; actors and feedback. Additionally, new cards were added, such as cards presenting concepts of different economies, and wildcard cards were distributed across all categories. The feedback category was added to guide participants throughout the dynamics, making the moment more intuitive and reminding them to use all the cards. These changes were made to transform the tool into a gamified system, incorporating elements from games to make the dynamics more intuitive and engaging for participants. Finally, the tool proved capable of providing moments of design openness in fashion, aiming to observe new problems and sustainable solutions through critical thinking and speculation. Tue, 12 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12990 2023-12-12T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12989 Estratégias para adiar o fim do mundo: contribuições dos saberes indígenas para uma outra compreensão do papel do Designer Estratégico em meio à crise contemporânea Sklovsky, Fernanda Alarming data prove that human action in recent decades has been so harmful to the balance of life on Earth to the point of ushering in a new geological era called the Anthropocene. The contemporary crisis is composed of a series of factors intrinsically related to the modus operandi of the capitalist model, from which design was born. At the same time, it is known that indigenous peoples are responsible for maintaining and protecting most of the terrestrial biodiversity today. Capitalist, colonial and extractive society is just one more way of life among many others, but, due to its hegemonic principles, today it encompasses the largest portion of the global population. By bringing to reflection the role of the Designer as an active agent in a society that is heading towards self-destruction, this research intends to investigate how indigenous knowledge can contribute to another understanding of the role of the Strategic Designer within the context of contemporary crisis. We think that Strategic Design can encompass other modes of action, in the aforementioned crisis, by relating scientific knowledge and ancestral knowledge inspired by concepts derived from indigenous knowledge. This dissertation consists of semi-structured interviews, recorded in audio, with two indigenous people from the Kaingang and Mehinako ethnic groups, as well as a bibliographical review and documental research. The interviews were transformed into stories, using a multimethod approach for narrative analysis, new to this field of activity. From the personal stories of the interviewees, a concept emerged that stood out as the contribution of the research to the area of strategic design: to perceive and think about contentment as a source of the generalized imbalance that we experience in the contemporary crisis. The apparently obvious conclusion makes the act of thinking about such subjectivity as a possible contribution to be worked on in the field of design even more urgent. Thu, 13 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12989 2023-04-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12805 Design estratégico feminista: uma proposta teórico-metodológica operada no contexto da cidade Silva, Giulia Locatelli e The patriarchal structure under which our society is organized reflects, in various spheres, its modes of oppression. The cities, the result of a construction governed by this paradigm, are a space where these impressions can be identified in the streets, buildings, and throughout their organizational system. This perception is even more evident when these influences are observed in the lives of women. Faced with this realization, strategic design presents itself as a potential methodological operator capable of transforming the reality of projects developed in this context with its dialogical and collective participation capabilities. However, just as in cities, one can perceive the influences of patriarchy on this field of study, which originated within and from this reality. Therefore, based on these observations and by connecting these factors, this study was born. The present research initially examines the ways in which the structure and planning of cities, built under a patriarchal context, interfere in the everyday lives of women. From this point, feminism is drawn upon as a field of study and knowledge under which new perspectives for the future and society can be constructed, understanding it as an epistemology capable of breaking with dominant design models, both in cities and, especially, in strategic design. Therefore, what is developed is the proposal of a feminist strategic design methodology, aiming to suggest and present new design perspectives capable of transforming the modes of operation and perception biases regarding design processes, taking into consideration, especially, the perspective of women. Through a journey guided by four operational verbs (listen, share, imagine and practice), adopting feminist ethical stances also represented by verbs (to be haunted, inquire, remember, celebrate, approach and care), the theoretical-methodological proposal developed is experienced and evaluated in a design context situated in Porto Alegre, in three different experiences, where the goal was to rethink the city and propose design alternatives that consider women's experiences. Thu, 28 Sep 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12805 2023-09-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12754 Estratégias de design aplicadas a territórios para o fortalecimento e a prospecção turística de indicações geográficas: um estudo a partir da IP Altos Montes/RS Engelmann, Marcos Eduardo Obtaining a geographical indication (GI) is an important step in recognizing, promoting and protecting the origin of a product. Such economic benefits can be extended to other members of the territory through tourism, but for that, it is essential that some strategies are developed, considering that only the GI is not enough to achieve this. In this sense, the strategic design favors the construction of a collaborative and future vision, in which the actors, their behaviors and their practices are contemplated. These elements make it possible to design a new reality, offering society to the market a system of processes, research, methods, beliefs, values and tools. Thus, the main objective of this research is to develop design guidelines that enhance, through Strategic Design, tourism in regions that have recently obtained a geographical indication (GI). The IP Altos Montes was chosen as the object of study because it is a geographical indication close to Bento Gonçalves - RS, but which has not yet achieved the same success in terms of tourist development as this city. From a theoretical review, added to the analysis of case studies, syntheses of seminars on wine tourism and field studies, 51 design guidelines were developed that can be used in the design and implementation of different strategies for tourist projection of a geographical indication. A metaprojectual experiment was also carried out, which proposed a territorial positioning and eight future scenarios to boost IP Altos Montes. The research seeks to contribute to the social and economic development of regions that obtained a geographical indication, using a territorial study in which all the integrating agents are contemplated. From an academic perspective, this research contributes to Strategic Design, showing, through applied research, the use of territorial design in a tourist context, evidencing the migration of the field of action to a broader context. Fri, 25 Aug 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12754 2023-08-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12753 A expansão do pluriverso: cidades educadoras polifônicas colaborações do design estratégico na construção de uma cidade educadora Silva, Lucas Osorio Alves da The pluriverse is a concept that recognizes the existence of multiple possible universes, presenting itself as an alternative to the oppressive universalism imposed by modernity. The emergence of narratives considered subaltern, coupled with the present challenges in environmental, social, economic, and spiritual matters, demands systemic solutions for the construction of a more sustainable, ethical, and plural future. In this context, strategic design plays a fundamental role as it has the capacity to review evidence from the past, propose new perspectives and actions in the present, and envision alternative futures, significantly impacting communities.This methodology values dialogue, multidisciplinarity, and collective creativity, contributing to the construction of a perspective of an educative polyphonic city. The aim of this research is to bring together a set of narratives constructed by citizen communities, offering an intuitive understanding of how Porto Alegre, the Educative City, can be built by embracing diverse perspectives, social dynamics, and community voices. In advocating for a Polyphonic Educating City through Strategic Design, it becomes possible to broaden the Pluriverse - by means of yet another popular alternative stemming from the Global South. Thu, 24 Aug 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12753 2023-08-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12752 Desconstrução dos estereótipos de gênero na primeira infância: uma abordagem guiada pelo design estratégico Comparin, Jaqueline Freitas In the society we live in today, we talk a lot about gender relations, in the most different spaces and from different points of view. This variety of spectrums, affects discussions especially when we talk about the young child, the stereotypes associated with gender and, above all, the practices adopted in educational institutions. Faced with a social problem that is so complex, we need to find paths that lead to social innovations guided by strategic dialogues. The objective of this research is to propose a projectual approach, based on strategic design, to stimulate the deconstruction of gender stereotypes since early childhood. In this way, and in light of these principles, we developed a qualitative, social research by the lens of Strategic Design. We held two rounds of workshops, one with children and one with designers specialized in education. As a result, we propose principles that can unfold into practices capable of fostering new worldviews, and strategic dialogues about gender in teaching-learning environments. Thu, 13 Jul 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12752 2023-07-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12751 Da sustentabilidade à regeneração: uma proposta para o design estratégico Barbosa, Carolina Tomaz Abstract: In the face of the challenges of the 21st century, marked by a multitude of interconnected crises, it becomes evident that the world is immersed in a degenerative culture and system, one that has been destructive to life and has revealed profound processes of social injustice and high levels of inequality. Recognizing that design has been complicit in this process, driven by reductionist, patriarchal, and capitalist thinking, it is believed that design can also serve as a catalyst for change towards a new regenerative culture. The aim of this dissertation is to stimulate reflection on Regenerative Strategic Design, emphasizing the concepts of regeneration and regenerative design with the purpose of placing well-being and care for life at the center of decision-making processes, guided by an ecosystemic approach in which nature acts as a mentor. In this context, concepts such as Buen Vivir, Ecofeminism, and spirituality as dimensions of systemic thinking are explored. Additionally, the proposal of co-design sentipensante is highlighted to underscore the importance of emotions, as well as the creation of bonds and connections in a design journey aimed at fostering a regenerative culture. To underpin this research, a qualitative, exploratory, and experiential methodology was adopted, accompanied by an extensive review of relevant literature. It is important to note that the trajectory of this research encompassed various paths, beginning prior to the author's enrollment in the master's program through her active participation in community and social projects. Furthermore, the author engaged in an immersive research experience related to regenerative design, which supported the investigation, guiding the propose of Regenerative Strategic Design. To guide this regenerative journey, eight movements emerged from the research, resulting in 12 regenerative principles which was also derived from the author's experiences. These movements were then tested by a group of design students. However, it is recognized that, due to the complex nature of the subject matter, which seeks social and cultural transformation, the proposed methodology needs to be applied in broader contexts. Nevertheless, it is believed that the reflections addressed in this work contribute to the advancement of the design field, offering a regenerative perspective that goes beyond mere sustainability. Wed, 16 Aug 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12751 2023-08-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12600 Estratégia de design para a formação inicial de professores autônomos da geração z na era digital: uma abordagem por meio do design estratégico Luft, Lara Maria Teacher training in Brazil is understood here as a complex social problem that is difficult to solve. Thus, understanding that Strategic Design deals with wicked problems and considering Being a Teacher in the Digital Era as the main issue of this investigation, the research question and the objective turned to the construction of a Design Strategy for a teacher training course focused on the Autonomous Teachers capacities in the Digital Era, amid the VUCA World and, consequently, the BANI World. This is a study delimited by the perspective of young Brazilians born between 1995 and 2010, also called Generation Z. These are young people who are or may become teachers in an Era in which education and society are widely influenced by digital media. In general, this research is characterized as design research, guided by the theoretical and methodological approach of Strategic Design. To support this meta-projection, bibliographic and documental research were applied, resulting in the problematization and theorization of the conceptual and contextual elements of the study, besides the theoretical proposition about the Autonomous Teacher. Semi-structured interviews were also implemented with Generation Z teachers and teachers who were not from Generation Z, but who have more than five years of teaching in non-school contexts. In addition, workshops were developed with diffused and expert designers in order to build the future scenarios and to interpret, as defined here, Conceptual Values for the construction of a Design Strategy for a teacher training course focused on the Autonomous Teacher capacities in Brazil. At the end, seven Conceptual Values were identified, which constitute the minimum capacities for the new initial training of the Autonomous Teacher: Growth Mindset, Human Development (soft skills), Repertoire, Entrepreneurship, Information and Communication Technologies (ICTs), Practice and Creative Community. From the Values, five possible strategies were presented and discussed. Based on the three Choice Criteria: Generational, Temporal and Applicability, they could be analysed to result in the chosen Strategy: a product-service system (PSS), consisting of workshops for the creation of Creative Communities and Workshops for the co-creation of the syllabus of the current disciplines at the Universities. This PSS proposes to innovate and adapt the undergraduate courses for a teacher training course focused on the Autonomous Teacher capacities. It is hoped that this Design Strategy could contribute to the development of a new undergraduate course, which gives autonomy and freedom to Brazilian teachers in their profession in the Digital Era. Tue, 04 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12600 2023-04-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12599 Justiça pelo design: práticas projetuais para a inclusão de travestis e mulheres transgênero na produção de novas tecnologias Teixeira, Helena Agra We live in a technology-driven society, where digital products and services impact the entire social body, although they are not built by the diversity of people that compose it. Based on Design Justice principles, this research aims to propose design practices for the inclusion of travestis and transgender women in the development of new technologies. The concepts of Strategic Design for Social Innovation, Design Justice, and cisgenderism are discussed in this exploratory and qualitative research. The methodology consists of in-depth interviews, a co-creation workshop, a design exercise, and design proposal validation with travestis and transgender women. I start the design exercise from the workshop results, and it enabled me to validate the design proposal with travestis and transgender women. Within the findings I discuss the lack of transgender people in technology - which results in technologies developed by a binary, cisgender, and heteropatriarchal logic; and the proposal of cisgenderism as an instrument of transformation - instead of oppression. The design exercise is supported by the design capabilities of seeing, predicting, and making see, which in the design proposal I rename to situate, tranpass, and maintain. The design proposal is a set of cards that aims to instrument cisgender technology professionals who are already allied to the travesti and transgender cause so that they can provoke reflections on the diversity and inclusion of travestis and transgender women in technology. Thu, 23 Mar 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12599 2023-03-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12598 Atitude de design estratégico: desenvolvimento e aplica-ção de instrumento de pesquisa no contexto de P&D de alimentos Leonhardt, Cristina The present work developed a survey instrument to measure the Strategic Design Attitude in individuals with different fluencies in Design (food Research and Development (R&D) professionals and designers, n=190). Despite the relevance of its contributions to organizations, Strategic Design has a limited presence in the food industry. One way to establish a bridge is through the R&D area, involved in innovation and new food projects. By understanding the individual attitudes of pro-fessionals in this sector, the penetration of Design Culture into these organizations can be facilitated from a bottom-up perspective. Previous research has argued that the Strategic Design Attitude is formed by 7 independent variables: Metaprojectual View, Collective Building, Connecting Multiple Perspectives, Creativity, Empathy, Ambiguity Tolerance, Engagement with Aesthetics. The final instrument had 42 items, which also assessed the relationship of this Attitude with 5 dependent varia-bles relevant to innovation: team learning, process satisfaction, innovation out-comes, breadth of outcomes, and scenario design. The theoretical and semantic val-idation process demonstrated the distance between the two professional cultures, which challenges the application of a single instrument to measure the Strategic Design Attitude in any individual, regardless of his or her background. A conceptual model, predicting the relationships between the independent, dependent variables and Design Attitude, with the control variable Design fluency, was validated through structural equation modeling, with a median fit. No significant relationships were found between the independent variables and Strategic Design Attitude, which con-flicts with previous research on the topic. All dependent variables had significant relationships with Strategic Design Attitude. An alternative conceptual model, in which the Strategic Design Attitude is formed only by Collective Construction and Engagement with Aesthetics, found significant relationships and a good fit. Reflec-tions on cross-cultural instrument construction and perspectives for future research are offered. Mon, 10 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12598 2023-04-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12597 Exibições especulativas enquanto modo de engajar o público em tempos de crise Picolo, Cátia Beatriz Speculative Design is concerned with possibilities rather than probabilities, leading us to consider preferences about a set of possible futures and the ways in which the objects we design either contribute to or undermine our attempts to build those futures. This is an area of Design especially characterized by questioning and discussing new ideas for the future. Speculative Design communicates through a set of tangible probes, such as videos, stories, sets and — the focus of this work — Exhibitions. We believe that an inventively designed trend display containing stimulating and often exciting ideas about what the future might look like has the potential to raise difficult and fundamental questions as a cautionary note about how society should evolve. However, these approaches have not yet been conceived in a participatory way, generally being restricted to groups of researchers or exclusive spaces. We believe that the inclusion of more diverse audiences in the process would be of great contribution in generating insights for designers and for society, causing the rupture of concepts about what can be done in the present so that the future is more successful. Our intention is to understand the potential of exhibitions as a way of engaging the public in times of crisis. To seek to fulfill this objective, a qualitative and exploratory research was developed, divided into two phases: the first consists of a bibliographical and documental research to identify the state of the art on the theoretical body and, the second, in a set of in-depth individual interviews and data collect. Among the research's main findings are the need for in-depth knowledge of the target audience to promote their engagement, as well as overcoming the reluctance shown by a large number of sponsors on taking a stand on current critical issues or possible conflicts of interest. Wed, 05 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12597 2023-04-05T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12454 Retail design para concepção de pontos de venda sensíveis ao humor: oportunidades para a regulação do humor em experiências gastronômicas Cumerlato, Vitória Borges da Fonseca The transformation of trade since the post-war period (1945) has propelled the emergence of retail design. Retail design has a strategic role in projecting customer experience at the physical point of sale (POS), as it is responsible for the creation of contexts full of stimuli that promote significant experiences, which impact directly on customer experience. The evolution of retail and consumption has made it possible for those experiences to be a central factor for the comprehension of customer behavior, since the consumption of experiences is motivated by the search for pleasant moments which add value and meaning to people’s lives. Beyond stores, in the food retail industry, restaurants and bars are being projected under the experiential perspective in order to meet more than a basic need, but also a demand for a more interesting, pleasant and invaluable life. Thus, retail experience has acquired an emotional dimension and retail design has started to play a relevant role at the design of POSs that contribute to customer satisfaction as well as to their psychological well-being, mainly in long-lasting experiences, such as the gastronomic ones. Based on experience design and emotional design, it is possible to understand that mood is highlighted as a “problem” in the comprehension of the relationship between product and emotion. Therefore, being aware that the atmosphere of the POS influences customer behavior, the problem of this research arises: would it be possible to contribute to the design process of food POSs that are sensitive to customer mood in order to generate more pleasant and meaningful consumption experiences? Aiming at answering that question, we propose the creation of a group of retail design strategies that can help designers’ project actions for the conception of food retail POSs that are sensitive to customer mood. Through an investigation that encompassed customers’ assessment of mood and interviews, in addition to a workshop carried out with designers in order to cocreate strategies, and an assessment conducted with psychologists aiming at discussing the results, the research obtained a group of 41 opportunities to design food POSs which are sensitive to customer mood. Thu, 23 Mar 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12454 2023-03-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12452 Design estratégico e criação de cenários futuros: um estudo de caso sobre a aprendizagem para inovação organizacional Sonego, Veridiana The complexity of the sociotechnical context has been significantly increased by structural changes. The advancement of technologies, globalization, and the urgency about sustainability bring a new level of complexity. In this context, organizations are challenged to create strategies that can respond to this complexity. This research aims to develop future learning scenarios for organizational innovation through strategic design and to analyze the contributions of design to organizational strategies. To achieve this, an exploratory research methodology was used through a case study in an open innovation platform of a large organization. Theoretical reviews explored the methodological practices of speculative design and design fiction for constructing future scenarios. The research methodology included desk research, blue sky research, and in-depth interviews. Additionally, a workshop was held with stakeholders from the ecosystem through a process of creating scenarios based on strategic design. Through this study, the potential for learning in organizational innovation is discussed in the context of sociotechnical transformation, design fiction is experienced in constructing future scenarios, and the contribution of strategic design in designing organizational strategies is analyzed. This study discusses the contributions of design in constructing critical and sustainable perspectives, creating meaning, and impacting organizational culture. As a result, design studies are expanded in the strategic realm of organizations, contributing to the advancement of research in this field. Mon, 27 Mar 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12452 2023-03-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12450 Design, território e cinema : os legados audiovisuais como estratégia de desenvolvimento do turismo criativo em cidades de pequeno porte Becker, Lucas Many cities and towns are surprised by the possibility of becoming the set for an audio-visual production, which generates great expectations among their residents during all stages of production, from pre-production to release in movie theaters, streaming platforms and on open television channels. The recording of a film, series or soap opera brings an atypical movement to the territories involved, and most of the time the impact is positive, generating job opportunities and boosting local commerce. However, this impact is fleeting and usually lasts until the release of the production, since after this exhibition period, the work gradually loses the media power it has. Even so, audio-visual legacies are left by this process and need to be recognized, valued and better explored. The objective of this work was to use the contributions of strategic design as a means of recognizing and extending the impact of such legacies, allowing the development of creative and cinematographic tourism in locations that received locations. As an object of study, the city of Antônio Prado, in Rio Grande do Sul, was used, which served as the location for the film O Quatrilho (1995) and for the series Desalma (2020). The methodology of this work was based on the territorial studies of Massimo Canevacci and Italo Calvino. From the practice carried out in the field and, also, in a virtual way, an instrument for mapping audio-visual legacies entitled Ecosystem of Audio-visual Legacies in Territories (EALT) was developed, which was tested with the analysis of the two productions recorded in the city that is the subject of study Fri, 24 Mar 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12450 2023-03-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12449 Design e tecnologia para a saúde: ferramenta de design estratégico para o desenvolvimento de tecnologias sociais centradas na saúde humanizada Blum, Marina Orestes Positioned within feminist lenses, the study involves a theorical review that explores intersectional perspectives and new point of view for strategic design, social technologies, and humanized health. Even though being potential to be allies, strategic design approach is still insufficient in building functional capacities for contemporary strategic project action. While social technologies and humanized health suffer from lack of visibility, strategic design fails when highlights market interests rather than society. However, through these new perspectives, theoretical and practical implications can guide to building feminist capacities for strategic design. Capabilities to hearken, recreate, and share to decentralize perspectives that have been at the center to discover hidden perspectives in society. Actions that help designers distance themselves from social privileges and approach the oppressions faced by marginalized people, as a starting point for proposing technological solutions for health. There are new ways of feeling, thinking, and doing design that, in addition to giving visibility to both social technologies and humanized health, breaking with dominant systems of oppression, thus avoiding more designers from falling into exclusionary practices. The theoretical and practical implications guide the methodology and a strategic design tool to facilitate the development of social technologies centered on humanized health. The tool contains ten practices to exercise feminist capacities individually or collectively during strategic design action, namely: positionality wheel, intersectional perspectives, life stories, and reflection of hearkening, exercised in the first; thematic analysis, conceptual maps and reflection of recreation, exercised in the second; and user journey, functionality sequencer and reflection of sharing, exercised in the third. As a result, an example of individual application of the tool is presented, simulating strategic design action from the research problem, understanding that it can be used in future studies of design and technology, whether in the context of health or in other areas. Mon, 10 Apr 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12449 2023-04-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12448 Sala de cinema: da comunicação à experiência Barra, Douglas Renê The research focuses on analyzing the strategic design and the cinema in seeking to understand the consumer experience in the Brazilian cinematographic productions. Once settled, the issue of this study: How the possible experiences of relationship between the viewer and the cinematographic productions occur? How to qualify the experience of the cinema consumption? For data collection, the multiple case study was used, cinematographic productions (one national and one international) and their dissemination strategies, were also conducted interviews with viewers of a brazilian production currently in theaters and interviews with professional experts in the audiovisual market. Afterwards, data were analyzed by content analysis. One of the findings was that the consumer experiences in cinema do not become memorable, or extraordinary, when the movie is shown in isolation to communication strategies and services. Tue, 30 Aug 2011 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12448 2011-08-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12447 Cultura de doação: cenários possíveis pelo Design Estratégico Ramos, Cristiane Correa The donation culture seeks to work on the core cause to extinguish structural problems in our society to generate social development. It can be seen as a means to foster a more humane culture of care or as an end that not only acts against inequities but also changes mindsets. The main objective of this article was to propose future scenarios that contribute to promoting the culture of donation in Brazil. For the development of this social research, was applied a qualitative method of an exploratory nature, guided by the methodology of strategic design constituted by a bibliographical research that aimed to understand how the construction of scenarios can be interpreted from the perspective of strategic design, by a bibliographical research and documentary to identify how a society expresses the ability to take care of itself in the face of the phenomenon of social inequality, through an online workshop with different actors who contributed to the development of the proposition of a future scenario to foster the culture of donation in Brazil. The research results indicate the need to create new habits so that, through behavioral change, people exercise citizenship through collaborative participation. In this way, it could be possible to build and strengthen cultural elements to establish donations in our culture, that is, to make donations natural in our daily lives, both in the corporate sphere and in society. It is necessary to act in a constellation of actions: education and information, awareness and technology. As support, to welcome the constellation of activities, a scenario is pointed out aiming to work from the global to the local and in an open, small, and connected way. Thus, it will be possible to visualize the changes occurring around people in their neighborhoods, providing a solution where the community can deal with its problems. Thu, 23 Feb 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12447 2023-02-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12445 Design estratégico de moda: princípios metodológicos de cenários futuros de pesquisa de tendências para marcas de moda Sukiennik, Alice Bittencourt Fashion goes beyond wearable artifacts, symbolizing expressions of the subject and behavioral representations. By approaching Strategic Design, a proposal that highlights a design activity that exceeds operational techniques, thinking about interfaces between the company, the market and society, it is understood that fashion can be enhanced with spaces for reflection. Future scenarios, in design, are understood as the fabulation dynamics of alternative panoramas to reality, in order to stimulate human innovative and creative capacity. Such narratives of the future can be associated with a practice that is already familiar to the fashion system: the trend research, a process that analyzes emerging movements in the socio-cultural system, interpreting them into possible patterns for fashion and its products. In view of this, and seeking to develop a culture of reflection on the future in fashion, the objective of this work is to develop a proposal of methodological principles for future scenarios and trend research for fashion brands. For this purpose, in addition to the bibliographical research carried out, in-depth interviews with specialists were used, the development of a workshop for the creation of objective methodological principles, and finally, a focus group for the analysis of the results obtained. In general, the contributions that this research brought, in addition to the guidelines developed with the specialists, is the expansion of the understanding of reflection on the future within fashion, understanding it as a potential for an open, accessible and collaborative methodological culture, instigating that the fashion market is attentive to emerging behaviors, which are reflected in its projects and creative collections, in addition to being able to create future possibilities for fashion. Fri, 17 Mar 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12445 2023-03-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12155 A contribuição de flusser para uma ética do design Geuer, Víctor Stefan Pires The present work aims to contribute, through a dive into the work of the CzechBrazilian philosopher Vilém Flusser, to the debate raised by authors such as Manzini (1992), Findeli (2001) and Latour (2014), regarding a new horizon of values that could overcome the modernist legacy of design. Starting from a critical-reflexive approach, which, according to Beccari, Portugal and Padovani (2017), can also be understood as philosophical and, according to Franzato and Bentz (2016), as metaprojectual, we seek in the Flusserian work the subsidies and inspiration to rethink the axiological foundation of modern design. The guiding principle of this research is the relationship between the ideas presented by Flusser in his essays dedicated to design and his critique of modernity and modern technoscience developed by the author in some of his most relevant works, such as, for example, O Último Juízo: Gerações (2017) and Vampyroteuthis Infernalis (2012). The critical posture adopted, unusual in the field of Design, seeks to emphasize the inseparability between the aesthetical, ethical and epistemological dimensions in the practice of designers insofar as it criticizes the separation between art (subjective evaluative thinking) and technique (objective scientific thinking) which, according to Flusser, founded the modern age. Fri, 30 Sep 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12155 2022-09-30T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/12014 Regeneração e as três ecologias de Guattari: exploração e experimentação para o desenvolvimento do design estratégico Garcia, Natalí Abreu In contrast with the hegemonic ways of apprehending and approaching reality, we see the emergence of the Regenerative Sustainability paradigm, which emerges from an ecological worldview. This new paradigm proposes a counterpoint to Cartesian, mechanistic and reductionist thinking, that is, we find an opportunity to understand the world and intervene in it as part of nature, understanding ourselves as members of this web of life, of this interexistence. Our research was qualitative, exploratory, and experimental in nature, which also used cartographic inspiration and ethics for its development. It included a theoretical review of Regenerative Design and (Strategic) Design for Social Innovation and Sustainability; participant observation at the Institute for Regenerative Development; an immersion camp with a group of people in Serra da Cantareira/SP, for four days, for experimentation and metadesign; and in-depth interviews with the immersion participants. Through these processes, it was possible to initiate a proposition of Regenerative Strategic Design, with project principles and movements that were experienced and idealized from the research process. The principles of regenerative practice are interdependent and mutually reinforcing. They can be drivers of attitudes, processes and prospected scenarios. They are: Caring and enabling the emergence of integral health; Promoting autonomy in reciprocal relationships and circular flows; Seeking co-evolution by resignifying and developing valuable relationships with the ecosystem; Self-transformation from an ecosystemic vision; Developing commonality through eco dialogicity; and Developing the ecological knowledge of interexistence. The proposed regenerative strategic design movements are: mapping the singularity of the organization and place; mapping and prospecting its vocation - which would be the value-adding role of the supra and subsystems; and catalyzing the identification of capabilities and interventions that must be strengthened or developed so that the organization lives its singularity and vocation. This work sought to articulate and deepen the concept of regeneration and use Guattari's The Three Ecologies as a design work lens. The contributions of Regeneration and The Three Ecologies to Strategic Design are mainly an emphasis on acting from na ecosystemic view and the consideration of localized work – at the same time contributing na impact/value that reverberates positively across the scales of nested systems. Also, we tried to include, in the proposed design attitudes and modes, a look at the self-transformation of the designer subject – something that’s not explored in depth in the scope of Strategic Design. Mon, 07 Nov 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/12014 2022-11-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11833 Do catálogo ao acervo vivo de um artista: uma experimentação pelo design estratégico Rosa, Marina Ciravegna da Catalog is a relatively generic term in the art system and, as it is published, it becomes static and temporal. However, the cataloging process allows a space for opening instead of closing the catalog. The question that motivated the study came from the need to understand, through Strategic Design, the role of catalogue, cataloging and narrative in an artist's studio. Therefore, the objective of this research is to propose, through experimentation in Strategic Design, cataloging practices that, by promoting situations of openness, foster the artist and reveal the sociocultural legacy. For that, four ways built the research method of the study, these are: the 1. way problematizing; the 2. referencing and conceptualizing way through a bibliographical and documental research positioned in theoretical and conceptual shades of the study; the 3. participating mode, which raised questions about experimentation practices in Strategic Design, associated with participant observation and document review (physical and digital) and the 4. interpreting mode, in which the results obtained, taken to a level of abstraction, were interpreted and discussed. Three plastic artists participated in the experiments proposed as opening spaces. For Lou Borghetti, two cataloging practices were proposed from the atelier's archive, speculating in relation to public participation through Instagram. At the end of the practices we managed to catalog 17 works with information sent by followers of the social network. For Ana Peña, it was proposed a practice of elaborating an annotated portfolio with the artist's saved works to observe her cataloging process speculating on the construction of a legacy. 178 works by the artist were catalogued, who was able to visualize, during the experimental practice, the chronology of her work and her legacy. Rogério Pessôa proposed a practice of cataloging his work based on the photos he took in the cloud and the posts on Instagram in a speculative effort to sensitize the artist to the possibility of promotion that cataloging allows. The artist mentally and schematically organized the types of plastic solutions he uses and created a solution while carrying out the experimental practice. Three spaces were proposed that opened up during the research: the Relational Spaces (in which the movements of the artists' ethos are synthesized), The Space of ambivalence (in which the metaprocessuality of experimentation in Strategic Design signal its openings) and the Narrative Spaces ( in which the artifacts of the experiments met with the other spaces). In these displacements between spaces, the role of the strategic designer was identified as a mediator between cataloging and the artist. The metaprocessuality of Strategic Design revealed that the collection is alive, it is in constant movement in relational spaces and is not a closure, like the static published catalog. And the experimentation in Strategic Design opened a space of ambiguity in the process, allowed a fluid posture that made sense to the artists and stimulated speculations between the studio's practices, its commitments and the artistic creation itself. The cataloging of the Acervo vivo was proposed as a possibility of promotion for the artist and a way to reveal his sociocultural legacy mediated by Strategic Design. Fri, 08 Apr 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11833 2022-04-08T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11832 Amor, decolonialidade e autonomia: contribuições metodológicas ao design estratégico na cocriação de cenários futuros para uma educação inclusiva e plural Kaplan, Lucia From a sentipensante design praxis, this research investigates which processes of Strategic Design, guided by the search for autonomy and the ethical values of lovingness, can promote the imagination of other worlds for a plural and inclusive education. Supported by the theory of complexity, we propose a rupture of the reason/emotion duality in knowledge production, basis for the proposal of a sentipensante design practice and of methodological advances to Strategic Design based on the dialogic triad love/decoloniality/autonomy. Based on the premise that dialogue and love are inextricable, projecting for a loving ethic implies a design practice that respects the knowledge of each subject involved and cultivates a dialogue that holds the premise of an attentive and careful listening. Through decolonial thinking, which is understood as a force of resistance against the logic of modernity/coloniality, we propose a project culture that introduces another form of knowing, being and doing for design, focusing on processuality as opposed to problem-solving-oriented practices. Autonomy as a theoretical and political horizon suggests other ways of living and relating that come from the respect to the communities’ values, experiences and practices. Design in search of autonomy has as premise a practice that is directed to collaborative and horizontal construction of more inhabitable worlds. Based on the proposed methodological advances, we carried out an exercise of cocreation of future scenarios with educators engaged in thinking about alternative worlds for education, built from narratives that not only carry the knowledge and the affections of its co-creators, but are also communicable for others to sentipensar this proposal too. For the elaboration of future scenarios, two collaborative meetings were held with educators from different schools and teaching areas. These scenarios were later written as letters and delivered to four other educators, who added their own affections. Mon, 13 Jun 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11832 2022-06-13T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/11831 Cenários de design orientados por redes: abrindo caminhos metodológicos pela análise visual Horlle, Fernando Guimarães Strategic Design can be seen as a discipline that invites us to speculate on the possibilities of the future through the construction of scenarios. In a way shared with Planning and Futurology, scenarios are a way of thinking about possible, probable, utopian, and dystopian futures. They use visual narratives and start from a common practice: they are often guided by dichotomies and polarities that contrast and tension visions of the future. This research seeks a less dichotomous form, based on the network concept, derived from systems theory. With the advancement of Computer and Communication Sciences, the present research seeks to open methodological paths for the visual analysis of networks as guides for Design scenarios. To fulfill this objective, a qualitative and exploratory research is developed. The methodological strategy applied was an action research carried out in two movements. First, bibliographic research is developed along with a documentary to conceptualize the theoretical body and to map and debate on research and studies that emerged during the Covid-19 pandemic and references for the construction of scenarios, data visualization and network analysis. In the second movement, field research is carried out with six workshops with variations of actors and themes to experiment with how subjects can build scenarios using network-oriented strategies. In this way, it was understood that both the scenarios and the networks presented are highly communicative artifacts, the first pointing to the future and the second to elements of the present and the problematic past. Still, it was found that networks can help to highlight the semantic field of a given theme, contributing to conceptualize the vocabulary. The networks can also serve to measure positive and negative feelings and encourage subjects to find nodes that instigate the telling of cases and the creation of narratives. Finally, it was noted that network graphics, often called maps, need to be situated and contextualized so that they are not used only as an aesthetic curiosity. Thu, 19 May 2022 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/11831 2022-05-19T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10917 Cenários de dança na rua Padilha, Izabela Garcia This work presents a theoretical, methodological and practical elaboration situated in the fields of art and design. The concept of building scenarios, very dear to strategic design for sociocultural innovation, is approached from an aesthetic and cultural perspective. This perspective aims to bring to design a logic based on sensitivity and imagination. Understanding that strategic design is an area that receives incentives from the most different areas and schools of thought, the concept of carnivalization (BAKTIHN, 1999) and imagination (BACHELARD, 2000) is added to the strategic design methodology. This theoretical development brings to the field of design and project thinking a phenomenological perspective of image and imagination. Therefore, the concept of carnivalization was outlined in an aggregating way, by bringing to design the most different examples of cultural and artistic expressions that have a carnivalesque vision of life. This concept is organically present in the most different cultural manifestations, specially in Brazilian culture, and is capable of incorporating and renewing the elements provided by other cultures. In this way, expressionist dance and the work of choreographer Pina Bausch are brought in as a procedural inspiration to be reinterpreted and renewed by design and Brazilian culture. Furthermore, the art of dance is situated as a theoretical and methodological object of research, while dance is also an object of study. Creating a methodology to imagine scenarios for dance on the street is the main goal of this work. Therefore, after theoretical articulation, the “Experiência Dança NA Rua” (Dance ON Street Experience), is presented, which integrates the elements of the methodology to create new projects for dance performances in the city's streets. Mon, 29 Nov 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10917 2021-11-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10867 Design estratégico e transformação tecnológica: cenários para a sociedade 5.0 Biazoli, Suélen This study faces technological transformations and revolutions, under the interest of human well-being, in order to create scenarios for Society 5.0, which comes as a result of the acceleration requested by Industry 4.0. During this investigation, COVID-19 became a reality in people's daily lives, thus changing the objectives and idealizations of society itself, for that, this context made to be an important factor for this research. The world was transformed through out this pandemic period, people's lives were drastically changed and as a reflection, design itself also changed. The design process was updated and with it opportunities, which were only of the interest to the author of this study, were more evident and a part of a new reality. With the purpose to design future scenarios for Society 5.0, the methodology applied in this study was a combination of research through design (research through design, RTD) and action-research. Throughout the methodological practice, four in-depth interviews were carried out with specialists within the fields of psychology, design, technology and industrial process, in which the important inputs were then applied in practices, experiences and beliefs that could colaborate to the construction of a new Society. A central part of the methodological practice was the realization of a design workshop with participants from different areas of knowledge, age groups and interests, in which the collaborative work contributed and enrichied this research. This study began with a different landscape of ideas and a completely different mindset of the researcher from what it is today, but as the research evolved progressed and, with the numerous obstacles that the pandemic presented, the problematization and results changed, bringing current perceptions with real concerns. Finally, this research emphasizes the potential of Strategic Design when paired with in-depth society investigation to projects that are technological and inovative. Thu, 02 Sep 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10867 2021-09-02T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10774 Projetando para autoestima: uma perspectiva do design sobre os dilemas das mulheres no mercado da moda Alves, Carolina Freitas Vaz Technological advances, the refinement of the industrial process and the arise of large media conglomerates have brought new meanings and weights to the standard of beauty in our society. The current social structure, which places women at the center of the pressures imposed by the search for a perfect image, begins to be questioned in view of the negative impact of such pressures on people's well-being. Fashion as an expression environment is at the center of a common dilemma experienced by women: the behavioral oscillation between social belonging and the expression of individuality. Through this perspective and the understanding of fashion as a design environment and as a communication process, the present study was developed based on the inversion of the logic of using insecurity as a design input. Self-esteem as an element of well-being, enables the development of more inclusive and representative systems that allow women to find a balance between belonging and distinction. In this context, this research was developed within the scope of strategic design and uses dilemma-driven-design, a methodological approach derived from design for emotions, to answer the following research problem: How a dilemma-centered design approach can help the fashion market to design around towards self-esteem? To answer the same, an empirical practice was proposed, divided into three stages. A survey in with 114 women to capture creative inputs for the following design stages and two workshops, implemented based on the design tools proposed by Ozkaramanli (2017) applied under two different perspectives, of users and of specialists. The workshops were attended by 8 users and 10 specialists. Regarding the research results, it was possible to identify that: dilemma-driven-design can expand the meaning of the application of tools widely disseminated in creative processes and that has as its greatest reflex and gain in the increase of empathy in design processes; the use of socially-based dilemmas intensifies the development of systems-products-services that have the potential to aggregate higher levels of innovation in the conception of ideas with that can cause rupture in pre-established social norms, there is a reframing of the perception of long-term gain in terms of conflict resolution, bearing in mind individual interests and the interests of society as a whole. Sat, 17 Jul 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10774 2021-07-17T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10578 Design estratégico e afrofuturismo na busca por uma moda decolonial sustentável Anchieta, Carolina An innovative future in the context of sustainable fashion corresponds to the comprehension that sustainability also permeates the transformation of unequal realities and the strengthening of all the agents involved in this system. In Brazil, where over half of the population is black, sustainability needs to consider the specificities related to race and all the social consequences inherited from slavery and, thus, contribute to the systemic discontinuity in structural racism. Social innovation, in the study of design, is perceived mainly from the involved agents and their social demands. But how is it possible to innovate when the field of design does not comprehend its social role in a mostly black country, nor does it recognize the importance of black presence in protagonist roles in innovation? We recognize in Afrofuturism – a multicultural movement that proposes a return to the past as a form of reinventing history and retelling it through a decolonial lens – a potential for projects which can, oriented by design, promote social innovation, though the projection of future scenarios, and the uplifting of black people through fashion. Thus, the general objective of this research is to explore the potentialities of Afrofuturism, as a space to project potent black futures, allied to the principles of strategic design, to give new meaning to sustainable fashion. The methodology is a case study on the brand LAB, created by the rapper Emicida and his brother, fellow musician Evandro Fióti. We analyzed how LAB promotes systemic discontinuities in structural racism, inspired by ancestries, aquilombamento, and Afrofuturism. Through this analysis, we created a workshop for black people, divided into an asynchronous stage, which included the development of an Afrofuturistic Immersion Platform, and a synchronous stage, with the of imagining of settings through Afrofuturism. We believe that decolonial and sustainable fashion is achievable, through the strengthening of elements of identity, with the reconnection to ancestry promoted by Afrofuturism and, thus, the designing of innovative black futures. Fri, 10 Sep 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10578 2021-09-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/10365 Design para a formação de professores: uma perspectiva do design estratégico para auxiliar a capacitação de professores com relação às competências do século XXI Führ, Samuel Felipe This research seeks to propose design guidelines from the perspective of strategic design that can mobilize Kolb's (1984) experiential learning processes to assist in the competence development of 21st century teachers in higher education at a university located in the metropolitan region of Porto Alegre. To achieve this goal, it was based on concepts of education (DEWEY, 1948; FREIRE, 1979), competences for the 21st century (BORBA, 2019; OME, 2016; SCOTT, 2015), experiential learning (KOLB, 1984) and spiral of knowledge construction (NONAKA; KONNO, 1998). It was also based in design transformations (BUCHANAN, 2015; DESERTI; RIZZO, 2014; KRIPPENDORF, 2006; MURATOVSKI, 2015), in strategic design (MERONI, 2008; ZURLO, 2010), and in metadesign (BENTZ; FRANZATO, 2016; SCALETSKY, 2016). The research had an exploratory character, from a case study took place through document analysis and the development of semi-structured interviews and its method of data analysis was based on content analysis. Thus, the research connected the theoretical bases to the collected data, analyzing the competences to be developed by the institution's teacher training unit. Then, a diagnostic model was developed based on the competences proposed by Borba, (2019). It is suggested that this model should be implemented by the institution to understand the differences between what the institution seeks, what training is done and how teachers are situated. Finally, strategic design was connected to experiential learning and the spiral of knowledge construction to foster the development of competences for teachers using workshops. Thus, guidelines were proposed for the construction of a formative culture for the institution, to develop a strategic design project with a focus on experiential learning through the use of workshops. Wed, 08 Sep 2021 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/10365 2021-09-08T00:00:00Z