http://repositorio.jesuita.org.br/handle/UNISINOS/1585 Escola da Indústria Criativa Mon, 13 Apr 2026 12:38:51 GMT 2026-04-13T12:38:51Z http://repositorio.jesuita.org.br/handle/UNISINOS/14008 Narrativas de professoras dos anos iniciais sobre o ensino e o aprendizado de alunos com Transtorno do Espectro Autista (TEA): formação, atuação e avaliação Pellenz, Simone Isopo The inclusion of students with disabilities or neurodevelopmental disorders in the regular Brazilian education system, although legally established, still faces challenges and generates discussions in the daily school routine. Given this complexity, this dissertation investigated the pedagogical practices of five early elementary school teachers, exploring their experiences and the inherent challenges of teaching in diversity. The aim was to analyze these practices in relation to students with Autism Spectrum Disorder (ASD), identifying their benefits and challenges in the classroom. This qualitative research collected data through audio narrative interviews with five teachers from a public school in the metropolitan region of Porto Alegre. The analysis was based on the perceptions of authors such as Vygotsky (2010), Orrú (2012, 2017), Santos (2016), Cunha (2020, 2022), Prizant (2023), Haag (2015), Bandeira (2020), and Cruz (2021), focusing on the interfaces among language, education, and inclusion. It was structured into categories such as teacher training and work, teaching and language in the school context, teaching practices with students with Autism Spectrum Disorder (ASD), assessment, and processes of development actualization and de-actualization. The results indicated that the participants' teacher training emerges from daily practical necessity, their conception of language tends towards its use as a communication tool with teacher-centered instruction, there is a lack of knowledge about specific practices for students with Autism Spectrum Disorder (ASD) despite diagnostic information, assessment is primarily used to measure student knowledge, and the teachers' discourses reveal both the presence of de-actualizing elements and actions that favor student development. Thus, the study points to the need for a paradigm shift in teachers' perception of their role, considering their conceptions of teaching, learning, and working with language in the context of inclusive education for students with Autism Spectrum Disorder (ASD). Thu, 24 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/14008 2025-04-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/14007 Mobilização de saberes profissionais para o ensino de literatura na licenciatura em letras: análise de um processo formativo Gasparini, Nathália Luísa Giraud This dissertation addresses initial teacher education for literature teaching. Its context is a formative process conducted in a Language and Literature course at a federal institute: a project in which two pre-service teachers studied works related to the perspective of literary literacy/literacies (Cosson, 2019; 2020; Amorim et al., 2022) and carried out reading workshops with elementary school students in a public school. The objective is to analyze how knowledge for teaching literature was mobilized, which included based on the representations of action constructed by the participants throughout this process, which included practical experiences, understood as activities that bring pre-service teachers closer to professional practice (Brasil, 2024). The study assumes that schools, as literacy agencies (Kleiman, 2006; 2007), are strategic spaces for promoting literary reading, and that such knowledge is part of teachers’ professional expertise. This involves the mobilization of professional knowledge in practical experiences, understood as activities that bring pre-service teachers closer to professional practice (Brasil, 2024). Following Tardif (2000; 2014), it is assumed that the mobilization of knowledge occurs when teachers select, translate, and elaborate knowledge in response to concrete situations, and according to Gatti (2014), this process involves an integration of ways of thinking and acting that goes beyond mere operational aspects. Data were generated through semi-structured interviews conducted before and after the workshops, as well as recordings of planning, discussion, and evaluation meetings. These discourses are examined based on the discursive consciousness (Tardif, 2000) of pre-service teachers taking as the unit of analysis the representations of action as proposed by Socio-Discursive Interactionism (Bronckart, 2006; 2010). The results provide evidence that the experience prompted processes of awareness that led participants to make sense of what was studied, while what was studied was, in turn, used to make sense of what occurred during the experience. The analysis of the meetings indicates that the planning and assessment activities conducted by the instructor—particularly when positive or insufficient courses of action were identified, and when learning objectives were established based on these assessments—played a significant role in this meaning-making process. Thus, the study of literary literacy/literacies proved to be a relevant contribution to the mobilization of knowledge, with literary reading as its central focus. In this process, the opportunities to plan and assess the work played a substantial role. Sat, 23 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/14007 2025-08-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/14006 Formação de professores: letramentos literário e digital em aulas de língua portuguesa Carvalho, Lyedja Symea Ferreira Barros This thesis examines how the integration of literary literacy, digital literacy, and teacher education can enhance the development of literary readers in the final years of Elementary School. Conducted in partnership with public school teachers, the study involved formative workshops based on the Reading in Digital Environments Didactic Framework (LIDDA) and the creation of a learning community. The research followed the principles of action research, emphasizing listening, collaboration, and the transformation of teaching practices.Findings indicate that while teachers demonstrated fluency in the personal use of digital technologies, they faced challenges in applying these tools pedagogically. The workshops enabled the design of original lesson plans that combined literary reading with pedagogical mediation and the intentional use of digital resources. The establishment of a collaborative Padlet and a WhatsApp community fostered experience sharing, the consolidation of formative bonds, and the strengthening of teacher authorship. A collaborative e-book emerged as a concrete outcome, compiling innovative practices that integrate literature and technology.Grounded in solid theoretical frameworks — including Cosson (2006), Freire (1996), Kersch (2020, 2024), Azevedo; Kersch (2024), Nóvoa (2023), and the Brazilian National Common Core Curriculum (BNCC, 2018) — and informed by the DigCompEdu (Lucas; Moreira, 2018) and SAMR (Puentedura, 2006) models, the study demonstrates that critically mediated digital technologies can promote meaningful pedagogical transformations. Moreover, it broadens students’ engagement, fostering active participation in reading, aesthetic appreciation, and meaning-making. Fri, 22 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/14006 2025-08-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/14005 Libras, educação de surdos e inclusão na formação de estudantes de magistério: práticas formativas e produções pedagógicas com o apoio do design thinking Ildebrand, Isaías dos Santos Applied Linguistics, by articulating language, education, and human development, has contributed to critical reflections on pedagogical practices related to Deaf Education. In the context of the deaf community, studies indicate that limited contact with Libras (Brazilian Sign Language) and the absence of specific studies in teacher education programs hinder the development of effective and situated school mediations. Although Brazilian legislation recognizes Libras and mandates its inclusion in teacher education, challenges still persist regarding its teaching and learning - both as a second language for speakers of oral languages and as a first language for deaf individuals. In this context, the study investigated the development of an additional training course aimed at secondary-level teacher education students, structured through educational design thinking. A qualitative approach and a participatory research design enabled the analysis of questionnaires and productions developed in formative laboratories. The training served as a pathway that expanded students’ understanding of Libras, deafness, and deaf education, while also enhancing their pedagogical and linguistic practices. The participants’ productions - including bimodal digital books, activities using the manual alphabet, educational games in Libras, and interdisciplinary proposals - demonstrated the articulation between theory and practice and the potential of this training to foster teaching practices more attentive to the presence of sign language in schools. Thu, 28 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/14005 2025-08-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13948 Design estratégico e moda: trânsfugo, o corpo profano Alves, Jean Matheus Dias do Nascimento Gender identities that deviate from the binary system of man and woman still remain on the fringes of social organizations. Fashion, although it is a field that can be used to amplify movements against such marginalization, is still established, in terms of gender, in a binary manner. When it engages with dissident genders from the Queer community through so-called "genderless" fashion, there is often either an attempt to neutralize gender markers through clothing or a reliance on exaggerated binary stereotypes. The objective of this dissertation is to construct scenarios through strategic design, capable of subverting normative views of gender. This research follows a path of questioning the established norms still present in fashion collections, proposing—through bodies here referred to as transfuges —means for a form of fashion that transcends binary limits and embraces the plurality of bodies of all genders without erasing their specific marks. Through the proposed methodology, which culminates in the execution of the fishbowl technique, it is expected that a journey grounded in the body and in dissident identities will result in visions that become profanatory scenarios — scenarios that break with the hegemonic thinking that still pervades fashion: masculinist, misogynistic, and binary. Thu, 25 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13948 2025-09-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13947 Artistas negras porto-alegrenses: o processo criativo de artistas negras de Porto Alegre e sua contribuição para aprimorar a abordagem de design feminista Vitoria, Hallana da Rosa This dissertation investigates the protagonism of Black women artists from Porto Alegre and how their creative processes contribute to the concept of feminist design. The research stems from the lack of references that acknowledge these women as protagonists in the artistic and academic fields. To address this gap, it discusses concepts such as art, Black feminism, Black creativity, and feminist design, drawing on authors like bell hooks, Angela Davis, Joice Berth, Lélia Gonzalez, and Sasha Costanza-Chock. The core question is to understand how the creative processes of these artists interact with feminist design approaches. The research, qualitative in nature, involved a bibliographic review and in-depth interviews with four Black artists: Fayola Ferreira, Karla Oliveira, Mitti Mendonça, and Pâmela Zorn. The narratives reveal creative strategies and the strength of collectivity as a tool for resistance. The results indicate that, although the Black population represents the majority in Brazil, its presence in the cultural sector does not reflect this proportion, especially in spaces of valorization. Given this, this dissertation reinforces the importance of giving visibility to these productions, recording histories and processes that, connected to feminist and anti-racist perspectives, contribute to transforming realities. It is concluded that the creative process of the artists offers powerful paths to improve the approach of feminist design, reinforcing that there is no innovation without inclusion and Black feminism. Wed, 27 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13947 2025-08-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13946 Estratégias de design para a promoção do bem-estar subjetivo dos estudantes Berti, Ariel Fernando This thesis starts from the premise that emotions play a central role in the educational experience and directly influence the subjective well-being of students. Motivated by the contemporary challenges faced by schools in promoting emotionally healthy and meaningful environments, the research aimed to understand how students' emotions impact their perception of well-being and how design strategies can be mobilized to foster more positive and humanizing school experiences. The study adopted an exploratory and qualitative approach and was structured in four stages: a focus group with nine educators; a workshop with nine designers and three students; the application of the Cultural Probe—composed of the Emotions Totem, the Emotions Diary, and the Pedagogical Diary—in four schools, involving 89 second-year high school students; and a multidisciplinary workshop for the synthesis and formulation of design guidelines. The results revealed that students' subjective well-being is dynamic and fluctuating, with 58.52% emotional variation between the beginning and end of the school day, confirming the school as a modulator of affective experience. The research operationalized the three ingredients of Positive Design—pleasure, personal significance, and virtue—articulating them with models of positive psychology, producing pedagogical guidelines that strengthen bonds, engagement, and a sense of accomplishment. As a scientific advancement, the study offers empirical evidence on emotional dynamics in school contexts, the connection between pedagogical practices and students' emotions, the central role of the teacher in the student experience, and proposes an integrative model between Positive Design, Positive Psychology, and Education, contributing to the development of more affective learning environments that promote human flourishing. The research offers empirical evidence on the relationship between emotions, school experiences, and subjective well-being, consolidating positive design as a viable methodological and interventional approach in the educational context. Fri, 26 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13946 2025-09-26T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13941 “Aquela que ficou presa” : os sentidos sobre o trabalho doméstico análogo à escravidão a partir da circulação midiática Athaide, Lucilene Guimarães This investigation proposes itself a reflection over the production of meanings related to domestic labor analogous to slavery in Brazil. Based on some observed evidence (Braga, 2008), the goal is to answer the following research question: what meanings are produced from media circulation of cases of domestic labor analogous to slavery in Brazil? And in what way does the journalism update and/or maintain stigmatizing frameworks in its productions, affecting the social debate over this theme? The following research is a mediatized case study (Weschenfelder, 2020) with ethnographic character (Weber, 2009; Silva, 2019, Verón, 1983) and it was made from two methodological movements: the theoretical-conceptual reflection and the empirical analysis with social actors. On the theoretical reflection, we dialogue with the fertile bibliographical production of the studies in mediatization and mediatized circulation (Carlón, 2020; Fausto Neto, 2018; Verón, 1980; Rosa, 2019) from an observable case: the story of Madalena Gordiano, black woman who was enslaved for over 40 years on the city of Patos de Minas, Minas Gerais state, and rescued in 2020. In the empirical analysis, we interviewed four black women who perform paid domestic labor, and who live in the Metropolitan Region of Porto Alegre, in Rio Grande do Sul state. Regarding the Madalena story, we intended to observe how was made the circulation of the journalistic event on different ambiences, just as their fraces, flows and bundles of relationships on the circuits through it was generated (Fausto, 2018; Verón, 1980, 2004). Related to the interviews, we chose to use a semi-structured questionnaire, preserving the identities of the interlocutors (Escosteguy, 2008; Weber, 2009). We propose, in this thesis, to understand circulation as a process that isn’t neutral, but it is immersed in a colonial logic, and also racist and patriarchal, and are arranged on the communicational flow. The circulation, far from being a product, is a space for the production and management of values that arise with mediatization, but that are structured outside the media, contributing to a certain extent to critical thinking and confrontation on the part of social actors. As a result, we identify mediatization as a process that expands the debate on the analogy to slavery beyond what is reported, with circulation, putting into perspective the individual trajectories of confrontation and protagonism, sometimes in a libertarian way, sometimes following the slave-owning social form of society (Sodré, 2023). Certainly, far from exhaust the debate, the intention is that the study helps to support other reflections about the themes of circulation, journalism, communication and gender, especially with regard to stereotypes about racialized people in the media. Mon, 28 Jul 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13941 2025-07-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13931 MetAMORfose: uma proposta de revolução pelo amor na educação da vida através do design estratégico Silveira, Diônifer Alan da Strategic design research in dialogue with complexity has enabled the expansion of theoretical and practical knowledge in new and challenging contexts. Based on interconnected complex concepts such as disorder–interaction–order–organization, and principles of recursivity, hologrammatic and dialogical thinking, and autoecorreorganization, this thesis was shaped through the experience of agipensentir (feeling-thinking-acting) life across seven possible levels: (1) Energize–Synchronize–Emit; (2) Experience–Reflect–Act; (3) Feel–Think–Do; (4) Diagnose–Plan–Execute; (5) Share–Design–Cooperate; (6) Connect–Agree–Co-create; (7) Energize–Synchronize–Emit. These integrated and circular levels are presented as metAMORphoses, understood as processes of loving each part in the here and now until the whole and the void are perceived. The life-based experimentation alongside early childhood—a fundamental human phase—was redefined from evidence collection through practice to the analysis of a corpus of institutional, informational, and artistic materials. From the longstanding Universal Declaration of the Rights of the Child to national, state, and municipal public policies—including the Child’s Booklet – Passport of Citizenship, documentaries, conferences, and the audiovisual art of Mundo Bita—18 materials were examined through a respiratory metaphor (AERO) as Auto-Eco-Re-Organizations. The method, as a decolonial path, presented life through the twists and turns of spiral circuits of metAMORphosis of bodies/corpus (autoecorreorganizations) that breathe (inspiration–expansion and expiration–retraction). This proposal invites us to agipensentir each and all inseparable dimensions of the microcosm–individual–society–species–life–macrocosm that we are. Mon, 22 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13931 2025-09-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13875 Lentes de intimidade como perspectivas de participação no design Junges, Rodrigo We are living through a crisis of affectivity. Relationships are increasingly fragmented, shaped by the logic of performance, productivity, and anticipation. As everyday life accelerates, the inter-relational and affective dimensions tend to slow down — along with the desire and availability to engage with others. This relational fragility, which also affects the way we design, strongly permeates participatory design processes that often claim to be collective, yet operate through normative and instrumental formats, inattentive to the depth of the bonds that sustain the act of doing together. It is in this context that this dissertation proposes intimacy as a sensitive perspective for understanding the quality of relationships in design processes. Here, intimacy is not understood as something romantic or private, but as a relational phenomenon that emerges from being-with, from trust built over time, from negotiated boundaries, from listening that does not anticipate, from presence that makes itself available. Recognizing that interpersonal bonds decisively influence the strength of collaborative processes, this research assumes that intimacy can operate both as a lens for interpretation and as a relational ethic in projects where making is shared. The methodological approach combines three fronts: theoretical deepening of intimacy as a situated experience, open narrative interviews with practitioners involved in participatory practices, and the construction of articulations between theory and experience. From this trajectory, conceptual dimensions were formulated to sensitize the gaze to the phenomenon of intimacy; narrative versions were gathered, expressing diverse ways of experiencing it; and finally, four lenses were proposed, integrating these forms of knowledge and offering a new perspective for rethinking participation in design. These lenses are not intended to be rigidly applied, but rather to serve as fields of attention that help recognize the depth of the bonds that sustain co-creative processes. By proposing intimacy as a perspective, this dissertation does not seek to define a new model of participation, but to call design into the relations that constitute it — opening space for ethical involvement with the other, the suspension of certainties, affective listening, relational temporality, and the willingness to be transformed by the encounter. Fri, 29 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13875 2025-08-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13874 Atmosferas: repensando o design a partir de espaços afetivos Casanova, Natália Do you perceive the atmosphere surrounding you at this very moment? Although often overlooked, atmospheres are present in every interaction with the environment, profoundly shaping the way we live, feel, and attribute meaning to the world. More than mere backdrops, they emerge as affective spaces — immaterial fields that, even without fixed contours, exert a direct influence on our bodily and emotional dispositions. This dissertation departs from a phenomenological understanding of atmospheres as relational and enveloping conditions of experience, investigating their implications for the field of design, with an emphasis on strategic design, the focus of this research. While widely explored in fields such as philosophy, sociology, architecture, and urban studies, the concept has only timidly entered the field of design. By recognizing strategic design as an approach already attuned to systemic and relational dimensions, this research argues that attention to atmospheres can expand and deepen design practices by integrating the affective qualities of lived space. The investigation unfolds in two main movements: the first develops a conceptual systematization of the term based on a theoretical review, resulting in the formulation of five atmospheric dimensions — extended presence, sensorial tonality, relational phenomenon, floating space, and embodied experience — alongside a definition of the concept itself. The second movement consists of an exploratory empirical practice with designers, conducted through an atmospheric drift. This experience sought to attune designers to the urban atmospheres surrounding them, highlighting the need for a situated, embodied, and relational design posture. Within this horizon, the dissertation proposes the notion of the atmospheric lens as a critical and affective disposition, capable of fine-tuning the designer to existing atmospheres and, from them, generating conditions for the emergence of new ways of inhabiting the world. This contribution unfolds into the proposal of atmospheric design, which, by recognizing the immaterial as design matter, affirms itself as a practice of orchestration and signification of reality. Wed, 27 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13874 2025-08-27T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13873 Design para o bem-estar financeiro: estratégias para engajar a geração Z em práticas de consumo responsáveis Kraemer, Lisiane This dissertation investigated how design for well-being can contribute to and support the improvement of financial education among Generation Z youth. The research adopted a qualitative exploratory approach, consisting of individual interviews with economically active students and a focus group with professionals in the field of design, aiming to develop design guidelines that promote more responsible financial practices. The analysis was structured around three main axes: participants’ financial profiles and habits; their experience with digital financial applications; and their perceptions of engagement and learning in financial education. The results revealed ambivalent behaviors toward money, marked by a desire for financial autonomy as well as impulsiveness and lack of planning. A low adherence to financial control tools and a strong preference for brief, visual, and gamified content were identified. Based on these findings, design recommendations were developed, focusing on simplicity, empathy, and the use of more playful strategies as a means to bring Generation Z closer to financial education. The study contributes to the field of strategic design by proposing solutions aligned with the emotional and technological needs of this generation, expanding opportunities for engagement in more conscious and responsible consumption practices. Mon, 25 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13873 2025-08-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13872 Comunidade Porto Novo: revalorização de resíduos têxteis por meio da Inovação Social e do Design Estratégico Cima, Gaia This research addresses the environmental and social impact of fashion in the context of the anthropocene, highlighting the issue of fast fashion and its linear consumption model, which generates a growing volume of waste and the exploitation of vulnerable labor. Sustainability in fashion thus emerges as an essential concept, promoting circular economy practices and material reuse to mitigate socio-environmental damage. Considering this broad issue and the potential to encourage sustainable practices, this research, situated at the Municipal School of Elementary Education (Emef) in the Porto Novo community of Porto Alegre, explores how Strategic Design can guide Social Innovation to transform textile waste into opportunities for economic and social development. The project aims to promote dignity, autonomy, and empowerment in the community, which, despite facing socioeconomic challenges, presents a strong cultural identity - fundamental for implementing initiatives that integrate social development and environmental preservation. The main objective of this study was to develop a Social Innovation project guided by Strategic Design in the Porto Novo community, to promote dignity, autonomy, and empowerment through the revalorization of textile waste stored in a warehouse next to the school. The methodological approach used in this study is structured into three simultaneously occurring phases: theoretical (bibliographic and documentary research, case studies, questionnaires, unstructured dialogues), conceptual (identification of the project's DNA and construction of the intervention strategy), and practical (workshops and monitoring). The results indicate that implementing a sustainable fashion project focused on the circular economy and upcycling can generate positive impacts both at the individual and collective levels. The workshops promoted increased self-esteem and awareness about material reuse and sustainability in fashion. The conclusion reinforces the relevance of Strategic Design as a catalyst for Social Innovation and highlights the potential of projects that unite sustainability and social impact. The research demonstrates that fashion can go beyond consumption, serving as a means of social and environmental transformation, especially in vulnerable communities like Porto Novo. Thu, 24 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13872 2025-04-24T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13870 Controle e inovação: desafios de inovar no laboratório pela perspectiva do design Nascimento, Bianca Moraes do Design is an area of innovation, and organizations create departments to develop innovations based on design. The practice of design requires a certain amount of freedom to create something new and is also related to originality - values that seem to clash with the organization’s controlled nature. The innovation sought by organizations is often defined in terms of capital growth, market expansion, and investment, rather than risk. Therefore, in the corporate reality, it is unthinkable that a project could arise from an uncontrolled creative act. This paradox - between control and innovation in a corporate environment designed to foster innovation, such as an innovation laboratory - shapes the objective of this research: to understand how design can explore the relationship between control practices and innovation processes from the perspective of innovation laboratories. To achieve this, the objective is broken down into: understanding how control practices manifest in the field of design through a literature review; characterizing innovation from the perspective of the organization, design, and laboratory in the literature; understanding how control manifests and impacts the organizational environment of the innovation laboratory, from the perspective of professionals working in these spaces; and proposing challenges for the design field to intentionally shape innovation projects within the organizational environment of innovation laboratories. At this stage, the research presents a literature review addressing topics such as control; control in design; organizational innovation; innovation through design; and innovation in laboratories. It also discusses the methodology adopted for the fieldwork, which involved interviews with seven professionals who worked in five innovation laboratories of large Brazilian companies. The analysis of the results revealed eleven forms of control observed in the innovation processes developed in these laboratories, all of which affect design practices: control through temporality; control by alignment with strategic objectives; control through alignment with reference research; control through power dynamics; control by avoiding discussion; control through implicit regulation in positioning; control via innovation concepts or expectations; control due to fear of risk; control through infrastructure; control through perceptions of investment; and control by the projected return on the innovation project. These forms of control are discussed in light of the challenges they pose to design, such as making control mechanisms visible and encouraging dialogical processes; promoting tension between creative freedom and strategic direction; reconciling various control forms in the pursuit of innovation; and addressing control as a restrictive force in innovative design projects. Fri, 22 Aug 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13870 2025-08-22T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13863 Darkpop!: a arqueologia dos espectros e as encarnações dos fantasmas do gótico na cultura pop Caetano, Stella Mendonça This thesis investigates how the Gothic, understood as a persistent aesthetic specter, updates itself within contemporary pop culture. To analyze the hybrid phenomena emerging at the intersection of the Gothic and mass culture—a noted gap in communication studies—this research proposes the concept of Darkpop. The theoretical framework is grounded in Hauntology (Derrida, 1994; Fisher, 2012, 2022) to explore the (dys)chronological and repetitive persistence of the Gothic, arguing that it operates as a specter and an autophagic ecosystem. Methodologically, the study puts forward the Archaeology of Specters, a qualitative method that articulates Hauntology with Media Archaeology (Fischer, 2013; Zielinski, 2006; Ernst, 2001, 2013). This approach serves to excavate the "ghosts" (contemporary manifestations) and their past incarnations from the digital archive. The method is applied through the mapping of Darkpop phenomena (2020–2024) and an in-depth case study of the series Wednesday (Netflix, 2022), which is analyzed through its historical layers, cultural impact, and its relationship with aesthetic capitalism (Lipovetsky & Serroy, 2015). The thesis concludes that the Gothic persists and updates itself through Darkpop by functioning as a haunted, autophagic ecosystem, fueled by the tensions between the underground and the mainstream. Its main contributions are, therefore, the concept of Darkpop and the methodology of the Archaeology of Specters as tools for the analysis of spectral cultural phenomena in communication studies. Mon, 23 Jun 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13863 2025-06-23T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13862 Do sertão às “franjas” do mar: os imaginários nordestinos em circulação no X e Youtube a partir das telenovelas Mar do Sertão (2022) e Travessia (2022) da Rede Globo de Televisão Viana, Núbia de Andrade This thesis investigates how imaginaries about the Brazilian Northeast are challenged and updated in the processes of mediatization, based on the analysis of the telenovelas Mar do Sertão (2022) and Travessia (2022), produced by Rede Globo, and their circulation on digital platforms X (Twitter) and YouTube. The methodological approach combined the analysis of the production grammar of the telenovelas with the monitoring of their digital circulation in different phases (premiere, middle, and final), considering comments, memes, hashtags, and trailers. The theoretical framework includes authors such as Gilbert Durand (regimes of the imaginary), Eliseo Verón (reading contracts, mediatization, and recognition), José Luiz Braga (circulation), Antonio Fausto Neto (zones of coupling and logics of visibility), and Ana Paula da Rosa (totemic images). The results indicate that certain historical symbols remain as totemic images (the arid backlands, religiosity, coronelismo, strong women), but, in the digital context, they operate as connective totemic images, articulating temporalities, platforms, and social actors. It was found that Mar do Sertão resignifies Northeastern archetypes in an affective key of cultural pride, while Travessia highlights fragilities and ruptures in symbolic recognition. Tue, 07 Oct 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13862 2025-10-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13861 Dinâmicas da circulação intermidiática: análise de fluxos imagéticos e perlaboração de imaginários Ferreira, Mylene This study deals with the dynamics of the intermediary circulation (FERREIRA; ROSA, 2011), having the communication process by imagetic flows involving Petrobras as a privileged phenomenon for the observation of marks of the environment in which we live, a society in the process of mediatization (GOMES, 2017). We take as research case the articulations between the (co) advertising, journalistic productions and the manifestations of social actors interacting in media devices (FERREIRA, 2006). We observe how the associations of meaning, especially the imagery metaphors, are operationalized until the construction of what we consider as image-synthesis (ROSA 2012). A qualitative and semiological project (VERÓN, 1997; 2014; FERREIRA, 2013; 2016), presented through an imagetic and analytical mapping of one of the possible approaches involving Petrobras from 2014 to 2018. As a research problem the search to understand how the communicative process in focus was presented and constituted, and for that they are established as key questions: How do the meaning associations about Petrobras operate in the intermediary circulation to mean the company? And, how do these associations relate to attempts to update the social and symbolic imaginary linked to the company, given the impact of the mediatization process? Using the indicative (BRAGA, 2008) and abductive (SEBEOK; UMIKER-SEBEOK, 2014) method, two communication circuits (BRAGA, 2012) are constituted: “Storm” and “Reinvention”. These are circuits analyzed by both textual and figurative image flows (VERÓN, 2004). With the images considered in “flow ahead” (BRAGA, 2012), with intelligibility conferred by operations performed in the circulation process (ROSA, 2012), we pursue the following specific objectives: a) to seek articulations of meanings and imagery references about Petrobras , with historical symbolics and fragments of the organizational imagination being debated and updated between 2014 and 2018; b) identify, in the dynamics of the intermediary circulation, the Tempest and Reinvention communication circuits, being formed by materialities - from heterogeneous sources and formats, operationalized in imagetic flows; c) to perceive mediatization marks in the discursive processualism observed, involving production and recognition of meanings about Petrobras, coming from both the organization itself, as productions of journalistic institutions and manifestations of social actors interacting in media devices. Observing the profusion of meanings, media operations are outlined both to propose, question and / or (re) build Petrobras's foundational symbolic (CASSIRER, 1994), as well as traces of an imaginary / symbolic perlaboration that - inspired by the triad “remember, forget, working through” of Freud (1914), lead us to proposals of updates of the social imagination (CHARAUDEAU, 2006; 2017) for a widely communicated, spoken and “communicating” organization (BALDISSERA, 2009). We seek here to portray a complex social process, with imaginary circularities (ROSA, 2012) that appear and disappear continuing the case, which ends up being exasperated (FORD, 1999; 2002), that is, a case alive in the unpredictable sea. of mediatization. Thu, 10 Oct 2019 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13861 2019-10-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13860 O meu eu digital: avatarização na construção tecnocultural de imaginários Matté, Mariana Sobczack This research discusses the process of creating avatars in contemporary technoculture. Through this reflection on what avatars are, we seek to understand their implementation and use as personas, with the main goal of comprehending how avatars evolve in different experiences within technoculture. More specifically, we aim to understand the context of contemporary technoculture, question the convergence of avatars in various digital representations, grasp the context of avatars in digital publications, and comprehend the culture of convergence and the imaginary worlds in which avatars are situated. We depart from an epistemological assumption of imaginary worlds as addressed by Flusser and the convergent worlds of Jenkins. However, the methodological journey is supplemented with the archaeology of imaginaries by Kluttenberg and Benjaminian constellations, establishing a methodology with a constructively critical approach concerning the production of avatars and their relationship with the involved communities. This methodology enables a representative consideration of avatars and the objectives behind their placement or positioning, established both by users and in conjunction with the accompanying companies. It was possible to conclude through the three collections developed that users have the need to represent themselves in the virtual realm. This representation can be both identical to the current self and also an inner self of each user. Thu, 11 Jul 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13860 2024-07-11T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13859 Do indicial ao algorítmico: promptografia e a era das máquinas de imagens generativas IA na construção de mundos possíveis Franzoloso, Luis Fernando This thesis investigates how generative image machines, based on Artificial Intelligence (AI), can create possible worlds that go beyond the traditional indexicality of photography, by analyzing the epistemological implications of these new regimes of verisimilitude. Starting from the assumption that photography has historically been linked to a physical referent that guaranteed its status of truth, the study examines how algorithmic simulation reconfigures the relationship between the real, the fabricated, and the imaginary, establishing new forms of visual credibility. The research seeks to understand not only the technical fundamentals — algorithms, machine learning architectures, and databases — that support these systems, but also how human agency is transformed, migrating from the photographic act to the operation of prompts and the curation of results. The study characterizes the ontology of generative images, contrasting their “engendering” process with the indexical paradigm of photography, and evaluates how the absence of a direct connection to a physical referent challenges notions of authenticity and truth. By articulating technical analysis and conceptual reflection, the research investigates how the algorithmic production of images expands the limits of human imagination, generating unprecedented visual repertoires that blend aesthetic codes and cultural references. By discussing the epistemological implications of the AI-produced imagefiction, the thesis proposes that these new possible worlds constitute not only a technological phenomenon but also a cultural transformation that demands the revision of theoretical and critical paradigms about image, verisimilitude, and visual knowledge in the contemporary context. Finally, it is argued that understanding this new ecology of images requires an interdisciplinary perspective, capable of integrating image theory, philosophy of technology, and data science. By recognizing that contemporary visuality is built at the intersection of human agency and algorithmic operation, this research seeks to offer theoretical and critical subsidies to think about the role of the generative image in the construction of visual artifacts. By analyzing our corpus, it is concluded that generative images not only expand the modes of imagining but also establish regimes of visuality in which the creation of possible worlds is converted into a collective, poetic, and epistemic practice, pushing the boundaries between real and fictional. Mon, 06 Oct 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13859 2025-10-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13858 Entre mulheres empoderadas e empresas poderosas: uma análise das práticas profissionais das streamers feministas de videogames no Brasil Blanco, Beatriz This thesis aims to understand the communication tactics employed by Brazilian gaming streamers who openly identify as feminists through their personal narratives, considering their relationships with their audiences and commercial partners within the context of the digital platforms’ working environment. Through a methodological approach that combines narrative interviews (Rosenthal, 2014) and narrative and framing analysis (Creed et al., 2002; Webb, Mallon, 2007) in an intersectional perspective (Creed et al., 2002; Webb, Mallon, 2007), seven interviews were conducted with feminist gaming streamers. The categories identified in this analysis show that these professionals’ communication practices are structured around resilience and melancholy tactics (James, 2015; McRobbie, 2020), since the influencers try to reverse the damage of the exposure to sexist harassment through visibility and resistance to the algorithmic curatorship. Tue, 16 Sep 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13858 2025-09-16T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13781 Discurso governamental no Twitter/X: a instalação da polêmica sobre o covid-19, Amazônia e povos indígenas durante o primeiro ano de pandemia no Brasil Caldas, Júlia Klein Desde el inicio de la pandemia de covid-19 en Brasil, la mayor crisis sanitaria de este siglo, nos enfrentamos a la difusión de noticias falsas y polémicas sobre la enfermedad y otros temas sensibles para el país en ese momento, como las medidas para combatir el virus, protección de los pueblos indígenas, vacunación, altos niveles de deforestación en la Amazonía, entre otros. En muchos casos, la producción de discursos polémicos sobre estos temas provino del propio gobierno federal, bajo el mando de Jair Messias Bolsonaro. Las redes sociales jugaron un papel destacado en la difusión de estos contenidos, especialmente Twitter/X, que cuenta con una fuerte presencia de políticos y autoridades, siendo escenario de debates públicos y enfrentamientos virtuales. Ante esta realidad, el objetivo de esta investigación es investigar las marcas de argumentos polémicos en los discursos de gobierno de Jair Bolsonaro y del entonces Ministro de Medio Ambiente, Ricardo Salles, sobre el covid-19, la Amazonía y los pueblos indígenas, publicados en Twitter/ X, durante el primer año de la pandemia de coronavirus en Brasil (del 11 de marzo de 2020 al 11 de marzo de 2021), además de resaltar los recursos tecnodiscursivos movilizados por ellos para pronunciarse, como personalidades políticas, en esta red social. También nos interesa identificar y analizar las características de los tuits políticos y la constitución del ethos tecno-discursivo de ambos representantes, además de investigar tuits que marcan una oposición a una de las manifestaciones del gobierno, a favor del desmantelamiento de la legislación ambiental. Para responder a estos objetivos, desde una perspectiva ecológica y pos dualista, nos basamos en el Análisis del Discurso Digital, propuesto por la lingüista Marie-Anne Paveau (2013a; 2013b; 2021), sobre la polémica como modalidad argumentativa, a partir de los supuestos desarrollados. de Amossy (2017) y en la resignificación tecnodiscursiva (Paveau, 2019a; 2019b) y (Paveau; Lourenço; Baronas, 2021) como herramienta digital para cuestionar y responder a una afirmación ofensiva. Considerando el tweet político como una estrategia para componer un ethos tecno-discursivo (Longhi, 2013), también proponemos un diálogo con el ethos probado por Internet (Maingueneau, 2020) para identificar cómo se constituyen las imágenes de los representantes políticos en cuestión. La metodología utilizada en la investigación consiste en un análisis cualitativo basado en la noción de pequeño corpus, recomendada por Moirand (2020). En vista de lo anterior, este estudio concluye que los polémicos discursos promovidos por Bolsonaro y Salles, en Twitter/X, revelaron posiciones abiertamente anticientíficas y negacionistas sobre los temas del covid-19, la Amazonia y los pueblos indígenas. También identificamos la manifestación de un ethos tecno-discursivo ideológicamente marcado por el conservadurismo y el poco aprecio por las instituciones públicas, ya que los representantes se pronunciaron públicamente a favor de la explotación económica de los bosques y, al mismo tiempo, en contra de la preservación de los biomas y el mantenimiento de la vida indígena.; Since the beginning of the COVID-19 pandemic in Brazil, the biggest health crisis of this century, we have seen the spread of fake news and controversies about the disease and other sensitive issues in the country at that time, such as measures to combat the virus, protection of indigenous peoples, vaccination, high levels of deforestation in the Amazon, among others. In many cases, the production of controversial speeches about these issues came from the federal government itself, under the leadership of Jair Messias Bolsonaro. Social media played a prominent role in the dissemination of this content, especially Twitter/X, which has a strong presence of politicians and authorities, and is the stage for public debates and virtual confrontations. Given this reality, the objective of this research is to investigate the signs of controversial arguments in the government speeches of Jair Bolsonaro and the then Minister of the Environment, Ricardo Salles, about COVID-19, the Amazon, and indigenous peoples, posted on Twitter/X, during the first year of the coronavirus pandemic in Brazil (from March 11, 2020 to March 11, 2021), as well as to highlight the technodiscursive resources mobilized by them to express themselves, as political figures, on this social network. We are also interested in identifying and analyzing the characteristics of the political tweet and the constitution of the technodiscursive ethos of both representatives, in addition to investigating tweets that mark a counterposition to one of the government statements, in favor of dismantling environmental legislation. To respond to these objectives, from an ecological and post-dualist perspective, we base ourselves on Digital Discourse Analysis, proposed by linguist Marie-Anne Paveau (2013a; 2013b; 2021), on controversy as an argumentative modality, based on the assumptions developed by Amossy (2017) and on techno-discursive resignification (Paveau, 2019a; 2019b and Paveau; Lourenço; Baronas, 2021) as a digital tool for contesting and responding to an offensive statement. Considering the political tweet as a strategy for composing a techno-discursive ethos (Longhi, 2013), we also propose a dialogue with the ethos tested by the internet (Maingueneau, 2020) to identify how the images of the political representatives in question are constituted. The methodology used in the research consists of a qualitative analysis based on the notion of small corpus, advocated by Moirand (2020). Given the above, this study concludes that the controversial speeches promoted by Bolsonaro and Salles, on Twitter/X, revealed openly anti-scientific and denialist positions on the topics of COVID-19, the Amazon, and indigenous peoples. We also identified the manifestation of a techno-discursive ethos ideologically marked by conservatism and little appreciation for public institutions, as the representatives publicly declared themselves in favor of the economic exploitation of forests and, at the same time, against the preservation of biomes and the maintenance of indigenous lives. Mon, 28 Oct 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13781 2024-10-28T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13779 O ensino da produção textual escrita em sala de aula e a reverberação do agir docente: uma pesquisa em linguística aplicada no contexto da educação básica Pereira, Tamires Puhl The main objective of this thesis is to understand how teaching actions developed in Portuguese Language classes influence the learning of written text production by students in two classes of the final years of elementary school. Taking a qualitative-interpretive approach, the theoretical and methodological contributions on language and human development from Sociodiscursive Interactionism (ISD) are adopted, particularly focusing on the dimensions that emphasize the relationships between language, teaching, and educational work (Bronckart, 1999; 2006; 2008). This thesis also draws on the principle that work with written text production in school must be processual, guided, and systematic (Geraldi, 1986; 2012; Pereira, 2001; Cardoso et al., 2019; Gonçalves; Bazarim, 2022) and mediated by various text genres (Dolz; Schneuwly, 2004; Decândio; Dolz; Gagnon, 2010). The data analyzed stem from a set of lessons taught by one male and one female Portuguese language teacher, focusing on the dimension of real/concretized work (Guimarães; Drey; Carnin, 2011), carried out in sixth and seventh grade classes at a public school located in a municipality in the metropolitan area of Porto Alegre/RS. The classroom observation included audio and video recordings, field notes, and the collection of written text production activities developed by students in order to investigate the development of two teaching proposals focusing on written text production of the genres fairy tale (seventh grade) and fan fiction (sixth grade). For the analysis of the linguistic dimension of the data, two levels of textual architecture (general text infrastructure and enunciative mechanisms) proposed by Bronckart (1999) were adopted. Foundational didactic gestures (Aeby-Daghé; Dolz, 2007; Gomes-Santos, 2010; Dolz; Messias, 2015) identified in the teachers' actions in working with written text production were also analyzed. To analyze the students' written text production activities, the criteria for textuality (Marcuschi, 2008; Koch; Elias, 2018) and their relationship with the teaching project in which they were engaged were considered. The results of the analysis allowed for the identification and distinction of two types of reverberation of the teaching action in the students' learning of text production: (i) an explicit reverberation, which (co)responds to a request/instruction made by the teacher in their real/concretized work and is explicitly taken up and linguistically identified in the student's text, and (ii) an implicit reverberation, which (co)responds to a request/instruction made by the teacher in their real/concretized work, but linguistic clues of the effects of the teaching work are not identified in the student's text. This distinction between the types of reverberation shows that the teachers' actions, mediated especially by gestures appealing to memory, task formulation, and the use of didactic devices, reverberated more explicitly on the compositional structure of the genres explored in the written text production teaching projects. Furthermore, the analyses suggest the absence of more systematic work focused on developing aspects related to genericity that are not limited to the structural dimension of the genre in student productions. It is concluded that the results obtained can contribute to the theoretical and analytical advancement in the field of studies on interaction and learning of written text production in the Basic Education classroom, as well as offering contributions for the training of mother-tongue teachers to benefit from analyses of the teacher's real work and its effects on student learning. Wed, 26 Mar 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13779 2025-03-26T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13778 A codocência como prática colaborativa projetada para integração e cocriação entre educadores/as na educação bilíngue Mäder, Juliana Danyluk Based on the great expansion of bilingual schools in Brazil and, highlighting that the development of an additional language today is no longer seen as an autonomous discipline but rather as a practice situated in the authentic context of the classroom, taking into account diversity and cultural plurality within the school environment, integrating language and content, classroom management is questioned in this multifaceted context in the presence of a single teacher. Thus, the research proposal defended here aims to explore new possibilities for organizing co-teaching, characterized here as two teachers working simultaneously in the same classroom, in a bilingual context, interacting in two different languages, within bilingual schools and/or with a bilingual curriculum program, in order to advocate how the spaces of action and the different roles of these teachers in classroom management are constituted, highlighting how the different languages are used in these interactions. The essential data for this research are qualitative and ethnographic in nature and were generated from the analysis of pedagogical plans, the application of individual questionnaires and the holding of a focus group with a speculative character. The research revealed the participants' understanding of co-teaching as the presence of more than one teacher in the classroom, without each of them necessarily having a defined role. The co-teaching practice stood out as a resource for compensating the demands of time and logistics of the institution. Regarding the use of two different languages in a shared space, it was clear that the teachers understood that, in order to be a genuinely bilingual teacher, one must have knowledge and proficiency in the additional language. The results show numerous benefits of co-teaching for the students, especially better use of the class, greater attention and understanding of the content, and a safer environment for using the additional language. For the teachers, the best use of time, the exchange of experiences, interdisciplinarity, better interaction between teachers, and greater interest in bilingual education at school stood out. For the students, almost no challenges were pointed out; and for the teachers, the greatest challenges of the practice were the need for more time and/or better organization of integrated planning, clarification on the definition of the new roles of teachers in the collaborative classroom, and the lack of opportunities to approach colleagues to establish bonds. According to these benefits and challenges identified by the research participants, incipient guides for co-teaching were provided and a continuum was developed, with the intention of promoting a more in-depth reflection on the breadth of possibilities regarding this educational model. This research is organized into five chapters, the first of which is an introduction to the bi/multilingual education scenario in Brazil and a reflection on the plural ways of learning of 21st century students, followed by the chapter on theoretical assumptions, research methodology, analysis and discussion of data, ending with final considerations with a view to reviewing current and updated teaching perspectives, taking into account cultural diversity and plurality within the school environment. Thu, 04 Apr 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13778 2024-04-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13758 Proposta de uma abordagem de literacia de futuros pela lente do design especulativo Menezes, Felipe Morais The complexity of contemporary challenges demands new approaches that transcend past established practices. Faced with the need to tackle complex and poorly defined problems, strategic design emerges as a tool to deal with uncertainty. On the other hand, futures literacy, promoted by UNESCO, aims to empower individuals to imagine transformative futures. In this context, speculative design stands out for its ability to open new perspectives on complex problems, encouraging debate and imagination. The research proposes to explore the following question: what is the potential of speculative design in Futures Literacy? From this inquiry arises the overall research objective: To analyze the potential of Speculative Design in Futures Literacy. Using an exploratory methodology with an experimental bias, this study identified gaps and necessary conditions for futures literacy and potential values identified in speculative design. From this relationship, a practice is conceived and conducted where speculative design values, extracted from the literature, such as criticism, openness, tension, interaction, anticipation, recursiveness, and experimentation are organized into stages to develop futures literacy. The conducted practice is described and presented to specialists, and its contributions are discussed through triangulation between theory, practice, and interviews. In the discussion, after triangulation, differences in terms of objectives, motivations, and outcomes among futures literacy approaches, speculative design, and the conducted practice are identified and explored. Convergences such as methodological flexibility, scenario imagination, and temporal displacement are also identified. After this stage, new values are identified, such as systemic thinking and signal exploration. Finally, a new approach called LEAF (Experiential Futures Learning Laboratory – in portuguese: Laboratório Experiencial de Aprendizagem em Futuros) emerges as a proposal, based on five principles: meta-exploration, temporal plexus, experiential emancipation, tangible catharsis, and diegetic reverberation. Mon, 01 Apr 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13758 2024-04-01T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13697 Explorando as imagens videojográficas: os contágios tecnoculturais dos filtros jogáveis da plataforma TikTok Dietrich, Carolina This research aims to theorize and comprehend the emerging contagions of play on TikTok, providing insights into the authentication of techniques and perceptions of videogamegraphics images (Bittencourt, 2018) in playable filters. Beginning with an analysis of the dimensions of audiovisual proposed by Kilpp (2010), the study seeks to establish a solid foundation for the development of investigation, authenticating the audiovisual aspects of the object. The research utilizes Bittencourt's method of videogamegraphics images (2018) to dissect playable filters (the object of study) into their machinic, audiovisual, and ludic layers, exploring the temporal and technical contagions present in playable filters. Through media archaeology, the aim is to reconstruct and understand the techno-cultural traces, tracing the development of image techniques to playable filters and identifying relevant turning points. For data collection and analysis, a cartographic approach is adopted, combined with archaeological action (Fischer, 2015), allowing for the registration and authentication of the layers of contagion present in images produced by TikTok. Finally, Kilpp's framework methodology (2010) is employed to analyze and describe the different layers and framing of elements present in the images, considering their technical, aesthetic, cultural, and communicative specificities. Through these directed constructs, the research seeks to address the question and established objectives, contributing to a broader understanding of the contagions of play on TikTok and their implications for the culture of computational software and the production of videogamegraphics images. Fri, 21 Jun 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13697 2024-06-21T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13696 Design para bem-estar: educação financeira para pessoas surdas Santos, Rodrigo dos A Product-Service System (PSS) is related to innovation strategies that aim to shift the focus of businesses from designing and selling only physical products to doing the same from a system of products and services that are suited to meet specific customer demands. This thesis proposed the construction of a PPS in the environment of financial institutions in Brazil, supported by the National Strategy for Financial Education (ENEF), for deaf people. Using design as the basis for promoting well-being for the research target audience, this Thesis contextualized financial education under the ENEF in the country and the responsibility of financial institutions in promoting inclusive and accessible information for their customers. The research was carried out in stages, starting with a quantitative phase with the application of two research instruments (consumer wisdom and perceived financial well-being scales), back-translated into Libras, followed by qualitative research with the application of 6 in-depth interviews, a project workshop and a final experiment to validate the guidelines. As methodological support for further research, analogous cases that provide services to deaf people were explored, such as an American coffee shop and a Brazilian ice cream shop, as well as a finance education company and an association of financial market entities. The experiment to validate the guidelines simulated banking services for deaf people in Libras, using two artifacts (brochures with information on banking products) developed in Portuguese and Libras for this research. The research demonstrated that an SPS built with full support for Brazilian Sign Language (Libras) tends to provide greater well-being for the deaf public in matters related to financial education and proved the importance and essentiality of the participation of the deaf public in the design process. Wed, 26 Feb 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13696 2025-02-26T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13690 Performatividades da midiatização: as experimentações comunicacionais da drag Rita Von Hunty Godoi, Rodrigo Duarte Bueno de This research investigates the mediatization experiments produced by drag artists. It seeks to understand the ongoing process in which drag artists have transitioned from underground spaces to spaces of extreme visibility, particularly through experimental modes of media engagement and the management of social circulation processes of meanings. The empirical focus is on the practices of Rita Von Hunty, a highly visible celebrity drag queen in Brazil and the creator of the YouTube channel 'Tempero Drag.' Rita Von Hunty is the drag persona of the actor and language and literature teacher Guilherme Terreri de Lima Pereira. The research requires an understanding of the drag culture context as part of the case study because it is within this context that Guilherme is situated. Furthermore, like other cultural experiences, what Guilherme/Rita does also, in some way, challenges and transforms the context itself. Methodologically, the study is constructed as a mediatized case study, with a focus on the evidence paradigm, aiming not only to collect and select evidence but primarily to produce inferences about the practice’s logics. Empirical materials from different origins were analyzed, selected according to criteria outlined in the chapter dedicated to the case construction. The theoretical discussions engage with mediatization theories, with an emphasis on its Latin American approach, as well as discussions on performance, social fields, and celebrity studies. More specifically, Rita's practices suggest a confrontation of a context of misinformation and social invisibility. Finally, the investigated case allows for an understanding that the production of mediatized processes by drag artists operates as a tool of resistance against the material conditions of life and of circulation within culture. Thu, 20 Mar 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13690 2025-03-20T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13689 O jornalismo alternativo brasileiro em plataformas digitais: entrelaçamentos editoriais, políticos e econômicos do Lado B do Rio Semicek, Paulo Henrique In a series of inquiries, reflections and theoretical-methodological investigations involving journalism and its political factor, this thesis poses a question: how does an alternative Brazilian journalistic project, in the current scenario of digital platforms, manifest its counterpoints and its plurality in the face of a predominantly hegemonic system? With this question, the general objective of this study is to map the intertwining between selection criteria, strategies of presence on digital platforms and the economic viability of the alternative journalism, limiting the investigation to the Brazilian journalistic project Lado B do Rio. Within this proposal, there are some complementary objectives, which include the identification of journalistic selection criteria, the understanding of the political-economic organization of a project in this field and the strengthening of studies on alternative communication in Brazil and in the global South. The research begins with a theoretical review that includes several discussions, with contributions from authors such as JeanChristophe Plantin, Antonio Gramsci, Peter Berger, Thomas Luckmann, Roselí Fígaro, Patrick Charaudeau, among others. Together, the authors allow the problematization of journalism in its editorial, political and economic character, the effects of the performance of digital platforms in global society, the hegemonic formation of large technology companies and the media constructions of media outlets. From this incursion, it is possible to build a methodological process that outlines conceptual bases, unraveling concepts, dimensions and indicators that approach the empirical object of research through methods such as exploratory research, qualitative interviews and content analysis. Therefore, the project Lado B do Rio, synthesizing observations of Brazilian alternative journalism, is provoked in editorial, political, organizational and economic aspects, which seek to fulfill the objectives previously outlined. As a result, there is a clear definition of political perspectives in the development of content production, even though the conversion of this characteristic into a sustainable business model is fraught with internal and external challenges to the project. Fri, 25 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13689 2025-04-25T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13688 Fact checking e desinformação de gênero nas eleições presidenciais de 2022: a atuação da agência Lupa no Instagram Albuquerque, Naiara Teles de Gendered disinformation, a concept that emerged within the broader field of disinformation and communication studies, has been widely used by the Brazilian conservative wing as a political strategy to disseminate large-scale lies about women and minorities. In recent years, this form of disinformation has been identified in the discourse of politicians such as former president Jair Bolsonaro, one of the key figures responsible for promoting what has been labeled as “gender ideology,” which has become a classic example of this category. In light of this, the present work aims to identify, drawing from content analysis and the concept of gendered disinformation, the fact-checks conducted by the Lupa agency during the second round of the 2022 presidential elections on its Instagram profile.From this point, we thematically categorized the topics and identified the meanings produced in the disinformation process, highlighting, for quantitative analysis, those linked to gender disinformation. Lupa does not have a specific manual for covering these issues, nor did it engage in prebunking posts on Instagram. Nevertheless, the outlet maintains a range of partnerships and participates in events with sectors of society dedicated to media literacy. Among the findings of this research, the importance of imagery in fact-checks stands out for the users who follow the page, as many of them, based on their comments, appear to already have a pre-established agenda. Wed, 18 Dec 2024 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13688 2024-12-18T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13687 Migrações e educomunicação: apropriações da temática migratória por educandos de escolas públicas de São Gabriel - RS Vieira, Maritcheli de Almeida This thesis aimed to analyze the appropriations made by students from public schools in São Gabriel (RS) during educommunicative workshops focused on migration, with the goal of developing critical knowledge linked to the construction of intercultural citizenship. Grounded in the principles of educommunication — especially the contributions of Paulo Freire, Simón Rodríguez, and Mario Kaplún — and the concept of communicative citizenship, the research was based on the methodology of action research. In the field of migration studies, critical approaches were incorporated that understand human mobility within global contexts, drawing on authors such as Cogo, Sayad, Appadurai, and Martín-Barbero. To contextualize migration processes in Brazil and in the state of Rio Grande do Sul, the study also engaged with authors such as Patarra, Seyferth, Lesser, and Hobsbawm. The workshops were held at Colégio Tiradentes da Brigada Militar and involved critical analysis of media content, contextualization of human mobility — with a focus on Senegalese, Haitian, and Venezuelan migrations, all ethnic groups present in São Gabriel (RS) —, migrant testimonies, fanzine production, and debates on citizenship and interculturality. The main findings highlight the ability of educommunicative practices to promote shifts in perspectives on migration and media, even if in a partial and ongoing manner; the strengthening of students' communicative autonomy, evidenced in their critical analyses and in their authored productions with original meanings and intercultural listening — elements that signal the emergence of communicative citizenship; the importance of articulating active listening, media authorship, and critical reflection on digital technologies; and the validation of methodological tools such as the deconstruction script for media narratives. The research reaffirms that intercultural and critical citizenship practices are built slowly, contextually, and are shaped by school, family, and media-related mediations. It concludes that the integration of critical media education with critical migration education is a powerful pathway for forming more sensitive, reflective, and politically engaged subjects committed to pluralism and human rights. Fri, 06 Jun 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13687 2025-06-06T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13685 Midiatização jornalística e COVID: mudanças nas práticas jornalísticas durante a pandemia Castilhos, Daiane Marques Fri, 10 Jan 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13685 2025-01-10T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13684 Midiatização do bumba meu boi do Maranhão: deslocamentos e transformações sociais Abreu, Antônio Jorlan Soares de Mediatization discourses have permeated the social universe for a long time, and as results we have displacements and adaptations that allow social transformations. In this work I present the mediatization of a folkloric element, Bumba Meu Boi from Maranhão, which crosses generations and travels through social media, adapting to the new way of being in the world. The discussion is centered on the area of mediatization and its social processes. It is configured as important, because it presents the media circulation traveled by popular culture groups as a historical-cultural element, but attentive to changes in social behavior without losing their essence. The objective is to analyze the behavior of two folkloric groups, Boi de Morros and Boi da Maioba, on the social network Instagram, in the period of 2020 and 2021, a period that includes the years of the Covid-19 pandemic, and which mark the absence of presentations and cultural manifestations with the participation of the public. The methodology used involved bibliographic research, netnography and discourse analysis. The analyses were conducted directly on the pages of these two Bumba Meu Bois groups, which, prevented from performing in public, changed their production and consumption modus to posting photos, reels, graphic arts, TBTs and live streams on the social network. The results highlighted the ease of dealing with the public remotely, the interaction, the cadence of the circulation of posts, a mass mediation controlled by a mediatization without an agenda setting. A circular movement promoted by one person, making use of accessible and low-cost technological resources. Tue, 29 Apr 2025 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13684 2025-04-29T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13675 Recordar é viver: uma análise da linguagem audiovisual em suporte de fita magnética dos filmes de família Hickmann, Valentina Ritter Tue, 12 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13675 2023-12-12T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13674 A sonoridade da melancolia: um estudo de caso do compositor Gustavo Santaolalla Vidor, Sofia Ruwer Tue, 05 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13674 2023-12-05T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13673 A música de Wakanda: o uso da trilha musical como recurso de construção de identidade no universo cinematográfico da Marvel Gianichini, Renata Mon, 04 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13673 2023-12-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13672 Paisagem sonora e efeitos sensíveis na animação de ficção científica O Planeta Fantástico Souza, Nicolle Ferreira de Thu, 07 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13672 2023-12-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13671 A montagem como poética audiovisual em A Árvore da Vida (2011), de Terrence Malick Tagliari, Leonardo Tue, 05 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13671 2023-12-05T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13670 Audiovisual como ferramenta econômica: uma análise das políticas culturais brasileiras e dinamarquesas Kotz, Leonardo Augusto Thu, 07 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13670 2023-12-07T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13669 A construção de um antagonista uma análise narratológica do personagem Zuko de Avatar: A Lenda de Aang e seu arco de redenção Dutra, Julia de Mattos Mon, 04 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13669 2023-12-04T00:00:00Z http://repositorio.jesuita.org.br/handle/UNISINOS/13668 Narrando a morte: a enunciação do horror da morte em Hereditário Quaresma, João Pedro Schambeck Mon, 04 Dec 2023 00:00:00 GMT http://repositorio.jesuita.org.br/handle/UNISINOS/13668 2023-12-04T00:00:00Z