Manifestações da midiatização - Transformação dos atores sociais em produção e recepção: O caso Camila Coelho

Abstract

This research is conducted in the field of mediatization studies and focuses on the complexification of the interactional activities constituted among social actors in production and reception. Through a mediatized case study, we seek to understand the types of interactional bonds organized in the circuits generated between the blogger Camila Coelho and her collective on YouTube, chosen as a contact zone where relationships are constructed. This investigation is structured around four chapters: two of them comprise the theoretical and conceptual framework; the third one discusses specifically the nature of the mediatized case; and, finally, the last one presents the analysis of the functioning of the interactional processes. Data examination is systematized in three phases, covering the period from July 2010 to December 2018, including the manifest articulation of the transformation process of Camila Coelho in celebrity and the mutation of the ways of being of her collective. The results of this research indicate that the process associates different characteristics from the social actors involved (in production and reception), complexifying the nature of the interaction developed, in discursive and interactional terms. Different operations reveal, according to their own logic, the celebrification of the blogger, while some brands also highlight the transformations of the collective in the contact zone.