Pensamento divergente em codesign: potencialidades a partir da interação entre atores com diferentes backgrounds

Abstract

Divergent Thinking (DT) may lead to the production of innumerous answers to a single question and enables a larger number of associations and adaptation to the given scenario. Thus, providing more original ideas, or less probable ones. On the Design field, DT studies are mostly directed to instrumental questions and the potential of generating innovative ideas, without a dense research on the potential of interactions. Considering the impact of the design on the strategical aspects of organizations, aimed towards the outlook of the collective which is projecting, the research objective emerged: to understand the way in which the interaction of people with different backgrounds in co-design may contribute with the generation of Divergent Thinking, using the Unisinos Conecta Event as a basis for analysis. To answer this question, an exploratory research was performed, involving 30 participants on a design practice, inspired on strategies from research-action and the Design Research method. For the co-design process a workshop was performed, in which both the design and research phases were performed. Thematic Analysis was the technic used for the data analysis. The study has indicated the potentialities of the stimulation of divergent thinking around the design problem, as well as its relevancy for the evaluation and selection of solutions, countering the brainstorming theories, which suggest the use of DT exclusively on the ideation phase. Previous experience designing for a similar problem has been indicated as a potential retraining aspect for the DT, while the lack of such experience has shown to enhance the DT. The analysis of the groups of participants from different backgrounds indicates a tendency for DT, generated by the change in perspective from individuals when interacting with others within the group. DT has also shown potentialities for the revision of the way the team works developing the UniCo, unit of analysis in which the contextualized research was performed.