Somos todos Odebrecht: o ambiente midiático para além das instituições e atores sociais em interação

Abstract

This master thesis investigates circuits and media processes defined by interactions between actors, institutions and media related to the "Somos Todos Odebrecht" movement. In 2015, in Brazil, Operation Lava Jato was launched, in which Odebrecht was investigated. Employees of the organization, considered "institutional actors", expressed themselves in favor of the company and created the "Somos Todos Odebrecht" (STO) movement, based in digital networks, comprehended in this research as socio-semio-technical means with configurations that are a field of possibilities, depending on their social use. The perspective is the epistemologies of mediatization, with a contribution that involves organizational communication. The development of the academic case is a process that relates to abductive, deductive and inductive inferences, analogies and research propositions. A relation between the meanings and directions of the STO is sought, especially considering network actors as a field of observation. A "timeline" was built, holding the events generated by legal institutions and the Odebrecht media institution, guided by the content media. Schemes synthesize figures that represent emerging meanings of the materialization in content media using #SomosTodosOdebrecht in relation to three instances: the movement’s (belonging, community and tribe); the media institutions and Odebrecht’s (tradition, connivance and ambiguity); and the judiciary’ (judgment, law and morals).