Linguagem jornalística autóctone para dispositivos móveis

Abstract

Mobile devices are increasingly present in the daily lives of individuals, configuring themselves as usual tools for different activities including the consumption of information. At the same time, the traditional media is facing a systemic crisis in order to adjust to the digital age to follow the current changes in the journalistic area. This research is added to studies that discuss issues of mobile journalism, aiming to qualify the production of journalism for smartphones and tablets by proposing parameters for a native mobile journalistic language. In the work an applied research was developed structured in three dimensions: theoretical, empirical and experimental. In the theoretical approach, references related to innovation, mobile journalism, interface and information architecture were gathered. The empirical dimension was composed of exploratory research in mobile journalistic applications, online survey about news access by Brazilian university students, observation of the context of use of smartphones by graduate students residing in Spain and usability test in the Deutsche Welle app. Based on the theoretical framework and empirical processes it was possible to propose parameters for a mobile devices journalistic language and develop and test a prototype based on some of these guidelines, corresponding to the experimental dimension of the research. The parameters are organized into five categories – audience, content, narrative, interface and structure –, subdivided into 31 elements that can integrate productions of mobile journalism. The proposal is based on smartphones and young university students but can be adapted for tablets and other audiences. The prototype represents a screen version of a website or mobile journalistic application of the Beta Redação project and is evaluated by university students in a usability test. In addition to the parameters, the research results allow us to understand smartphones and tablets as hybrid media (MANOVICH, 2013) with unique characteristics and contexts of use. The adaptation of journalism to the mobile ecosystem requires rethinking the structure of the journalistic language, from the choice of news subject to the format of the content. However, the research shows that a large portion of journalistic apps invest in the transposition or adaptation of the content, showing that there is still much to be explored. This is a challenging scenario, but, at the same time, favorable to innovations.