O poder da colaboração : cenários para a atuação dos coworkings como pontos focais no desenvolvimento de novos modelos para a moda sustentável

Abstract

The present work approaches the subject of the action of coworkings and social innovation in fashion from the understanding that these spaces can act as Schelling Points to foster the debate and help building paths to new models of production and consumption in fashion focused on sustainability. It aims to understand how a coworking space works nowadays and how design can assist in the project of strategies to help them getting to be Schelling Points. Using the case study method, we studied the organization Malha, located in Rio de Janeiro. From interviews, observation, and study of secondary data we identified that coworking spaces really has the potential to act as Schelling Points, but they still face challenges in practice, especially in relation to the construction of a collaborative culture and mentality, and the financial sustainability of the business. Based on the design way of thinking, and using the method of building Design-Oriented Scenarios (DOS), we developed a vision on how the world would be like if coworkings acted as Schelling Points for the development of a fashion industry focused on sustainability. In addition, we suggested possible ways to reach the proposed scenario through the suggestion of services guided by principles of transparency and collaboration, values that we identified as critical to do so.