A contribuição dos concerns no processo de metaprojetação

Abstract

The development of design projects, especially in Retail Design, brings out increasingly complex situations with the insertion of technologies and both tangible and intangible aspects. This situation leads designers to look for strategies to strengthen their design process in order to increase assertiveness, reduce uncertainties, and avoid or stimulate experiences. The Design for Emotion area explores contributions and influences of the user’s psychological aspects in relation to design. The Appraisals theory helps to identify and understand user’s predisposition, while instrumentalizing their application. On the other hand, the Strategic Design approach, specifically metaproject, promotes critical reflection on the project theme, which can generate new solutions and innovations. This this research aimed to evaluate the use of concerns profile in metaproject process for developing projects for Retail Design and to identify their contributions. Shoe stores were the study context. To conduct this research, a qualitative method was used: indepth interviews with users of these stores to identify their predispositions. Subsequently, a profile of concerns was elaborated with the evaluation of a committee of experts. Soon after, a design stage was carried out with the organization of three workshops, in which the profile of concerns was available, with activities stimulating metaprojection for the development of design concepts for shoe stores. The results suggest that the profile of concerns can contribute to stimulate metaproject, with critical reflection in strategizing, to confirm or exclude possible design paths during the creative process, to increase the possibility of assertiveness and to encourage designers to think different aspects of Retail Design. These findings have implications in the academic-scientific context and in the practical design context.