O paradoxo dos objetivos de curto e longo prazo: uma análise a partir das lideranças estratégicas em empresas varejistas no Brasil

Abstract

This work was developed based on the vision of a complex world surrounded of constant changes, where countries, organizations and people have to deal with new realities and sustainability demands in a daily basis. The goal of this research was to analyze how the long-term and short-term paradox appears and influence the decision-making process of executives from Brazilian retail shops. To do so, it was conducted a bibliographical analysis on leadership, strategic paradoxes, organizational and leadership ambidexterity and decision-making. The research method used was the qualitative exploratory descriptive. Empirical data was collected from 12 semi-structured interviews with high end executives from retail companies in south and southeast of Brazil. As a result, it was identified three main categories: Aspects and specificities of organizations; Decision-making experiences; and Executives’ perceptions – long-term and short-term paradox. Within each category it was identified subcategories. Some of the a posteriori categories are Management differential aspects from professional executives and shareholders, Stakeholders, Long and short-term continuum and The role of communication on short and long-term paradox. This study is justified by the importance of companies generating sustainable growth, emphasizing the retail sector, because with their dimensions, they hold a significant impacto on the labor market, and consequently, on the economy.