Entre produtos e consumo nerd : elementos para uma subcultura de fronteiras a partir de Ghanor

Abstract

This dissertation proposes to seek the understanding of how the Subculture Nerd is updated through the consumption of cultural references. To do this, we analyze the narrative of Chronicles of Ghanor (2013), a cultural product developed in various medias, but which began in a board game recorded and made available by the Jovem Nerd Group, the largest national company focused on Nerd content. For the development of the research, we used the Grounded Theory (FRAGOSO; RECUERO; AMARAL, 2015) to catalog all the cultural references found in the Chronicles of Ghanor podcasts, while using the method created by Gelder and Thornton (1997), to understand how is updated the Nerd concept, through the perspective of the subculture itself. For the debate are invited the authors Bourdieu (1982), Burke (2013) and García Canclini (2008). From the perspective of cultural capital and its symbolic exchanges, we have created a discussion about the hybridization of the cultural references that makes up of the Chronicles of Ghanor and its consumers. As a result of this process, we have discussed how the current subculture legitimizes itself by its own vision, and we understand that it is a subculture in process. The product itself does not appear to hybridize through the understanding of cultural capital, while the subculture demonstrates that its formation is hybrid, in process – and should reflect in future Nerd products.