Rádio comunitária e cidadania comunicativa: interações entre comunicadores locutores e ouvintes das Rádios Comunitárias Lomba do Pinheiro e A Voz do Morro

Abstract

This research analyzes the communicative processes between community radio stations located in Porto Alegre and its listeners in the context of digitalization in the perspective of developing community communication and communicative citizenship. Two community radio were defined as empirical clipping: Rádio Comunitária da Lomba do Pinheiro and A Voz do Morro, both in the eastern part of the city. As a foundation for research, concepts of community, community communication, communicative citizenship and digital midiatization were problematized in the theoretical framework. In the empirical research, in the exploratory phase, the community broadcasting services of Porto Alegre were mapped and exploratory interviews were conducted with the respective managers, radio’s speakers and listeners. In the systematic phase, in-depth interviews were conducted with radio’s speakers and listeners of the two radios chosen for the research, taking into consideration the diversity of voices and different forms of participation for this study. The results showed a greater sense of identity among the listeners of the radio that uses analog means of communication in comparison to the one that is already inserted in the digital environment. Likewise, the possibilities of participation in digital media did not mean a more intense participation. Radio’s speakers and listeners criticized the lack of effective public participation in programming as a key factor for building a de facto community communication and fostering communicative citizenship, even if they identify the presence of both in the context of their community radios.