Crowdmapping como ferramenta para inovação de produto: o caso da empresa multinacional Here Technologies

Abstract

The implementation of collaborative innovation shows itself as a trend in various sectors of information and business technology, and in particular, the technology of GPS-based location services. This implementation takes place through Crowdmapping, a subcategory of Crowdsourcing – which, through the strength of volunteer mappers as geographic information providers seeks to add business value to content and navigation products and digital cartography. This article aims to analyze the importance and value of Crowdmapping in the product innovation process of the company HERE Technologies; as well as identify the methods and tools proposed by the company for the implementation of this innovation, and finally, to understand the aggregated value added to the organization´s business from this collaborative innovation. Still, the study proposes to investigate the motivation factors of the voluntary contribution, main driver of collaborative innovation. The approach has a qualitative nature with a descriptive character, based on the collection of information through personal observation, documentary analysis and research with volunteers. The results presented in this study indicate the value of collaborative innovation in the analyzed company process, since they present consistency and innovation in the development of the products - including savings of resources in the innovation processes - and, thus, contributing to the discussion of efficiency in the open innovation literature and internal discussion on collaborative culture at HERE Technologies.