Otimização do processo de gestão do conhecimento e dos processos comunicacionais de times do varejo

Abstract

This study aims to present an alternative to optimizing the communication and knowledge management flows in teams from organizations of the retail sector. Likewise, it also intends to comprehend the influence and the importance of these processes for the development of innovation in businesses. In order to get to the results, the Design Science Research method was used, which culminated in the creation of an artifact for better use of communicational interactions and a consequent improvement in the acquisition and sharing of knowledge within the teams. By following the steps of the chosen method, the created solution also went through an evaluation stage that allowed a full analysis of its behavior and its usefulness, as well as the perception of some possible problems that it might have within its application context. Finally, it was concluded that the proposed artifact is of extreme importance for organizations, once that, with its results, it can directly impact the team productivity and, equally, boost the innovative process within companies.