Estratégias para expansão dos negócios internacionais da empresa NEW 2.0

Abstract

The present study aimed to analyze which strategies are most appropriate to the process of expanding the international businesses of NEW 2.0, a medium-sized company with fully national capital operating in the electro-electronics segment. The case study was developed based on a large bibliographical survey on the subject, analyses of cases of national companies that were successful in their processes of international expansion, evaluation of international trade information obtained from the company administration, analysis of global information related to national gross domestic product numbers, including the contribution of the industrial sector (industrial GDP) and interviews with key executives of the organization. Throughout the development of this case study, it was possible to verify the complexity and extension of this topic. The main results include the indication of potential countries which could host future units of the company, validation of the internationalization models considered most appropriate to the characteristics of the organization, namely export and direct investment abroad, as well as the indication of opportunities for improvement in the current internationalization process, which can be incorporated into the company's strategic plan.